German Speaking Founding Marketer - B2B SaaS

Ignite; Berlin; Hybrid; EUR 70,000 - 85,000; Full time

Benefits offered by this job

30 days vacation

Hybrid/Remote with HQ visits

Direct impact with founders

Job summary

Ignite, a bootstrapped B2B SaaS company based in Germany, seeks a German-speaking founding marketer to build our customer acquisition engine from the ground up. You will own GTM strategy, funnel design, and brand equity, working closely with the founding team, product designers, and content managers to scale growth.

You will manage Meta Ads, implement HubSpot automation, and drive growth across the DACH region, with hybrid/remote work and occasional HQ visits.

Qualifications

• 3+ years in B2B SaaS marketing in high-growth setups.
• Proven hands-on execution scaling Meta Ads campaigns.
• Extensive HubSpot workflows, lead scoring, and CRM integration.

Responsibilities

• Develop go-to-market strategy, funnel architecture, and brand equity.
• Own paid channels with a focus on Meta Ads for campaigns.
• Optimize the customer journey from click to trial to monetization.
• Configure HubSpot as core marketing infrastructure with reporting dashboards.
• Identify and scale secondary growth drivers like LinkedIn, webinars, and partnerships.
• Coordinate with Product and Customer Success for case studies and launches.
• Maintain attribution models and analytics for ROI decisions.
• Plan future hiring and external partner ecosystems.

Skills

B2B SaaS marketing

Meta Ads management

HubSpot automation

Funnel optimization

PLG understanding

German language

English proficiency

Tools

HubSpot

Meta Ads

LinkedIn

Job description

Location & Workplace: Germany (Hybrid or Fully Remote with 3-4 annual HQ visits)

Language Requirements: Fluent German (C2) and Professional English (C1)

Compensation: €70,000 - €85,000 gross annual salary + Individual Performance Bonus

Job Title: German-Speaking Founding Marketer (B2B SaaS)

Experience Level: Minimum 3+ years in B2B SaaS marketing

Employment Type: Full-Time

About the Company

We are a profitable, bootstrapped B2B SaaS enterprise based in Kempten, nestled in the scenic Allgäu region. Emerging directly from our roots as a digital agency, we built proprietary software because market options failed to satisfy our operational needs. Currently, around 700 German-speaking agencies depend on our platform daily. Our product development philosophy centers on pragmatism, user-centric design, and lean architecture. We maintain an agile team culture characterized by short communication lines, high individual ownership, and a collaborative environment where your contributions directly shape our continued success.

The Role & Mission

As our very first dedicated marketer, you will operate as a strategic generalist tasked with constructing our customer acquisition engine from the ground up. Working in close alignment with the founding team, product designers, and content managers, you will assume full accountability for our go-to-market strategy, funnel architecture, and brand equity. You are expected to be an operational doer who rigorously tests hypotheses, scales paid channels, implements robust HubSpot automation, and accelerates our growth trajectory while establishing our commercial presence in the DACH market.

Key Responsibilities

• Strategy & Positioning: Establish comprehensive marketing blueprints, allocate channel budgets, define KPIs, and sharpen messaging for varied agency demographics and buyer personas.
• Performance Marketing: Exercise complete ownership over paid channels, centering primarily on Meta Ads to drive campaign creativity, structure, testing, and optimization.
• Funnel & Conversion Optimization: Fine-tune the entire customer journey from initial click to trial onboarding and monetized conversion with precision.
• Marketing Automation (HubSpot): Configure HubSpot as our core marketing infrastructure, managing lead nurturing sequences, scoring models, and comprehensive reporting dashboards.
• Channel Expansion: Identify and scale secondary growth drivers such as LinkedIn campaigns, targeted webinars, and strategic partner programs.
• Cross-Functional Collaboration: Coordinate with Product and Customer Success teams to effectively merchandise case studies, feature updates, and product launches.
• Tracking & Attribution: Maintain pristine attribution models and analytics tracking for accurate ROI evaluation and data-driven decision making.
• Team & Agency Building: Anticipate scaling requirements by defining future hiring needs and evaluating external partner ecosystems.

What We Are Looking For

Must-Have Qualifications:

• Experience: At least 3 years specializing in B2B SaaS marketing within fast-paced, high-growth environments.
• Performance Expertise: Proven hands-on execution managing and scaling Meta Ads campaigns.
• Automation Mastery: Extensive technical proficiency in HubSpot workflows, lead scoring, and CRM integration.
• Funnel Acumen: Comprehensive grasp of product-led growth (PLG) and trial-based conversion models.
• Mindset: A strategic yet execution-focused mindset requiring minimal supervision, paired with high ownership, initiative, and strong emotional intelligence.
• Data-Driven: Analytical rigor in tracking, testing hypotheses, and performance scaling.
• Language Skills: Fluent German (C2 level) for nuanced copywriting, paired with professional English (C1 level) for internal operations.

Nice-to-Have Qualifications:

• Background within agency operations, marketing services, or recruitment sectors.
• Practical knowledge of LinkedIn advertising, organic social, or community marketing frameworks.
• Experience coordinating external vendors, creative agencies, or growing marketing teams.

What We Offer

• High Creative Freedom: Unprecedented autonomy to build marketing strategies, frameworks, and processes entirely from scratch.
• Direct Impact: Direct daily engagement with founders ensuring immediate visibility of your work and strategic input.
• Attractive Compensation: €70,000 - €85,000 gross annual base salary + Individual performance bonus.
• Paid Leave: 30 days of paid vacation per year.
• Flexible Working Model: Full remote flexibility paired with 3-4 annual team gatherings at our Kempten headquarters in the Allgäu region.
• Maximum Growth Curve: Immense professional scope backed by continuous learning resources, team events, and a fast-paced corporate culture.