Marketing Manager (Freelance)

The Storytelling Company (TSC); Berlin; Hybrid; EUR 34,440 - 55,104; Part time

Benefits offered by this job

Flexible scheduling

Creative freedom

Long-term freelance project

Job summary

A creative consulting group in Berlin is seeking a freelance Marketing Manager to oversee the marketing strategy for BMW Motorrad Welt Berlin. This role involves approximately 20 hours per week with flexible scheduling and 1-2 days on-site. The successful candidate will develop marketing and communication strategies, manage event planning, and create compelling content across digital platforms. Proficiency in German is essential, with strong English being a plus. Join this innovative project until the end of 2027 to contribute to a vibrant cultural space.

Qualifications

• Available to work on-site 1–2 days per week.
• Experience in marketing, communications or creative production for events or community-driven projects.
• Organized, reliable and able to work independently.

Responsibilities

• Develop the annual marketing and communications plan.
• Support the event strategy together with the Event Manager.
• Plan and oversee photo & video productions.

Skills

Fluent German

Strong English

Experience in marketing

Content creation

Social media management

Organizational skills

Job description

About The Project

BMW Motorrad Welt Berlin is more than a showroom – it’s where brand, community and motorcycle culture come together under one roof in Berlin‑Spandau. Showroom, shop, bistro, events: a living hub for the motorcycle community in Berlin.

Your mission

We’re looking for a Berlin‑based freelance Marketing Manager to help shape, activate and grow this space – both on‑site and digitally. The role is designed around approximately 20 hours per week, with 1–2 days on‑site in Spandau and flexible hours for the rest. The project runs until December 2027. You’ll work closely with BMW Motorrad and project stakeholders, while independently driving the marketing, communication and event strategy that brings people through the door.

What You’ll Do

Strategy & Planning

• Develop the annual marketing and communications plan
• Define themes, content directions, target audiences and KPIs
• Translate BMW Motorrad values into locally relevant experiences

Events & Programming (together with Event Manager)

• Support the event strategy and help shape formats – from workshops and screenings to community rides and theme days
• Ensure events connect with Berlin’s communities and cultural landscape
• Coordinate event communication: ticketing, newsletters, web updates

Content & Digital

• Plan and oversee photo & video productions with external creatives
• Shape content for Instagram, website, newsletters and on‑site screens
• Write clear, engaging texts and identify storylines that resonate.

Budget & Production

• Plan and manage the project’s marketing budget
• Coordinate creative production workflows and external partners
• Develop merchandise and giveaway concepts tied to events and community moments

On‑Site & Stakeholders

• Contribute ideas that elevate the on‑site atmosphere across showroom, shop and bistro
• Maintain alignment with BMW Motorrad and location teams
• Identify and propose meaningful partnerships and collaborations

Your profile

• Berlin‑based – available to work on‑site 1–2 days per week
• Fluent German (non‑negotiable); strong English a plus
• Experience in marketing, communications or creative production – ideally for events, cultural spaces or community‑driven projects
• Comfortable with content creation, social media and online marketing
• Good at managing productions and working with external creatives
• Organised, reliable and able to work independently
• Strong editorial and visual sensibility
• Bonus: experience with partnerships, community programmes or merchandise

How to Apply

Please send:

• CV
• Work samples (campaigns, event comms, content, concepts, texts)
• A short note on your freelance experience and availability

Why us?

• A long‑term freelance project until end of 2027
• ~20 hours/week with flexible scheduling and a hybrid setup
• Real ownership and creative freedom over your project areas
• A chance to shape and grow a unique cultural space in Berlin
• Close collaboration with BMW Motorrad and a multidisciplinary team
• A role that blends events, culture, community and digital marketing

About Us

Since April 2025, flora & faunavisions GmbH, Purple Digital Storytelling, planworx GmbH and ProSystems International B.V. have been united as The Storytelling Company. We combine strategy, design, and technology to create interactive events, immersive experience centers, stage productions, and revolutionary learning environments for international clients and target groups. We build strong partnerships with our clients to bring their vision to life, crafting each story with care and a deep awareness of its impact on people, brands, and the world around us. From the first idea to the last farewell note, from initial pixels to sustainable experiences.

Now, tell us, what’s your story?