Product Marketing Lead (f/m/d)

think-cell Software; Berlin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

thinkcell Software is recruiting a Product Marketing Lead in Berlin to shape positioning, messaging, and GTM launches. You will work closely with Product, Sales, and Marketing to transform customer insights into compelling narratives and enable sales and partners across channels.

The role emphasizes strategic storytelling, data-driven messaging, and strong collaboration across functions in a dynamic, international team. Berlin-based with flexible work options and on-site at times.

Qualifications

• 7+ years in B2B software or SaaS product marketing.
• Own product positioning, messaging, and launches.
• Plan launches across multiple channels with stakeholders.
• Translate customer insights into compelling narratives.
• Create sales and partner enablement materials.
• Strong project management and communication skills.
• Experience with analytics and campaign measurement.

Responsibilities

• Own product positioning and messaging across segments.
• Lead go-to-market launches with defined audiences and timelines.
• Build scalable sales and partner enablement resources.
• Enable GTM teams (SLG and PLG) with current materials.
• Ensure product messaging quality across channels (website, ads, emails, events).
• Gather customer insights and benchmark competitors to improve messaging.
• Set success metrics and measure impact.

Skills

B2B product marketing

Go-to-market planning

Cross-functional collaboration

Campaign analysis

Storytelling / messaging

Tools

Matomo

PowerBI

PowerPoint

Excel

thinkcell

Job description

Product Marketing Lead - Join Our Innovative Team at thinkcell Software

Our Story

At thinkcell, we create powerful software solutions that help professionals be more efficient and productive. Founded in 2002 and based in Berlin, our tools integrate seamlessly with Microsoft Office to help users create presentations, charts, and diagrams with ease. Our dynamic, international team values creativity, collaboration, and technical excellence.

What You Will Do

We’re looking for a Product Marketing Lead to shape how we communicate thinkcell’s value to customers, prospects, and partners. As a lead of this function, you will own product positioning and messaging, lead go-to-market launches, an d equip sales and partner teams with resources that strengthen commercial conversations. Working closely with Product Management, Solution Consulting, Sales, and Marketing, you’l l turn product capabilities and customer insights into compelling narratives that support acquisition, adoption, retention, and expansion.

Key Responsibilities:

• Own product positioning and messaging: translate product feature briefs into clear benefits, differentiated value propositions, and narratives tailored to user segments and buying personas. Maintain a shared messaging framework that teams can apply consistently
• Lead go-to-market launches from a marketing standpoint : working with other functions, define target audiences, messaging, objectives, timelines, and launch plans. Ensure communications are appropriately planned and sized to the weight of the launch, aligned, accurate, and ready on time
• Build scalable sales and partner enablement: equip sales teams, resellers, and partners with demo recordings, onboarding resources, customer success stories, presentations, and other reusable materials. Work with Solution Consultants to turn expertise from individual customer engagements into resources that support broader audiences
• Enable GTM teams (both SLG and PLG): keep materials current, accessible, and useful, with a clear process for requesting new resources and providing feedback
• Ensure product messaging quality across channels: work with marketing owners to ensure website copy, ads, emails, newsletters, influencer content, and event materials represent the product accurately and communicate its value persuasively
• Gather and apply customer and market insights: benchmark competitors’ positioning, messaging, and marketing campaigns. Run customer surveys and interviews, exchange insights with Product Management, and turn findings into stronger messaging, launch plans, and engagement programmes
• Set priorities and measure impact: define success measures for launches, enablement, and customer engagement with relevant stakeholders. Use performance data, customer feedback, and seller input to improve programmes continuously

You will be great for this position if you have

• 7+ years of experience in B2B product marketing, ideally within software or SaaS, with demonstrated ownership of positioning, messaging, and product launches
• A strong ability to understand product capabilities and translate them into clear, persuasive benefits for different audiences
• Experience planning and delivering launches across multiple marketing channels, coordinating stakeholders, and adapting the approach to the significance of each release
• Experience using customer research, product usage insights, and campaign results to improve adoption, retention, or expansion communications
• A track record of creating sales and partner enablement materials that are widely used and improve commercial conversations
• A proactive, problem-solving approach with strong project management and communication skills
• Strong analytical skills, hands on experience with campaign analysis and reporting, knowledge of Matomo and PowerBI
• Experience working with thinkcell, Microsoft PowerPoint and Excel is a plus.
• Experience working with finance and consulting services is a plus
• W illingness to work on-site in our Berlin office 4 days per week, with 1 remote day

Our Values

As part of our team, you will embody and help shape the following principles that define us:

Forward Thinking : We embrace change and challenge the status quo.

Ownership : We take pride in our work and learn from our mistakes.

Unified Team : We foster collaboration, respect, and integrity.

Strive for Excellence : We set ambitious goals and pursue quality.

We believe in a human hiring process, every application is personally reviewed.

Why is thinkcell the right place for you?

We empower over 1.3 million users across 35,000 companies, including top consulting firms and major global enterprises. With offices in Berlin, Munich, Denver, London, Tokyo, and Dubai, we’re a diverse team of over 250 people, committed to innovation and excellence.

thinkcell is more than a job – it's a chance to be part of an innovative, inclusive team that values collaboration and growth. We encourage applicants from all backgrounds to apply. Together, we can shape the future of productivity software. We can’t wait to see what you’ll bring to the team!

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