Product manager in real estate tech

immowelt; Berlin; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Пенсионное обеспечение (финансовая опe

Deutschlandticket

Bike Leasing (JobRad)

Urban Sports Club

Медицинское и ментальное здоровье

Job summary

immowelt ищет продвинутого продакт-менеджера, ответственного за часть Pro Tools поверхности и внедрение улучшений на основе данных. Роль развёртывается в Европе (Германия, Франция, Бельгия) и взаимодействует с Staff PM для превращения framed problems в отслеживаемые решения.

Требуется опыт в маркетплейсах/B2B, владение инструментами анализа данных (Excel, Google Analytics, Tableau) и способность работать с AI-инструментами.

Qualifications

• Опыт в маркетплейсах/классифицированных сервисах или B2B-продуктах
• Опыт работы с пользовательскими интерфейсами продукта и рост конверсии
• Уровень владения немецким языком как носитель
• Критическое мышление и умение обосновывать решения
• Эмпатия и умение ставить себя на место пользователей
• Стремление к постоянному саморазвитию

Responsibilities

• Определять пользователей продукта и их потребности
• Следить за метриками успеха и здоровья продукта
• Формировать гипотезы и приоритизировать их
• Тестировать гипотезы и писать спецификации
• Сформировать бэклог и объяснять логику продукта
• Разрабатывать user stories и задачи для команды
• Презентовать результаты на командных встречах
• Обеспечивать прозрачность целей для стейкхолдеров
• Учитывать интересы разных подразделений и видеть общую картину
• Поддерживать менеджера по разработке в управлении командой

Skills

Marketplaces/B2B products

German (native)

Критическое мышление

Data-driven

AI tools

Prompt engineering

Tools

Excel

Google Analytics

Tableau

Snowflake

Job description

Описание: AVIV is Europe's largest real estate tech company, backed by KKR. Our teams build the technology and business models shaping how people across France, Germany and Belgium buy, sell, rent, lend and own property. In Germany, our teams run a major share of the business through immowelt.de — a Top 2 German portal for valuation, rent, buy and sell, with 18m average monthly visits, 19.3k agents, 320k+ listings, and €168m revenue in 2023. This role owns a bounded slice of the Pro Tools surface (e.g. statistics, invoice self-serve, or a specific stage of the agent portfolio experience) and ships measurable improvements against agent-experience metrics — the delivery engine next to the Staff PM, turning framed problems into shipped, measured solutions.

Задачи:

• Answer who your users are, why they need the product, and what their needs are
• Continuously track product success and health metrics
• Generate, collect and prioritize hypotheses for product improvement
• Test hypotheses with the team to build understanding of the product and drive specific improvements
• Build the product backlog based on qualitative and quantitative data
• Write specs / user stories for product improvements
• Set product tasks for the team and explain the product logic — why, for what reason, for whom
• Present results at team events
• Proactively ensure transparency of goals and results for stakeholders
• Take into account the interests of other units and departments, and see the full picture
• Back up the Engineering Manager on development-team management issues — monitor problems, propose solutions

Требования:

• Experience in marketplaces/classifieds or B2B products
• Experience with customer-facing product interfaces, with a track record of improving funnel conversion
• Native German speaker
• Critical thinking, ability to build valid argumentation
• Ability and willingness to prove/justify one's decisions
• Empathy, ability and willingness to put oneself in others' shoes — viewing the product from the perspective of users and their needs
• Commitment to continuous self-development
• Clarity of thought, both verbal and written
• Understanding of Lean Startup approaches
• Key areas of project management: planning, risk management, stakeholder management, communications management
• Working with AI tools
• Ability to effectively use LLMs (ChatGPT, Claude, etc.) to speed up product work: generating hypotheses, specs, user stories, data analysis
• Prompt engineering — ability to formulate queries to AI models to get high-quality results
• Using AI tools for user research: interview analysis, insight synthesis, feedback clustering
• Ability to formulate product requirements for AI features
• Understanding of the unit economics of AI features
• Ability to assess where in the product AI creates real value versus where it's a hype feature without ROI
• Understanding of data privacy issues when using AI
• Ability to formulate the data needs required to work through a task
• Ability to validate a product hypothesis through experiments, articulate expectations for metrics and outcomes
• Proficiency with key product work tools and approaches: story mapping, impact mapping, MVP
• Knowledge of basic approaches to product metrics and data analytics (Excel, Google Analytics, Tableau/Snowflake)
• Understanding of where different user research approaches apply: in-depth interviews, hallway testing
• Methods for prioritizing the product backlog (e.g., Kano, RICE)
• Describing product tasks from the user's and business's perspective

Условия:

• Individual arrangements and part-time options by agreement, plus up to 30 days of leave per year
• Regular internal training, external development opportunities, and individual coaching as a core part of onboarding
• An attractive, financially supported pension model and capital-forming benefits paid in full
• A free Deutschlandticket, JobRad bike leasing, or simple rental of a fixed parking space in the immowelt car park for a small fee
• Urban Sports Club memberships, a monthly contribution toward professional massages, and mental health support via Kyan Health
• Guten-Morgen-Müsli, fresh fruit & vegetables, coffee, tea and water on the house, plus cozy lounges for cooking and getting together at the Nuremberg and Berlin locations
• Exclusive offers and discounts via Corporate Benefits and benefits.me
• Team events like B2Soccer or B2Run, the company Christmas party, and a summer party
• Paid "Social Days" (2 days) for volunteer work creating, preserving, and rebuilding sustainable housing
• Elevators in company buildings and largely ensured accessibility
• Is your dog part of your everyday life? At immowelt, they don't have to stay home alone. With team agreement, your dog is warmly welcome in the office