Senior Product Marketing Specialist

Meyandy LLC; München; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Meyandy LLC in Munich seeks a Sr. Product Marketing Specialist, EMEA, to drive regional GTM execution, launches, positioning, and sales enablement across Europe, the Middle East and Africa. Regional collaboration will translate global strategy into local impact with strong messaging and campaigns.

The role requires storytelling excellence, market insights, and the ability to equip sales with compelling content and competitive intelligence in German and English.

Qualifikationen

• 5+ years hands-on PMM in B2B SaaS or related field.
• Familiarity with IAM, cybersecurity, or cloud security.
• Proven PMM toolkit: messaging frameworks, launch plans, personas, battlecards.
• Excellent German and English written and verbal communication.
• Marketing strategist with storytelling and market insights.

Aufgaben

• Lead regional GTM execution for EMEA.
• Localise global campaigns for key EMEA markets.
• Refine product messaging for diverse audiences.
• Equip sales with messaging, use cases, and competitive insights.
• Share regional feedback to inform strategy.

Kenntnisse

PMM experience

PMM toolkit

Communication skills

Market knowledge

Jobbeschreibung

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

We’re looking for a Sr. Product Marketing Specialist, EMEA with a foundation in core Product marketing (PMM) disciplines to drive regional go-to-market execution, product launches, positioning, and sales enablement across Europe, the Middle East and Africa (EMEA). This role is perfect for a strategic marketer with a passion for storytelling, market insights, and equipping sales teams with impactful content.

Based in Munich, you will collaborate closely with global and regional stakeholders to drive localised GTM impact by:

• Translating Global Strategy to Local Reality: Adapting global product positioning, value frameworks, and launch plans to align with regional buying behaviors and local industry dynamics.
• Bridging Global & Regional Teams: Serving as the strategic liaison between global and regional teams, ensuring regional market feedback directly shapes product roadmaps and global messaging.
• Tailoring High-Impact Collateral: Refining customer-facing narratives, campaign assets, and enablement tools to drive pipeline velocity across EMEA.

What You’ll Do

Regional Go-to-Market Execution

• Support product launches and GTM strategies across EMEA, ensuring alignment with regional needs.
• Localise global marketing campaigns for key and emerging EMEA markets.
• Optimise product messaging and positioning for diverse audiences.

Sales Enablement

• Adapt global sales content for EMEA, ensuring relevance and effectiveness.
• Equip sales and partners with the right messaging, competitive insights, and use cases.
• Gather regional feedback to refine positioning and enablement strategies.

Content & Messaging

• Tailor product messaging to resonate with EMEA customers while maintaining global consistency.
• Work with content teams to adapt marketing assets (case studies, blogs, web pages) for the region.

Market Insights & Competitive Intelligence

• Conduct research on customer trends, industry shifts, and regulatory considerations in EMEA.
• Analyse competitors and identify opportunities for differentiation.
• Share insights with global and regional teams to inform strategy.

What You Bring

• 5+ years hands-on experience in Product Marketing, B2B SaaS marketing, or a related field. Familiarity with Identity & Access Management (IAM), cybersecurity, or cloud security solutions.
• Proven PMM Toolkit: Demonstrated track record of owning product messaging frameworks, tier-based launch plans, buyer persona creation, and competitive battlecards from end to end.
• Communication Excellence: Strong written and verbal storytelling skills, with experience of clear, concise product messaging for complex technical products. Written and verbal communication required in German and English
• Market Knowledge: Experience launching…