Marketing Specialist (Germany)

Allego; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

Pension plan

30 annual leave days

Hybrid working: 2-3 days in Berlin

Zusammenfassung

Allego is seeking a commercially driven Marketing Specialist for Germany to accelerate local growth, improve station utilization and raise brand visibility. You will collaborate with Sales, Product, CRM and external partners to translate market opportunities into actionable campaigns and partnerships.

You will own the German market voice, drive local campaigns, and help position Allego as a leading EV charging network in Europe while enjoying a hybrid work model with a Berlin office.

Qualifikationen

• 5–8 years of experience in marketing, growth marketing, trade marketing or partnership marketing (B2C, mobility, retail or tech).
• Experience managing regional or country-level marketing programs.
• Data-driven decision-making skills and the ability to translate insights into action.
• Strong project management and stakeholder management skills.
• Experience with campaign development, partnerships and customer engagement initiatives.
• Experience working with CRM, digital marketing and performance reporting.
• Fluency in German and English.
• Willingness to travel regularly within Germany and occasionally to Arnhem headquarters.

Aufgaben

• Grow Allego’s presence in Germany by developing and executing the local marketing plan aligned with growth objectives.
• Drive brand awareness and market visibility through local PR, media partnerships, influencer collaborations, events and regional campaigns.
• Build local partnerships with OEMs, fleet operators, mobility providers, retailers and other partners to drive traffic to charging locations.
• Maximise station performance by monitoring location metrics and identifying utilization improvements.
• Own customer engagement and retention with the Digital Marketing team for local campaigns.
• Ensure Allego charging locations are highly visible across maps and charging platforms.
• Deliver insights on local market developments, competitor activity, pricing and customer behaviour.

Kenntnisse

Marketing strategy

Partnership marketing

Campaign development

CRM & digital marketing

Data-driven decisions

Stakeholder management

German & English fluency

Travel willingness

Jobbeschreibung

Job Description

Join Allego and power the future of clean mobility

At Allego, we're on a mission to make electric driving effortless across Europe. As one of Europe's leading EV charging networks, we're building the infrastructure that enables millions of drivers to switch to zero-emission mobility with confidence.

Germany is one of the most important and fastest-growing EV markets in Europe. That's why we're looking for a commercially driven and entrepreneurial Marketing Specialist in Germany who will help grow Allego's presence, increase charging sessions, strengthen our brand, and create local partnerships that accelerate EV adoption.

This is an opportunity to make a real impact in one of our key strategic markets while helping shape the future of sustainable mobility.

About The Role

As Regional Marketing Specialist, you'll be responsible for driving local marketing performance across the full customer journey: from creating awareness and attracting new drivers to increasing charging sessions and building customer loyalty.

You'll act as the voice of the German market within the organization, translating local opportunities into actionable marketing initiatives. Working closely with Sales, Operations, Product, CRM, Digital Marketing and external partners, you'll ensure Allego continues to grow its market position in Germany.

This role combines strategic thinking, commercial acumen and hands-on execution. You'll have the freedom to identify opportunities, test new ideas and directly influence business results. We're looking for someone who enjoys ownership, thrives in a fast-moving environment, and is excited to build and grow a market.

It will be your goal to increase the amount of charging sessions and station utilisation, improve brand awareness and visibility, build strategic partnerships, build local campaigns, increase findability of our stations and gather market intelligence and pricing insights.

What You’ll Be Doing

• Grow Allego’s presence in Germany Develop and execute the local marketing plan for Germany, aligned with Allego's commercial objectives and growth ambitions.
• Drive brand awareness and market visibility Increase Allego's visibility through local PR, media partnerships, influencer collaborations, events and regional campaigns.
• Build local partnerships Develop and support partnerships with OEMs, fleet operators, mobility providers, retailers and other strategic partners that can help drive traffic to Allego charging locations and increase customer acquisition.
• Maximise station performance Monitor charging location performance (together with internal stakeholders) and identify opportunities to improve utilisation of our charging stations.
• Own customer engagement and retention Work closely with our Digital Marketing team to develop local campaigns.
• Put Allego on the map Ensure Allego charging locations are highly visible and accurately represented across Google Maps, Apple Maps, ChargeMap and other navigation and charging platforms.
• Monitor market perfomance Deliver insights about local market developments, competitor activity, pricing and customer behaviour (through regular customer survey).

Job Requirements

Who we’re looking for

You're a commercially minded marketer who enjoys working in a fast-moving environment and taking ownership of results. You combine analytical thinking with creativity and are comfortable working both strategically and operationally.

Ideally, you bring:

• 5–8 years of experience in marketing, growth marketing, trade marketing or partnership marketing (B2C, mobility, retail or tech)
• Experience managing regional or country-level marketing programs
• Data-driven decision-making skills and the ability to translate insights into action
• Strong project management and stakeholder management skills
• Experience with campaign development, partnerships and customer engagement initiatives
• Experience working with CRM, digital marketing and performance reporting
• Fluency in German and English
• Willingness to travel regularly within Germany and occasionally to our Arnhem headquarters

What's in it for you?

• A role with real impact in one of Europe's leading EV charging companies
• Ownership of one of Allego's most strategic markets
• The opportunity to shape local growth strategies and influence business performance
• A dynamic international environment with ambitious colleagues
• Plenty of room for initiative, personal development and professional growth
• A salary range of 60k – 80k
• Being enrolled in the pension plan
• 30 annual leave days
• Hybrid working: at least 2-3 days per week in our office in Berlin.

Ready to help drive the electric future?

If you're excited about building brands, creating partnerships and accelerating the transition to sustainable mobility in Germany, we'd love to hear from you.