Performance Marketing Manager – Teilzeit

Jobtailor; München; Vor Ort; EUR 42.000 - 65.000; Vollzeit

Zusammenfassung

Jobtailor in Munich seeks a performance marketing specialist to plan, run, and optimize Meta campaigns, improving ROAS and lowering CPA. You will build Web2App funnels to convert web traffic into mobile app installs and collaborate with product teams on new acquisition funnels.

Ideal candidates have 1–3 years in mobile app or D2C marketing, strong data analytics, and experience with A/B tests of creatives, audiences, and landing pages.

Qualifikationen

• 1–3 years hands-on experience in performance marketing, ideally in a mobile app or D2C environment.
• Strong experience running and optimizing Meta Ads campaigns (Facebook/Instagram).
• Familiarity with Web2App funnels, deep linking, and mobile attribution tools.
• Analytical mindset with data-driven decision making.
• Experience with A/B testing of creatives, audiences, and landing pages.
• Self-starter thriving in a fast-paced, lean startup environment.
• Fluent in English; German is a plus.
• Based in or near Munich, or willing to work in a hybrid setup.

Aufgaben

• Plan, execute, and optimize performance marketing campaigns on Meta to improve ROAS and lower CPA.
• Build and iterate on Web2App funnels to convert web traffic into mobile app installs.
• Develop and test new acquisition funnels (e.g., skincare) to expand our user base.
• Analyze campaign performance data, identify trends, and translate insights into optimizations.
• Create and test ad creatives, copy, and landing pages in collaboration with the product team.
• Monitor and report on key growth KPIs (installs, retention, ROAS, CAC).
• Stay up to date on platform changes, best practices, and emerging paid acquisition channels.

Kenntnisse

Performance marketing

Meta Ads

Web2App funnels

A/B testing

Data analysis

Self-starter

Fluent English

German a plus

Tools

Adjust

AppsFlyer

Mobile attribution tools

Jobbeschreibung

Responsibilities

• Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), focusing on improving ROAS and lowering CPA
• Build and iterate on Web2App funnels to convert web traffic into mobile app installs
• Develop and test new acquisition funnels (e.g., skincare vertical) to expand our user base
• Analyze campaign performance data, identify trends, and translate insights into actionable optimizations
• Create and test ad creatives, copy, and landing pages in collaboration with the product team
• Monitor and report on key growth KPIs (installs, retention, ROAS, CAC)
• Stay up to date on platform changes, best practices, and emerging paid acquisition channels

Requirements

• 1-3 years of hands‑on experience in performance marketing, ideally in a mobile app or D2C environment
• Strong experience running and optimizing Meta Ads campaigns (Facebook Ads Manager)
• Familiarity with Web2App funnels, deep linking, and mobile attribution tools (e.g., Adjust, AppsFlyer, or similar)
• Analytical mindset with the ability to interpret data and make decisions based on KPIs
• Experience with A/B testing of creatives, audiences, and landing pages
• Self‑starter who thrives in a fast‑paced, lean startup environment
• Fluent in English; German is a plus
• Based in or near Munich, or willing to work in a hybrid setup