Senior Digital Brand Manager (m/f/d)

New Business; Hannover; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Flexible hybrid working model

Learning and development opportunities

Growth plans

Zusammenfassung

Sennheiser is seeking a Senior Digital Brand Manager to shape the digital brand experience across our digital ecosystem—from websites to CRM, eCommerce, and the product app. You will lead a small team and collaborate with Brand Creative Services, social, Marketing Ops, IT and regional teams to translate brand strategy into premium digital experiences.

This is a global role requiring a strategic, data-informed mindset, CX/UX excellence, and strong English communication within an international

Qualifikationen

• 8–10+ years of experience in digital brand management or brand experience across digital touchpoints.
• Strong track record shaping digital experiences across websites, apps, CRM and broader ecosystems.
• Strategic, data-informed mindset with ability to influence in a complex matrix organization.

Aufgaben

• Own and evolve end-to-end digital brand experience across websites, product app, CRM, brand platforms and other consumer touchpoints.
• Translate brand strategy into engaging digital experiences that align storytelling with commercial goals.
• Shape connected consumer journeys and define CRM, personalization and lifecycle principles.
• Drive UX/UI and design excellence, ensuring accessible, intuitive and consistent experiences.
• Establish scalable digital brand frameworks and governance for regional vs global consistency.
• Lead, coach and develop a small team and collaborate with global/regional stakeholders.

Kenntnisse

Digital brand management

Brand experience

UX/UI design

CRM & loyalty

Data-informed mindset

Team leadership

Strategic thinking

English fluency

Jobbeschreibung

At Sennheiser, exceptional sound deserves an exceptional digital brand experience.

As Senior Digital Brand Manager, you will shape how consumers experience Sennheiser across our digital ecosystem - from our websites to CRM and eCommerce and other digital brand environments including the product App.

This is a global role at the intersection of brand building, digital experience, UX/UI design, CRM, loyalty building and commerce. You will define how our brand comes to life digitally, set the standards for a consistent and premium consumer experience, define scalable frameworks and relevant capabilities, and work with teams across markets to turn our global brand strategy into meaningful digital experiences.

Leading a small team and working closely with Brand Creative Services, social media, Marketing Operations, Software, IT and regional eCommerce and marketing teams, you will have the opportunity to make a visible impact on the digital future of one of the world's most recognized audio brands.

More about the role

• Own and continuously evolve the end-to-end digital brand experience across websites, product app, CRM, brand platforms and other consumer-facing digital touchpoints
• Translate Sennheiser's brand strategy and premium positioning into engaging digital experiences, bringing together brand storytelling, consumer needs and commercial objectives
• Shape connected consumer journeys across digital touchpoints and define the principles and standards for CRM, personalization and lifecycle experiences
• Drive UX/UI and design excellence, ensuring intuitive, accessible and consistent experiences while maintaining a strong and recognizable brand expression
• Establish scalable digital brand frameworks, templates and governance that enable regional teams to deliver locally relevant experiences while maintaining global consistency
• Use consumer insights, behavioral data, CRM insights and UX metrics to identify opportunities and continuously improve the digital experience
• Lead, coach and develop a small team while partnering with global and regional stakeholders across Brand, Social, eCommerce, Software and IT to bring digital initiatives from strategy through to execution

More about you

• 8-10+ years of experience in digital brand management, brand experience across digital touchpoints, UX/UI design or related roles, ideally within an international consumer or premium brand environment
• A strong track record of shaping digital experiences across websites, apps, CRM and broader digital ecosystems, with a clear understanding of how these touchpoints connect throughout the consumer journey
• Strong brand sensibility combined with a solid understanding of UX/UI, CRM, personalization, content and how it connects with commercial performance - and the ability to bring these disciplines together rather than viewing them in isolation
• Experience defining global strategies, standards or frameworks and successfully translating them into scalable solutions relevant across different markets
• Confident working in a complex international matrix organization, with the ability to influence stakeholders and drive decisions even without direct authority
• A strategic and data-informed mindset combined with curiosity, attention to detail and the ability to navigate ambiguity and multiple priorities
• Experience leading, coaching or developing team members and external partners, paired with excellent communication skills and fluency in English

A background in the audio industry is not required - but a genuine interest in audio, music and the Sennheiser brand would certainly be a plus.

More about what we offer

As part of Sonova Consumer Hearing, you will have the opportunity to shape the digital brand experience of Sennheiser, one of the world's most recognized names in audio.

You will join an international and highly collaborative environment where brand, technology and consumer experience come together. With ownership of a global digital agenda and the opportunity to lead and develop a small team, this role offers significant scope to influence how consumers experience our brand today and in the future.

We are committed to creating an inclusive culture and an environment where you can balance a successful career with your commitments and interests outside of work through our flexible hybrid working model. We also offer extensive learning and development opportunities and individual growth plans.