National Accounts Manager

Jobtailor; Deutschland; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor in Germany is seeking a strategic National Accounts Lead to drive DFWS brand growth across the Central Region. You will develop account plans, manage category tactics and build high-level relationships with national operators.

The role emphasizes cross-functional collaboration, promotional effectiveness, and leveraging distributor resources, with travel ~30%+ and a focus on Nielsen CGA metrics to outperform market benchmarks.

Qualifikationen

• Bachelor’s degree required.
• 5–7+ years calling on On-Premise multi-unit operators, preferably national on-premise chains.
• National chain buyer relationships highly preferred.
• Brand building and promotional ideation skills highly preferred.
• Proven experience leading and working with cross-functional teams.
• Exceptional computer skills including PowerPoint, Excel, Word.
• Strong fact-based selling, presentation, and negotiating skills.
• Experience managing inventory and allocation.
• Excellent organizational and time management skills.
• Ability to travel 30%+ of your time.

Aufgaben

• Penetrate targeted National Accounts by developing a Central Region Account plan that increases DFWS BTG/BTB menu placements and creates customized LTO programs that drive trial, velocity and build awareness
• Develop and apply category management strategies and principles that align with specific brand priorities and the accounts strategic initiatives
• Prioritize the largest opportunity segments and accounts, identify the key levers for future growth, and develop an annual tactical plan that drives incremental volume and profit through: Increased distribution and improved promotional effectiveness or other volume generating tactics
• Develop high-level customer relationships with targeted accounts
• Ensure proper alignment and synergy of DFWS brand strategy with key customer objectives
• Develop and implement tactics that grow DFWS business at a faster rate than national Nielsen CGA metrics
• Work cross-functionally to ensure seamless implementation of all newly launched National programming
• Ability to create and influence customized programming that supports NAOP sales efforts with DFWS Brand Marketing teams
• Penetrate and leverage key distributor national account resources to drive DFWS account-specific priorities
• Drive compliance of all mandated and optional programming through DFWS distributor and DFWS direct sales team ensuring we meet and/or exceed our minimum company standards
• Work with BI and monitor the on-premise environment and be the expert on trends and new developments as it relates to targeted accounts, channel strategies, and innovative ways of working and selling in our ideas
• Meet quarterly with FP&A to manage the respective NAOP Region budget to ensure appropriate allocation of resources against targeted NAOP Customers

Kenntnisse

Account Management

Category Management

Brand Building

Cross-Functional Team Leadership

Fact-Based Selling

Ausbildung

Bachelor’s Degree

Tools

PowerPoint

Excel

Word

Jobbeschreibung

• Penetrate targeted National Accounts by developing a Central Region Account plan that increases DFWS BTG/BTB menu placements and creates customized LTO programs that drive trial, velocity and build awareness
• Develop and apply category management strategies and principles that align with specific brand priorities and the accounts strategic initiatives
• Prioritize the largest opportunity segments and accounts, identify the key levers for future growth, and develop an annual tactical plan that drives incremental volume and profit through: Increased distribution and improved promotional effectiveness or other volume generating tactics
• Develop high-level customer relationships with targeted accounts
• Ensure proper alignment and synergy of DFWS brand strategy with key customer objectives
• Develop and implement tactics that grow DFWS business at a faster rate than national Nielsen CGA metrics
• Work cross-functionally to ensure seamless implementation of all newly launched National programming
• Ability to create and influence customized programming that supports NAOP sales efforts with DFWS Brand Marketing teams
• Penetrate and leverage key distributor national account resources to drive DFWS account-specific priorities
• Drive compliance of all mandated and optional programming through DFWS distributor and DFWS direct sales team ensuring we meet and/or exceed our minimum company standards
• Work with BI and monitor the on-premise environment and be the expert on trends and new developments as it relates to targeted accounts, channel strategies, and innovative ways of working and selling in our ideas
• Meet quarterly with FP&A to manage the respective NAOP Region budget to ensure appropriate allocation of resources against targeted NAOP Customers

Requirements

• Bachelor’s Degree
• Must have experience in the alcohol beverage industry
• 5 – 7+ years calling on On-Premise multi-unit operators, preferably national on-premise chains
• National chain buyer relationships highly preferred
• Brand building and promotional ideation skills highly preferred
• Proven experience leading and working with cross-functional teams
• Exceptional computer skills, including PowerPoint, Excel, Word, etc.
• Strong fact-based selling, presentation, and negotiating skills
• Experience managing inventory and allocation
• Excellent organizational and time management skills
• Ability to travel 30% + of your time

Core Competencies

Demonstrates expertise in developing strategic account plans and category management strategies within the alcohol beverage industry, focusing on brand building and promotional effectiveness. Proven ability to cultivate high-level customer relationships and drive business growth through cross-functional collaboration and effective resource management.

Highest-signal resume keywords

• Account Management
• Category Management
• Brand Building
• Cross-Functional Team Leadership
• Fact-Based Selling

ATS Optimization Keywords

Hard Skills

• Strategic Planning
• Promotional Effectiveness
• Inventory Management
• Budget Management
• Data Analysis

Soft Skills

• Negotiation Skills
• Organizational Skills
• Time Management

Industry Keywords

• Alcohol Beverage Industry
• On-Premise Operators
• National Accounts
• Multi-Unit Operators
• Nielsen CGA Metrics

Tools & Technologies

• PowerPoint
• Excel
• Word