Marketing Manager

Buelow Palais; Dresden; Hybrid; EUR 55,000 - 70,000; Full time

Benefits offered by this job

Discounted stays at hotels within our|

Team events and networking

Job summary

Buelow Palais in Dresden seeks a Marketing Manager to elevate branding and digital presence for the Bülow Palais and Bülow Residenz. You will craft content, manage campaigns and collaborate with the Director of Sales & Marketing to position the hotels in local, national and international markets.

Role emphasizes branded storytelling, social media, PR and partnerships within the luxury hospitality space. Strong German and English skills required, with willingness to travel for events and

Qualifications

• 3+ years of professional experience in marketing/communications, ideally in upscale or luxury hospitality.
• Bachelor’s degree in marketing, communications, hospitality, tourism, or related field.
• Experience with digital marketing, branding, content creation, and campaign management.
• PR and international marketing experience is a plus.
• Strong understanding of digital marketing channels and analytics tools.
• Familiarity with CMS, GA, GA4, email marketing, and Adobe CC is a plus.
• Creativity, storytelling, and high-quality communication are essential.
• Independent, organized, proactive work style; able to manage multiple projects.

Responsibilities

• Develop and implement marketing activities for the hotels and restaurants.
• Ensure a consistent, high-quality brand image and expand digital visibility.
• Build relationships with media, partners and explore opportunities with luxury brands and institutions.
• Collaborate with Sales & Marketing Director, Sales Manager and operations teams.
• Plan and execute campaigns for local, national and international audiences.
• Coordinate content creation, photography, video, and storytelling for Dresden and destinations.
• Analyze KPIs, campaign performance and ROI; propose optimizations.
• Contribute to annual Sales & Marketing Plan and marketing strategy.
• Support commercial activities and customer relations as needed.

Skills

Brand management

Digital marketing

Content creation

PR

Analytics

German & English

Education

Bachelor's degree in Marketing/Communications or related field

Tools

CMS

Google Analytics

Google Ads

Adobe Creative Cloud

Job description

Excellence in the hospitality industry—driven by strong brands and unique stories.

Who we are

Our hotels combine elegance, personalized service, and a sophisticated guest experience that sets us apart in the luxury segment. As part of a growing boutique hotel group with a proven track record, we operate 5-star and upscale 4-star properties in Amsterdam and Dresden. Our focus is on a corporate culture that combines quality, innovation, and entrepreneurial thinking—values we embody in our growing portfolio.

We are constantly refining our product to meet the evolving expectations of our discerning guests. Planned initiatives, including a thoughtful redesign of the ground floor of the palace and the introduction of a new restaurant concept, offer a unique opportunity to actively contribute to the ongoing development of our hotels.

Our goal is to create unforgettable experiences and build long-term relationships with guests, partners, and stakeholders.

The position

Do you have a knack for brands, relevant content, and the right communication channels? Do you combine creativity with a solid understanding of digital performance and know how to position a luxury hotel in a way that’s both visible and relevant?

We are looking for a Marketing Manager for the Bülow Palais and the Bülow Residenz in Dresden who will further develop the positioning and visibility of our hotels and restaurants and share our stories with the right target audiences through the right channels.

With a clear focus on branding, digital marketing, content, social media, and PR, you will work alongside our Director of Sales & Marketing to develop and implement our marketing activities for local, national, and international markets.

Your role:

As Marketing Manager, you will be responsible for developing and implementing our marketing activities for the Bülow Palais, the Bülow Residenz , and the associated restaurants.

You will ensure a consistent, high-quality brand image, develop relevant content and campaigns, and strengthen our digital visibility. At the same time, you will build meaningful relationships with the media and partners and identify new opportunities to effectively position our hotels and restaurants.

In this role, you will work closely with the Director of Sales & Marketing, the Sales Manager, and the operations departments of both hotels.

Your responsibilities:

• Further developing and safeguarding the positioning and brand identity of our hotels and restaurants
• Development and implementation of marketing campaigns for local, national, and international target audiences
• Managing and optimizing our digital marketing activities, including SEO, SEA, email marketing, paid social, and new developments in AI search
• Maintenance and further development of hotel and restaurant websites as well as relevant online platforms
• Development and coordination of content for websites, social media, newsletters, and other communication channels
• Managing social media channels and analyzing reach, engagement, and performance
• Coordination of photography, video, and other content, as well as the development of storytelling centered on our hotels, restaurants, dining experiences, and Dresden as a destination
• Coordinating PR activities and establishing and maintaining relevant media contacts
• Handling press inquiries, press visits, and collaborations with content creators and influencers
• Developing relevant partnerships with luxury and lifestyle brands, cultural institutions, tourism organizations, and other suitable partners
• Analysis of marketing KPIs, campaign performance, and ROI, as well as the identification of specific optimization measures
• Contribute to the annual Sales & Marketing Plan and to the further development of our marketing strategy
• Assist the Director of Sales & Marketing with commercial activities and customer relations as needed

What you bring with you:

• At least 3 years of relevant professional experience in marketing and/or communications, ideally in the upscale or luxury hotel industry, the hospitality sector, the travel industry, or the luxury/lifestyle sector
• A bachelor's degree in marketing, communications, hospitality management, tourism, or a related field
• Experience in digital marketing, branding, content creation, and campaign management
• Experience in PR and international marketing is a plus
• A strong understanding of digital marketing channels and relevant analytics and reporting tools
• Experience with CMS systems, Google Analytics, Google Ads, email marketing, and Adobe Creative Cloud or similar programs is a plus
• Creativity and a keen sense for brands, storytelling, and high-quality communication
• An independent, organized, and proactive work style, as well as the ability to manage multiple projects simultaneously
• Very good written and spoken German and English skills
• Willingness to participate in relevant events, PR activities, and international marketing activities as needed

Why you should come to us:

You'll take on a versatile marketing role with plenty of room for your own ideas and the opportunity to actively help shape the positioning of two unique properties.

You'll work in a close-knit environment with quick decision-making processes, while also being part of an international boutique hotel group with properties in Dresden and Amsterdam.

In addition, we offer:

• Competitive salary package and benefits
• Discounted stays at hotels within our hotel group
• Team events and networking opportunities
• Plenty of room for initiative, creativity, and personal growth