program manager for digital customer acquisition

Sonova Group; Berlin; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Paid annual leave

Public transport subsidy

Learning and development budget

LinkedIn Learning license

Company Urban Sports Club membership

Relocation mobility allowance

Flexible hybrid working

Job summary

Sonova Group in Berlin seeks a seasoned Digital Product Leader to design and scale a new digital customer acquisition platform. You will own the end-to-end product strategy and coordinate across Product, Engineering, Marketing, Analytics and Commercial teams.

You will establish data and performance frameworks, influence senior stakeholders, and drive large cross-functional programs in a fast-moving environment, with fluent English and German. This hybrid role offers significant scope.

Qualifications

• 15+ years of experience in digital product management, digital business building, platform development, or related fields.
• Proven success building products, platforms, business models, or operating structures from scratch.
• Strong experience leading large-scale, cross-functional strategic programs.
• Deep understanding of digital marketing, online customer acquisition, conversion optimization, UX, and MarTech ecosystems.
• Track record of driving execution in ambiguous, fast-moving environments.
• Exceptional stakeholder management skills and ability to influence senior leaders and align diverse teams.
• Fluent English and strong German language skills.

Responsibilities

• Lead the design and implementation of a new digital customer acquisition business model and platform
• Build the processes, governance, reporting frameworks, commercial logic, and measurement capabilities needed to operate a successful digital business at scale
• Drive complex cross-functional programs across Product, Engineering, Marketing, Analytics, and commercial teams
• Partner with development teams as Product Owner to translate business needs into scalable digital solutions
• Establish data, reporting, and performance measurement frameworks to support growth and decision-making
• Influence senior stakeholders and align diverse teams around a shared vision and roadmap

Skills

Digital product management

Platform development

Stakeholder management

Cross-functional leadership

Product Owner

MarTech

UX

Conversion optimization

Strategy execution

Job description

Sonova provides hearing care services and is headquartered in Switzerland. It is building a digital customer acquisition platform to connect customers with hearing care providers.

Задачи:

• Lead the design and implementation of a new digital customer acquisition business model and platform
• Build the processes, governance, reporting frameworks, commercial logic, and measurement capabilities needed to operate a successful digital business at scale
• Drive complex cross-functional programs across Product, Engineering, Marketing, Analytics, and commercial teams
• Partner with development teams as Product Owner to translate business needs into scalable digital solutions
• Establish data, reporting, and performance measurement frameworks to support growth and decision-making
• Influence senior stakeholders and align diverse teams around a shared vision and roadmap

Требования:

• 15+ Years of experience in digital product management, digital business building, platform development, or related fields
• Proven success building products, platforms, business models, or operating structures from scratch
• Strong experience leading large-scale, cross-functional strategic programs
• Deep understanding of digital marketing, online customer acquisition, conversion optimization, UX, and MarTech ecosystems
• Track record of driving execution in ambiguous, fast-moving environments
• Exceptional stakeholder management skills and ability to influence senior leaders and align diverse teams
• Fluent English and strong German language skills

Условия:

• 30 Days of paid annual leave
• Subsidized VBB or Deutschland ticket
• Dedicated learning and development budget, weekly learning time, and LinkedIn Learning license Company Urban Sports Club membership
• Mobility allowance for relocation if relocating to join the team
• Flexible hybrid working model