Marketing Manager - AI Solutions

ML6; München; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Deutschlandticket

Urban Sports

JobRad

Job summary

ML6 Sierra Wireless, Inc. is seeking a DACH Marketing Lead to own the Germany, Austria, and Switzerland market strategy. You will craft ABM programs with BD and Alliances, run events in Munich and Berlin, and build a German-language content engine.

You will also manage the German website, social channels, and CRM hygiene, shaping ML6’s brand in a new market. You will work cross-functionally with the GTM team, engineers, and partners, translating growth goals into concrete plans, budgets, and

Qualifications

• Degree in Marketing, Business, or related field.
• 3+ years in B2B marketing, tech or SaaS with long sales cycles.
• Proven events and campaigns that generated meetings and pipeline.
• Native German and fluent English.
• Hands-on HubSpot and digital marketing tools experience.

Responsibilities

• Own the DACH marketing plan with budget, channels, timing for 2027 goals.
• Build ABM campaigns for priority accounts with BD and Alliances teams.
• Plan and run events in Munich and Berlin to generate leads and aid hiring.
• Drive partner marketing with Alliances to build pipeline.
• Localize English content for German readers and plan SEO/AEO.
• Own the German website, blog, and social channels to grow traffic and conversions.
• Maintain HubSpot data quality and segmentation for GDPR compliance.
• Set up reporting linking campaigns to meetings, pipeline and cost.
• Collaborate with Benelux team to share best practices.

Skills

B2B marketing

German language

English language

Strategic planning

Education

Degree in Marketing, Business, or related field

Tools

HubSpot

LinkedIn

Google Analytics

Search Console

Google Ads

LinkedIn Ads

Job description

Your challenge

ML6 is expanding into the DACH market, and we’re looking for someone to become the voice of ML6 in Germany, Austria, and Switzerland. You’ll own the DACH marketing plan from the ground up: turning our growth ambitions into a concrete strategy for focus accounts and industries, with the budget, channel mix and timing to put ML6 on the map.

You’ll be fully integrated into our core marketing team while working closely with Business Development, our DACH GTM lead and Alliance partners to both leverage what already exists as well as building what doesn’t yet. If you’re data-driven, creative, and want real room to shape how a company shows up in a brand-new market, this is your chance.

Your impact

• Own the DACH marketing plan. Turn our 2027 goals into a plan for focus accounts and industries, with budget, channel mix and timing to put ML6 on the map in DACH.

• Build ABM campaigns. Build targeted account-based marketing (ABM) programmes for our priority accounts with Business Development and Alliance managers. Plan and roll out strategies listed below per account and track engagement and meetings booked for each.

• Run events that build pipeline. Plan and deliver events in Munich and Berlin (executive dinners, trade shows, hackathons and meetups) that generate new leads but also support engineering hiring. Choose the industry conferences where our buyers are and coordinate speaking engagements.

• Drive partner marketing. Create joint marketing plans and secure MDFs with our primary partners together with our Alliances team to build pipeline on targeted accounts.

• Own German-language content. Localize English blog and Benelux content for German readers. Create new pieces from scratch with the challenges and needs of the DACH market in mind, using the help of our German-speaking engineers (articles, talks, customer cases, PR). Plan everything for SEO, GEO and AEO, so that we show up in search engines and AI search answers.

• Run our German website and social channels. Own the German website: localized landing pages, the German blog, and the growth of its traffic and conversions over time. Publish on LinkedIn and other social channels where our target audience is active, and keep the flow of posts steady around events and cases.

• Keep HubSpot clean and usable. Own the quality of our CRM and Marketing Hub data for DACH. Keep contacts and companies deduplicated, segmented by industry, account tier and engagement, and GDPR-compliant, so Business Development and Marketing can run campaigns and ABM from the same reliable data.

• Track what marketing delivers. Set up reporting in HubSpot that links every campaign and event to meetings booked, pipeline created and cost. Report results to the Head of Marketing and the DACH commercial team and use the numbers to decide what to scale and what to stop.

• Bridge to Belgium and The Netherlands. Work in collaboration with our Benelux marketing team to build marketing best practices, share learnings, and leverage what already exists.

Why you?

• A degree in Marketing, Business, or a related field

• 3+ years in B2B marketing, ideally in tech, IT services, consulting or SaaS with long sales cycles (6 to 18 months)

• A track record of events and campaigns that resulted in meetings and pipeline

• Native-level German and strong English; you write copy that lands with IT leaders and business teams

• A good feel for how German companies buy (trust, references, etc.)

• Hands‑on experience with HubSpot (or a comparable CRM and marketing automation tool), LinkedIn, Google Analytics and Search Console, Google Ads/LinkedIn Ads

• Curiosity about technology to understand what our engineers build and create your own if needed

• You work independently, prioritize on a tight budget and enjoy building things that don't exist yet

Nice to have: experience in energy and utilities, retail and consumer goods, or financial services; a network in the Munich tech scene; experience with partner marketing (Google Cloud, AWS, Azure).

Why ML6?

Less talking, more doing. Join us and push the boundaries of AI.

• Impactful work: Join a team dedicated to delivering real-world value and positive change through technology

• Growth & learning: We invest in your development with opportunities to work on diverse, challenging projects and dedicated learning tracks and opportunities

• A culture of trust: Thrive in an inclusive environment built on trust and transparent communication, where every voice is heard and valued

• Rewarding you: We offer an attractive salary package and an optimized benefits program (Deutschlandticket, Urban Sports membership, JobRad) that reflects your expertise and impact. You can view our rewarding philosophy and offerings here.