Performance Marketing Manager (m/w/d)

Clera; Berlin; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

Clera in Berlin is seeking a Performance Marketing Manager to run paid campaigns for multiple client accounts, focusing on measurable B2B lead generation through data-driven campaign management. You will own campaigns, set strategy, manage budgets, tracking, conversion setup, and reporting, collaborating with growth consultants and marketing technology specialists.

Requirements include at least one year of hands-on performance marketing experience, expertise with Google Ads and LinkedIn Ads, and

Formación

• At least one year of hands-on performance marketing experience.
• Experience independently setting up and optimizing Google Ads and LinkedIn Ads campaigns.
• Experience owning advertising accounts with at least five figures in monthly spend.
• A track record in B2B lead generation, with results measured through metrics such as CPL, ROAS, or pipeline.
• Strong ownership, initiative, and confidence with tracking, conversion setup, and reporting.
• Fluent English and native-level German. Agency experience, Meta Ads, Microsoft Ads, or use of AI tools in campaign work are helpful.
• Seeking permanent full-time employment and able to work in Berlin three days per week, including the first month fully on-site.

Responsabilidades

• Own and develop advertising accounts, making independent decisions about campaign strategy and performance.
• Set up, manage, and optimize Google Ads and LinkedIn Ads campaigns for B2B lead generation.
• Plan new account structures and quickly understand clients' businesses and target audiences.
• Manage ad budgets, tracking, conversion setup, and reporting across multiple accounts.
• Monitor KPIs such as cost per lead, return on ad spend, and pipeline, and act on performance trends.
• Use additional channels such as Meta Ads or Microsoft Ads where appropriate.

Conocimientos

Performance marketing

Google Ads

LinkedIn Ads

B2B lead gen

Account ownership

Reporting

English fluency

German language

Herramientas

Meta Ads

Microsoft Ads

AI tools

Descripción del empleo

About the Role

Join a B2B performance marketing agency as a Performance Marketing Manager, running paid campaigns for multiple client accounts. You will help clients generate qualified leads through measurable, data-informed campaign management, working closely with growth consultants and marketing technology specialists.

What You'll Do

• Own and develop advertising accounts, making independent decisions about campaign strategy and performance.

• Set up, manage, and optimize Google Ads and LinkedIn Ads campaigns for B2B lead generation.

• Plan new account structures and quickly understand clients' businesses and target audiences.

• Manage ad budgets, tracking, conversion setup, and reporting across multiple accounts.

• Monitor KPIs such as cost per lead, return on ad spend, and pipeline, and act on performance trends.

• Use additional channels such as Meta Ads or Microsoft Ads where appropriate.

What We're Looking For

• At least one year of hands-on performance marketing experience.

• Experience independently setting up and optimizing Google Ads and LinkedIn Ads campaigns.

• Experience owning advertising accounts with at least five figures in monthly spend.

• A track record in B2B lead generation, with results measured through metrics such as CPL, ROAS, or pipeline.

• Strong ownership, initiative, and confidence with tracking, conversion setup, and reporting.

• Fluent English and native-level German. Agency experience, Meta Ads, Microsoft Ads, or use of AI tools in campaign work are helpful.

• Seeking permanent full-time employment and able to work in Berlin three days per week, including the first month fully on-site.

Compensation & Benefits

Annual base salary: €50,000 to €70,000. Visa sponsorship is not available.

Location

Hybrid in Berlin, Germany, with three office days per week. The first month is fully on-site.