Performance Marketing Manager (f/m/d)

Greenhouse Software, Inc.; Berlin; On-site; EUR 60,000 - 90,000; Full time

Job summary

thinkcell is hiring a Performance Marketing Manager to own paid media globally with a clear B2B focus across Google and LinkedIn. You will design, run, and optimise campaigns from awareness to demand generation, balancing brand and lead objectives.

You'll collaborate with sales, RevOps, content and design, explore AI tools to improve efficiency while maintaining brand, privacy and quality standards. English proficiency is essential; Berlin-based with a curious, collaborative mindset is preferred.

Qualifications

• 2–5 years of hands-on experience in B2B performance marketing, with Google Ads and LinkedIn experience.
• Experience running full-funnel campaigns: awareness, ABM, and lead generation.
• Analytical by nature, comfortable with dashboards and funnel data.
• Strong eye for creative quality in paid media and B2B contexts.

Responsibilities

• Plan, build, and optimise Google Search, Display, and Performance Max campaigns with a B2B focus.
• Run LinkedIn campaigns across Sponsored Content, Message Ads and Document Ads, including ABM strategies.
• Manage always-on brand awareness campaigns alongside lead generation activity.
• Design and run A/B tests across creatives, audiences, and messaging; draw clear conclusions.
• Brief and review ad creatives and landing pages for effective visual impact in a B2B context.
• Collaborate with sales, RevOps, content, and design to keep messaging coherent with brand/product.
• Progressively explore and integrate AI tools, ensuring brand consistency and data privacy.

Skills

Google Ads

LinkedIn

ABM

Analytics

Creative quality

Email CRM tools

English Proficiency

Tools

UTM tracking

Conversion tracking

Analytics dashboards

Job description

Performance Marketing Manager - Join Our Innovative Team at thinkcell Software

Our Story

At thinkcell, we create powerful software solutions that help professionals be more efficient and productive. Founded in 2002 and based in Berlin, our tools integrate seamlessly with Microsoft Office to help users create presentations, charts, and diagrams with ease. Our dynamic, international team values creativity, collaboration, and technical excellence.

What You Will Do

Join us as a Performance Marketing Manager and take ownership of how thinkcell shows up in the paid media landscape, across Google and LinkedIn, from brand awareness to demand generation. This is an exciting opportunity to work at the intersection of strategy and execution: thinking carefully about who we are trying to reach and why, then building, running, and optimising the campaigns that get us there.

You'll be joining a collaborative, cross-functional marketing team with space to grow and bring your ideas to the table. We like to find smarter ways of doing things and we're the kind of people who actually want to understand why something works, not just that it does, and why people click (or don't). If that sounds like your kind of team, we'd love to hear from you.

Key Responsibilities:

• P lan, build, and optimise Google Search, Display, and Performance Max campaigns with a clear B2B focus, targeting the right industries, job titles, and intent signals
• R un LinkedIn campaigns across Sponsored Content, Message Ads, and Document Ads, including Account-Based Marketing (ABM) strategies targeting specific companies and buying groups
• M anage always-on brand awareness campaigns alongside lead generation activity, keeping both objectives in healthy tension
• D esign and run A/B tests across creatives, audiences, and messaging, and draw clear conclusions from the results
• B rief and review ad creatives and landing pages, with a good eye for what works visually in a B2B paid context
• W ork closely with sales, RevOps , content, and design to ensure paid messaging stays coherent with our broader brand and product positioning
• P rogressively explore and integrate AI tools into your workflows, building sound judgment about where they genuinely help and where they don't , always with brand consistency, data privacy, and quality in mind

You will be great for this position if you have

• 2 –5 years of hands-on experience in B2B performance marketing, with meaningful time spent on both Google Ads and LinkedIn
• E xperience running campaigns across the full funnel, including brand awareness, ABM, and lead generation
• A nalytical by nature, comfortable with analytics tools, dashboards, and funnel data
• A genuine eye for creative quality in a paid media and B2B context
• F amiliarity with tracking fundamentals: UTM structures and conversion events
• C omfortable communicating across teams and sharing your thinking with different stakeholders
• O rganised and detail-oriented, able to keep campaigns, documentation, and priorities in good order
• S trong written and spoken English
• E xperience with Email CRM tools is a plus

Our Values

Forward Thinking: We embrace change and challenge the status quo.

Ownership: We take pride in our work and learn from our mistakes.

Unified Team: We foster collaboration, respect, and integrity.

Strive for Excellence: We set ambitious goals and pursue quality.

We believe in a human hiring process, every application is personally reviewed.

Why is thinkcell the right place for you?

We empower over 1.3 million users across 35,000 companies, including top consulting firms and major global enterprises. With offices in Berlin, Munich, Denver, London, Tokyo, and Dubai, we’re a diverse team of over 250 people, committed to innovation and excellence.

thinkcell is more than a job – it's a chance to be part of an innovative, inclusive team that values collaboration and growth. We encourage applicants from all backgrounds to apply. Together, we can shape the future of productivity software. We can’t wait to see what you’ll bring to the team!