Marketing Lead Oncology (m/w/d)

Boehringer Ingelheim Pharma GmbH & Co. KG; Ingelheim am Rhein; On-site; EUR 90,000 - 130,000; Full time

Job summary

Boehringer Ingelheim Pharma GmbH & Co. KG in Germany is seeking a Marketing Lead in the Global Brand Team to shape and drive the global oncology marketing strategy.

You will ensure successful launch preparation, sustainable brand growth, and integration of marketing into the Integrated Asset Plan (IAP). You will collaborate across functions and geographies to align priorities, support launches, and optimize omnichannel engagement to provide meaningful patient value while leading a

Qualifications

• Graduate degree in Business, Economics, Health Economics, Medicine, Pharmacy, Finance, Natural Sciences, or related discipline.
• Master degree or MBA preferred.
• Experience in Oncology Marketing at Global/OPU or Regional level.
• Long-term experience in marketing within human pharma with leadership.
• Experience in customer experience management and/or digital marketing.
• Familiarity with marketing technology and marketing automation.
• Leadership experience in developing and leading global marketing teams.

Responsibilities

• Lead the development and execution of the IAP and align with global brand strategy.
• Define brand positioning, value propositions, messaging, and lifecycle strategies.
• Review market performance, research, and insights to find growth opportunities.
• Collaborate with focus countries to co-create global strategies and support launches.
• Champion omnichannel engagement and digital marketing metrics.
• Oversee lifecycle and indication planning for long-term value realization.
• Develop a high-performing marketing team with a collaborative culture.

Skills

Oncology marketing

Global marketing

Leadership

Digital marketing

Customer experience

Marketing automation

Brand strategy

Education

Graduate degree in Business/Economics/Health Economics/Medicine/Pharmacy

MBA or equivalent

Tools

Marketing automation

Job description

OUR COMPANY

At Boehringer Ingelheim we develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company, we focus on long-term performance. We believe that, if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve; after all, we started with just 28 people. Now, we are powered by 50,000 employees globally who nurture a diverse, collaborative and inclusive culture.

The Position

Join our talented and dedicated Oncology Commercial team at Boehringer Ingelheim, where we are redefining oncological healthcare to enable people to thrive. As Marketing Lead within the Global Brand Team, you will shape and drive the global marketing strategy, ensuring successful launch preparation, sustainable brand growth, and seamless integration of marketing into the Integrated Asset Plan (IAP). You will collaborate across functions and geographies to create customer-centric strategies, align global and focus country priorities, and support long-term brand value realization. Be a part of our mission to deliver innovative solutions to improve the lives of patients with serious oncological illness.

Tasks & responsibilities

• In this role, you will lead the development and execution of the IAP, ensuring integration of customer insights, competitive intelligence, and multichannel engagement strategies into the global brand strategy.
• As part of the Global Brand Team, you will define brand positioning, value propositions, messaging, and lifecycle strategies aligned with commercial objectives and therapeutic area priorities.
• By ensuring continuous review of market performance, market research, and customer insights, you will identify growth opportunities, unmet needs, and strategic priorities.
• Within your area of responsibility, you will collaborate with focus countries to co-create globally applicable strategies and support launch readiness.
• With a focus on omnichannel engagement, you will champion digital marketing metrics and customer experience approaches that create meaningful customer value.
• When executing lifecycle and indication planning activities, you will optimize launch sequencing and long-term value realization for the brand and portfolio.
• Additionally, you will lead and develop a high-performing marketing team while fostering trust, collaboration, psychological safety, accountability, and results orientation.

Requirements

• Graduate degree in Business, Economics, Health Economics, Medicine, Pharmacy, Finance, Natural Sciences, or a related discipline.
• Master degree or equivalent; MBA preferred.
• Experience in Oncology Marketing on Global and OPU or Regional level is a must, US Marketing experience is a plus
• Long term experience in marketing within human pharma and proven experience in marketing leadership positions.
• Several years of experience in customer experience management and/or digital marketing.
• Familiarity with marketing technology, particularly marketing automation systems.
• Leadership experience in developing and leading global marketing teams.
• OPU and/or regional marketing experience.
• Demonstrated expertise in global marketing strategy, brand development, customer-centric messaging, competitive intelligence, and commercialization.

As part of our commitment to transparency and fairness, salary information will be shared during the recruitment process. We also offer a comprehensive benefits and wellbeing package.

Applications from persons with severe disabilities are warmly welcomed. In cases of equal qualifications, such applicants will be given preferential consideration in the selection process.

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

The job posting is online until November 16th, 2026.