Product Marketing Lead (f/m/d)

ThinkCell; Berlin; Hybrid; EUR 90,000 - 140,000; Full time

Job summary

thinkcell is seeking a Product Marketing Lead to shape how we communicate its value. You will own product positioning, messaging, and go-to-market launches, empowering Sales and Partners with scalable resources and compelling narratives.

Collaborate with Product Management, Solution Consulting, Sales, and Marketing to turn customer insights into effective campaigns that drive acquisition, adoption, retention, and expansion. Berlin office on-site with one remote day per week.

Qualifications

• 7+ years of B2B product marketing experience with ownership of positioning, messaging and launches.
• Able to translate product capabilities into clear, persuasive benefits for different audiences.
• Experience planning launches across multiple channels, coordinating stakeholders and timelines.
• Experience using customer research and campaign results to improve adoption and retention communications.
• A track record of creating sales and partner enablement materials used broadly.
• A proactive, collaborative problem-solver with strong project management and communication skills.
• Familiarity with thinkcell, Microsoft PowerPoint and Excel is a plus.

Responsibilities

• Own product positioning and messaging and translate briefs into differentiated value propositions.
• Lead go-to-market launches with defined audiences, messaging, objectives and timelines.
• Build scalable enablement materials for sales, resellers, and partners.
• Enable GTM teams with current, accessible resources and feedback loops.
• Ensure consistent product messaging across website, ads, emails, and events.
• Gather customer and market insights and translate into stronger messaging and launches.
• Set success measures for launches and measure impact with stakeholders.

Skills

B2B product marketing

Positioning & messaging

Go-to-market launches

Sales & partner enablement

Campaign analysis

PowerBI

Matomo

Tools

PowerBI

Matomo

Excel

Job description

Product Marketing Lead - Join Our Innovative Team at thinkcell Software

Our Story

At thinkcell, we create powerful software solutions that help professionals be more efficient and productive. Founded in 2002 and based in Berlin, our tools integrate seamlessly with Microsoft Office to help users create presentations, charts, and diagrams with ease. Our dynamic, international team values creativity, collaboration, and technical excellence.

What You Will Do

We’re looking for a Product Marketing Lead to shape how we communicate thinkcell’s value to customers, prospects, and partners. As a lead of this function, you will own product positioning and messaging, lead go-to-market launches, and equip sales and partner teams with resources that strengthen commercial conversations. Working closely with Product Management, Solution Consulting, Sales, and Marketing, you’ll turn product capabilities and customer insights into compelling narratives that support acquisition, adoption, retention, and expansion.

Key Responsibilities:

• Own product positioning and messaging: translate product feature briefs into clear benefits, differentiated value propositions, and narratives tailored to user segments and buying personas. Maintain a shared messaging framework that teams can apply consistently
• Lead go-to-market launches from a marketing standpoint: working with other functions, define target audiences, messaging, objectives, timelines, and launch plans. Ensure communications are appropriately planned and sized to the weight of the launch, aligned, accurate, and ready on time
• Build scalable sales and partner enablement: equip sales teams, resellers, and partners with demo recordings, onboarding resources, customer success stories, presentations, and other reusable materials. Work with Solution Consultants to turn expertise from individual customer engagements into resources that support broader audiences
• Enable GTM teams (both SLG and PLG): keep materials current, accessible, and useful, with a clear process for requesting new resources and providing feedback
• Ensure product messaging quality across channels: work with marketing owners to ensure website copy, ads, emails, newsletters, influencer content, and event materials represent the product accurately and communicate its value persuasively
• Gather and apply customer and market insights: benchmark competitors’ positioning, messaging, and marketing campaigns. Run customer surveys and interviews, exchange insights with Product Management, and turn findings into stronger messaging, launch plans, and engagement programmes
• Set priorities and measure impact: define success measures for launches, enablement, and customer engagement with relevant stakeholders. Use performance data, customer feedback, and seller input to improve programmes continuously

You will be great for this position if you have

• 7+ years of experience in B2B product marketing, ideally within software or SaaS, with demonstrated ownership of positioning, messaging, and product launches
• A strong ability to understand product capabilities and translate them into clear, persuasive benefits for different audiences
• Experience planning and delivering launches across multiple marketing channels, coordinating stakeholders, and adapting the approach to the significance of each release
• Experience using customer research, product usage insights, and campaign results to improve adoption, retention, or expansion communications
• A track record of creating sales and partner enablement materials that are widely used and improve commercial conversations
• A proactive, problem-solving approach with strong project management and communication skills
• Strong analytical skills, hands on experience with campaign analysis and reporting, knowledge of Matomo and PowerBI
• Experience working with thinkcell, Microsoft PowerPoint and Excel is a plus.
• Experience working with finance and consulting services is a plus
• Willingness to work on-site in our Berlin office 4 days per week, with 1 remote day

Our Values

As part of our team, you will embody and help shape the following principles that define us:

Forward Thinking: We embrace change and challenge the status quo.

Ownership: We take pride in our work and learn from our mistakes.

Customer First: We prioritize delivering lasting value.

Unified Team: We foster collaboration, respect, and integrity.

Strive for Excellence: We set ambitious goals and pursue quality.

We believe in a human hiring process, every application is personally reviewed.

Why is thinkcell the right place for you?

We empower over 1.3 million users across 35,000 companies, including top consulting firms and major global enterprises. With offices in Berlin, Munich, Denver, London, Tokyo, and Dubai, we’re a diverse team of over 250 people, committed to innovation and excellence.

thinkcell is more than a job – it's a chance to be part of an innovative, inclusive team that values collaboration and growth. We encourage applicants from all backgrounds to apply. Together, we can shape the future of productivity software. We can’t wait to see what you’ll bring to the team!