Product Marketing Manager (all genders)

TwinThread; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

TwinThread is seeking a Product Marketing Lead in Berlin to shape the client experience with banking solutions. This role involves defining product strategies, working with teams to deliver impactful messaging, and guiding product development to resonate with client needs.

The ideal candidate will have significant product marketing experience in banking, strong collaboration skills, and fluency in English and German. Join us to drive innovative marketing solutions.

Qualifikationen

• Significant experience in product marketing within banking.
• Ability to manage complex, cross-functional initiatives.
• Deep understanding of compliance in marketing.

Aufgaben

• Define product positioning and messaging strategies.
• Lead go-to-market strategies for new products.
• Monitor product and campaign performance metrics.

Kenntnisse

Product marketing experience

Go-to-market strategy

Collaboration and influencing skills

Attention to detail

Fluency in English

German language skills

Jobbeschreibung

Overview

Are you passionate about shaping how clients experience banking products? Join us to lead product marketing for cutting-edge solutions, collaborating with talented teams to deliver impactful messaging and campaigns. In this role, you’ll influence product development, drive go-to-market strategies, and ensure our offerings resonate with clients. You’ll be at the heart of innovation, working with experts across the business to champion product marketing’s role in our success. Bring your expertise and help us create meaningful client journeys.

Responsibilities

• Define product positioning, benefits, and unique selling points to ensure clear and consistent messaging.
• Develop and maintain product messaging frameworks, collaborating with copywriters for cohesive client communications.
• Partner with cross-functional teams to embed marketing into product development and influence roadmaps with client insights.
• Lead go-to-market strategies and integrated marketing programs for new and existing products, features, and services.
• Collaborate with campaign teams from brief to creative review, ensuring campaigns are compelling and on strategy.
• Conduct competitive research and client segmentation to support marketing strategy.
• Work with data and analytics to identify adoption drivers, cross-sell opportunities, and optimize client lifetime value.
• Monitor product and campaign performance, analyze key metrics, and prepare reports to identify optimization opportunities.
• Guide and mentor marketing team members, reviewing assets to deliver high-impact messaging.
• Collaborate with Compliance and Controls to ensure all marketing initiatives meet regulatory and policy requirements.
• Build and nurture relationships with senior stakeholders, advocating for clients and championing product marketing’s impact.

Required Qualifications, Capabilities, and Skills

• Significant experience in product marketing within banking.
• Proven ability to lead go-to-market strategies and manage complex, cross-functional initiatives.
• Experience partnering with product teams throughout the development cycle.
• Expertise in marketing channels, including lifecycle, creative, and paid media.
• Exceptional collaboration and influencing skills, building strong relationships across business areas.
• Strong attention to detail, with a curious and analytical mindset.
• Commercially minded, able to develop strategies and messaging that resonate with clients and support business objectives.
• Deep understanding of compliance and regulatory requirements in marketing.
• Fluency in English

Preferred Qualifications, Capabilities, and Skills

• Experience working in international or multi-lingual environments.
• Familiarity with digital banking products and emerging technologies.
• Ability to analyze complex data and translate insights into actionable marketing strategies.
• Strong project management skills, delivering results in fast-paced environments.
• Demonstrated ability to mentor and develop team members.
• Experience with client segmentation and competitive analysis.
• Track record of building relationships with senior stakeholders.
• German language skills.

EEO Statement: We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.