Performance Marketing Manager (f/m/d)

ThinkCell; Berlin; On-site; EUR 60,000 - 90,000; Full time

Job summary

thinkcell, based in Berlin, seeks a Performance Marketing Manager to own paid media across Google and LinkedIn, targeting strategic industries and roles. You will build, run, and optimise campaigns that balance brand awareness with demand generation, while collaborating with a cross-functional team to maintain brand consistency.

The role emphasizes data-driven decisions, A/B testing, and continuous improvement of paid media tactics, with room to bring new ideas and AI tools judiciously while

Qualifications

• 2–5 years of hands-on experience in B2B performance marketing.
• Experience running campaigns across Google Ads and LinkedIn.
• Analytical mindset with dashboards and funnel data.
• Strong eye for creative quality in paid media for B2B.

Responsibilities

• Plan, build, and optimise Google Search, Display, and Performance Max campaigns with a B2B focus.
• Run LinkedIn campaigns including Sponsored Content, Message Ads, and Document Ads; implement ABM.
• Manage always-on brand awareness alongside lead generation.
• Design and run A/B tests across creatives, audiences, and messaging; derive clear conclusions.

Skills

B2B performance marketing

Google Ads

LinkedIn Ads

ABM

Analytics & dashboards

English communication

Job description

Performance Marketing Manager - Join Our Innovative Team at thinkcell Software

Our Story

At thinkcell, we create powerful software solutions that help professionals be more efficient and productive. Founded in 2002 and based in Berlin, our tools integrate seamlessly with Microsoft Office to help users create presentations, charts, and diagrams with ease. Our dynamic, international team values creativity, collaboration, and technical excellence.

What You Will Do

Join us as a Performance Marketing Manager and take ownership of how thinkcell shows up in the paid media landscape, across Google and LinkedIn, from brand awareness to demand generation. This is an exciting opportunity to work at the intersection of strategy and execution: thinking carefully about who we are trying to reach and why, then building, running, and optimising the campaigns that get us there.

You'll be joining a collaborative, cross-functional marketing team with space to grow and bring your ideas to the table. We like to find smarter ways of doing things and we're the kind of people who actually want to understand why something works, not just that it does, and why people click (or don't). If that sounds like your kind of team, we'd love to hear from you.

Key Responsibilities

• Plan, build, and optimise Google Search, Display, and Performance Max campaigns with a clear B2B focus, targeting the right industries, job titles, and intent signals
• Run LinkedIn campaigns across Sponsored Content, Message Ads, and Document Ads, including Account-Based Marketing (ABM) strategies targeting specific companies and buying groups
• Manage always-on brand awareness campaigns alongside lead generation activity, keeping both objectives in healthy tension
• Design and run A/B tests across creatives, audiences, and messaging, and draw clear conclusions from the results
• Brief and review ad creatives and landing pages, with a good eye for what works visually in a B2B paid context
• Work closely with sales, RevOps, content, and design to ensure paid messaging stays coherent with our broader brand and product positioning
• Progressively explore and integrate AI tools into your workflows, building sound judgment about where they genuinely help and where they don't, always with brand consistency, data privacy, and quality in mind

You will be great for this position if you have

• 2–5 years of hands‑on experience in B2B performance marketing, with meaningful time spent on both Google Ads and LinkedIn
• Experience running campaigns across the full funnel, including brand awareness, ABM, and lead generation
• Analytical by nature, comfortable with analytics tools, dashboards, and funnel data
• A genuine eye for creative quality in a paid media and B2B context
• Familiarity with tracking fundamentals: UTM structures and conversion events
• Comfortable communicating across teams and sharing your thinking with different stakeholders
• Organised and detail-oriented, able to keep campaigns, documentation, and priorities in good order
• Strong written and spoken English
• Experience with Email CRM tools is a plus

Our Values

As part of our team, you will embody and help shape the following principles that define us:

• Forward Thinking: We embrace change and challenge the status quo.
• Ownership: We take pride in our work and learn from our mistakes.
• Customer First: We prioritize delivering lasting value.
• Unified Team: We foster collaboration, respect, and integrity.
• Strive for Excellence: We set ambitious goals and pursue quality.

We believe in a human hiring process, every application is personally reviewed.

Why is thinkcell the right place for you?

We empower over 1.3 million users across 35,000 companies, including top consulting firms and major global enterprises. With offices in Berlin, Munich, Denver, London, Tokyo, and Dubai, we’re a diverse team of over 250 people, committed to innovation and excellence.

thinkcell is more than a job – it's a chance to be part of an innovative, inclusive team that values collaboration and growth. We encourage applicants from all backgrounds to apply. Together, we can shape the future of productivity software. We can’t wait to see what you’ll bring to the team!