Product Marketing Consultant

Right Side Up; Deutschland; Vor Ort; EUR 40.000 - 60.000; Teilzeit

Zusammenfassung

Dormont Manufacturing Co is seeking freelance Product Marketing consultants to join their talent collective and support high-growth clients. This role entails developing product positioning, driving go-to-market strategies, and executing marketing initiatives.

The ideal candidates will have experience in product marketing across B2B and B2C, strong communication skills, and the ability to work cross-functionally. Projects may vary, requiring a flexible approach as they span various client needs.

Qualifikationen

• Experience with B2B and B2C product marketing.
• Comfort working cross-functionally with product, sales, and marketing stakeholders.
• Adaptability to work across different industries and products.

Aufgaben

• Develop and refine product positioning and messaging.
• Lead and support GTM strategy and execution for product launches.
• Conduct market and competitive research to inform strategy.

Kenntnisse

Strong foundation in product marketing

Ability to translate complex concepts

Strong communication and storytelling skills

Analytical mindset

Jobbeschreibung

About the Role

We’re seeking freelance Product Marketing consultants to join our talent collective and support a range of high-growth clients. This role is ideal for marketers who thrive at the intersection of product, marketing, and sales—bringing clarity to positioning, driving go-to-market strategy, and enabling teams to successfully launch and scale products.

Projects vary widely depending on client needs and may include early-stage product launches, refining messaging for mature offerings, or building scalable systems for ongoing growth. Contract engagements typically range from 10–40 hours per week.

Responsibilities

• Develop and refine product positioning, messaging, and value propositions
• Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
• Partner with product, growth, and sales teams to align on strategy and priorities
• Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies
• Build and execute sales enablement materials to support revenue teams
• Plan and support webinars, product launches, and other demand generation initiatives
• Conduct market, customer, and competitive research to inform strategy
• Identify opportunities to improve conversion, adoption, and overall product-market fit

Requirements

• Strong foundation in product marketing across B2B, B2C, or both
• Experience owning or contributing to GTM strategy and execution
• Ability to translate complex product concepts into clear, compelling messaging
• Comfort working cross-functionally with product, sales, and marketing stakeholders
• Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy
• Analytical mindset with the ability to use insights to inform decisions
• Adaptability and comfort working across different industries, products, and team structures
• Strong communication and storytelling skills

Nice to Have

• Experience working with early-stage startups or high-growth tech companies
• Familiarity with PLG (product-led growth) or sales-led motions
• Experience supporting both strategic planning and hands-on execution