Mid-Level Channels and Partnerships Analyst – Communications and Automation

Jobtailor; Deutschland; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor in Germany seeks a lead communications manager to drive partner channel campaigns, unify the partner journey, and align Sales, CS, and Marketing.

You will own governance of the communications calendar, orchestrate end-to-end campaigns using Marketing Automation tools, and collaborate with multiple teams to ensure consistent messaging and efficient processes.

Qualifikationen

• Hands-on experience with marketing automation tools (RD Station Marketing) and CRMs.
• Strong inbound marketing knowledge.
• Proficiency in copywriting and adapting messages for audiences.
• Ability to organize workflows, timelines, and projects.
• Strong communication, influencing, negotiation, and autonomy in dynamic environments.
• Preferred: experience managing channels, partnerships, or ecosystems.
• Preferred: knowledge of SaaS business model.
• Preferred: experience at marketing/advertising agencies.
• Preferred: experience managing the customer journey in Customer Success.
• Preferred: knowledge of mapping systems, processes, and user journeys.

Aufgaben

• Lead communications initiatives for channels and partners.
• Help build a unified communication, systems, and processes framework for the RD Station partner journey.
• Connect the Sales, Customer Success, and Marketing departments that support channels.
• Translate strategies into concrete actions, ensuring consistency, governance, and operational efficiency.
• Serve as the governance focal point for the partner program’s communications calendar, defining topics, audiences, segments, and send times.
• Plan and execute end-to-end communication campaigns using marketing automation tools, including copywriting creation and review.
• Ensure the publication and updating of launches, campaigns, content, and other updates on partner support platforms, such as the PRM and intranet.
• Support the review and enhancement of program processes, including partner-tier sizing and commission value reviews.
• Manage projects and collaborate with Marketing, Product, Partner Finance, Sales, and Customer Success, fostering alignment and the swift resolution of conflicts.

Kenntnisse

Marketing strategy

Inbound marketing

Copywriting

Project management

Communication

Negotiation

Autonomy

Ausbildung

Bachelor's degree in Marketing or related field

Tools

RD Station Marketing

CRM Systems

PRM

Marketing automation tools

Jobbeschreibung

• Lead communications initiatives for channels and partners
• Help build a unified communication, systems, and processes framework for the RD Station partner journey
• Connect the Sales, Customer Success, and Marketing departments that support channels
• Translate strategies into concrete actions, ensuring consistency, governance, and operational efficiency
• Serve as the governance focal point for the partner program’s communications calendar, defining topics, audiences, segments, and send times
• Plan and execute end-to-end communication campaigns using marketing automation tools, including copywriting creation and review
• Ensure the publication and updating of launches, campaigns, content, and other updates on partner support platforms, such as the PRM and intranet
• Support the review and enhancement of program processes, including partner-tier sizing and commission value reviews
• Manage projects and collaborate with Marketing, Product, Partner Finance, Sales, and Customer Success, fostering alignment and the swift resolution of conflicts

Requirements

• Hands-on experience with marketing automation tools, such as RD Station Marketing, or with CRMs
• Strong knowledge of Inbound Marketing strategies
• Proficiency in copywriting and the ability to adapt messages for different audiences and objectives
• Ability to organize workflows, timelines, and projects, tracking deliverables and connecting different departments
• Strong communication, influencing, negotiation, and autonomy skills to work effectively in dynamic and ambiguous environments
• Preferred: experience managing channels, partnerships, or ecosystems focused on partners
• Preferred: knowledge of the Software as a Service (SaaS) business model
• Preferred: experience at marketing and advertising agencies
• Preferred: experience managing the customer journey in Customer Success or Customer Experience
• Preferred: knowledge of mapping systems, processes, and user journeys

Core Competencies

Demonstrates expertise in leading communication initiatives and managing projects across Sales, Customer Success, and Marketing departments. Proficient in utilizing marketing automation tools and implementing Inbound Marketing strategies to enhance partner engagement and operational efficiency.

Highest-signal resume keywords

• Marketing Automation Tools
• Inbound Marketing Strategies
• Copywriting Proficiency
• Project Management
• Communication Skills

Hard Skills

• Marketing Automation
• Copywriting
• Project Management
• Process Mapping
• Workflow Organization

Soft Skills

• Communication
• Influencing
• Negotiation
• Autonomy
• Collaboration

Industry Keywords

• Software as a Service
• Customer Journey
• Partnership Management
• Ecosystem Management
• Marketing and Advertising Agencies

Tools & Technologies

• RD Station Marketing
• CRM Systems
• Partner Support Platforms
• PRM