Marketing Manager

Ark Software GmbH; Berlin; On-site; EUR 60,000 - 85,000; Full time

Benefits offered by this job

EMS Wellpass / Urban Sports Club

Bike Leasing

Berlin & Munich offices

Team events & culture

Exclusive perks & benefits

Job summary

Ark Software GmbH is seeking a hands-on B2B Marketing professional to own messaging, branding and end-to-end campaigns. You will build and measure programs from webinars to LinkedIn and Google ads, own the newsletter, and support events while collaborating across sales and product.

You’ll need a strong German/English skillset (C1) and a track record of delivering impact in a startup or scale‑up. Berlin based with offices in Munich; home office in Berlin is welcome.

Qualifications

• 3–5 years of hands-on B2B marketing experience, preferably in a startup, scale-up or entrepreneurial environment.
• Able to write newsletters, brief landing pages, set up ad accounts and stand at a booth.
• Strong analytical mindset to evaluate channel performance and pipeline impact.
• Creative with strong messaging to land with a German public sector audience.
• Excellent German and English (C1); French/Italian/Spanish is a plus.

Responsibilities

• Own messaging and branding; explain what Ark does and why it matters to the target persona.
• Run campaigns end to end: scope, ship, measure and prune underperforming efforts.
• Open new segments; craft positioning to grow beyond current customers.
• Measure funnel performance and feed insights back to sales and product.

Skills

Marketing experience

Full-stack execution

Analytical rigour

Creativity and messaging

German and English (C1)

Tools

Google Ads

LinkedIn Ads

Newsletter setup

Landing pages

Job description

What you will work on

Ark builds AI platforms for public administrations. We have entered the marked with our most known tool, a platform for local climate action, about 1 year ago, now working with > 60 cities, counties and states - from Schleswig-Holstein and Berlin to small rural municipalities. We have won the German Startup Award 2026, raised 2.4mn in pre seed and grant money and approach 1mn in annual revenues.

Tasks About the role

We are currently mainly focussing on outbound leads - but see so many inbound opportunities. From webinars with >100 participants, to clients recommending our tool to an invite to advise the chancellor on AI. Since there are no marketing experts in the team, we are not yet capturing these opportunities. And this is why we are looking for a new colleague

As always in early stage startups, your role will include adjacent tasks, e.g., PR, social media or branding. You will completely own marketing and work on strategic questions as well as operative initiatives. You will conduct events, own google and linkedin ads, set up our newsletter, and much more. You will not be expected to be an expert in every channel. You should be strong in the fundamentals, curious enough to learn quickly and able to decide what deserves focus.

You come up with the ideas, launch them fast, measure what works and double down. You report directly to Ruth, our founder and CEO.

Your challenge:

• Own messaging and branding. Decide how we explain what we do and why our target persona should care, and keep that story consistent everywhere.
• Run campaigns end to end. Scope them, ship them, measure and stop the ones that do not deliver.
• Open new segments. Build the positioning that lets us grow beyond our current customer base.
• Measure the funnel. Know where leads come from, what converts, and feed that back to sales and product.

Requirements What you bring along

Your profile:

We are looking for a marketer who is comfortable starting from a blank page:

• Marketing experience: around 3-5 years of hands-on B2B marketing experience, ideally in a startup, scale-up or similarly entrepreneurial environment. We care more about what you have built and learned than the exact number of years.
• Full-stack execution: You are equally happy writing a newsletter, briefing a landing page, setting up an ad account and standing at a booth.
• Analytical rigour: You know how to evaluate the success of your channels and can tell us the difference between a channel that generates noise and one that generates pipeline.
• Creativity and messaging instinct: You can generate the material and messages we need for the different channels. The material has to land with our German public sector audience.
• Language: Excellent German and English (C1). Fluent French, Italian or Spanish is a plus.

Benefits What you can expect from us

Competitive Compensation Package

We value your skills and expertise - enjoy a salary that reflects your impact.

Ownership & Growth from Day One

Take on responsibility from the start, tackle exciting challenges, and accelerate your career with a steep learning curve.

Offices in both German Startup cities

Offices in both, Berlin and Munich. Your home office is Berlin, but you are welcome to work fro the Munich office anytime.

Team Events & Culture

Join a vibrant team with fun social events, and a culture of open feedback and continuous learning.

Exclusive Perks & Benefits

Stay active with an EGYM Wellpass / Urban Sports Club membership, plus enjoy discounts on top sustainability brands and Bike Leasing.

Admin:

• Time commitment: Full-time
• Start date: ASAP
• Location: Berlin

We have a few things that matter to us, but we are not looking for a perfect checklist candidate. If you have built things, learned quickly and can show your impact, we would love to hear from you, even if your background does not match every point.

Your team lead will be

• Ruth (Founder and CEO)