Marketing Lead Oncology

Boehringer Ingelheim GmbH; Ingelheim am Rhein; On-site; EUR 110,000 - 150,000; Full time

Job summary

Boehringer Ingelheim GmbH in Germany seeks a Marketing Lead for Oncology within the Global Brand Team to shape and drive the global marketing strategy, ensure launch readiness, and realize long-term brand value across geographies. You will lead a high-performing team, collaborating with focus countries and leveraging multichannel approaches to deliver customer-centric strategies.

The role emphasizes integration with the Integrated Asset Plan (IAP), lifecycle management, and strong emphasis on

Qualifications

• Master degree or equivalent; MBA preferred.
• Experience in Oncology Marketing on Global and OPU/Regional level is a must; US Marketing experience is a plus.
• Long term experience in marketing within human pharma and proven leadership.
• Several years in customer experience management and/or digital marketing.
• Familiarity with marketing technology, especially marketing automation systems.
• Leadership in developing and leading global marketing teams.
• OPU or regional marketing experience.
• Demonstrated expertise in global marketing strategy, brand development, messaging, intelligence, and commercialization.

Responsibilities

• Lead development and execution of the IAP with insights, CI, and multichannel engagement.
• Define brand positioning, value propositions, messaging, and lifecycle strategies.
• Review market performance, research, and insights to identify growth and priorities.
• Collaborate with focus countries to co-create globally applicable strategies and support launches.
• Champion omnichannel engagement and customer experience metrics.
• Guide lifecycle and indication planning for long-term value realization.
• Develop and mentor a high-performing marketing team with trust and accountability.

Skills

Global brand strategy

Omnichannel marketing

Digital marketing

Customer insights

Leadership

Lifecycle management

Cross-functional collaboration

Launch readiness

Strategic thinking

Education

Master's degree or equivalent

MBA preferred

Tools

Marketing automation platforms

CRM software

Job description

Join our talented and dedicated Oncology Commercial team at Boehringer Ingelheim, where we are redefining oncological healthcare to enable people to thrive. As Marketing Lead within the Global Brand Team, you will shape and drive the global marketing strategy, ensuring successful launch preparation, sustainable brand growth, and seamless integration of marketing into the Integrated Asset Plan (IAP). You will collaborate across functions and geographies to create customer-centric strategies, align global and focus country priorities, and support long-term brand value realization.
Be a part of our mission to deliver innovative solutions to improve the lives of patients with serious oncological illness.

Tasks & responsibilities

• In this role, you will lead the development and execution of the IAP, ensuring integration of customer insights, competitive intelligence, and multichannel engagement strategies into the global brand strategy.
• As part of the Global Brand Team, you will define brand positioning, value propositions, messaging, and lifecycle strategies aligned with commercial objectives and therapeutic area priorities.
• By ensuring continuous review of market performance, market research, and customer insights, you will identify growth opportunities, unmet needs, and strategic priorities.
• Within your area of responsibility, you will collaborate with focus countries to co-create globally applicable strategies and support launch readiness.
• With a focus on omnichannel engagement, you will champion digital marketing metrics and customer experience approaches that create meaningful customer value.
• When executing lifecycle and indication planning activities, you will optimize launch sequencing and long-term value realization for the brand and portfolio.
• Additionally, you will lead and develop a high-performing marketing team while fostering trust, collaboration, psychological safety, accountability, and results orientation.

Requirements

• Master degree or equivalent; MBA preferred.
• Experience in Oncology Marketing on Global and OPU or Regional level is a must, US Marketing experience is a plus
• Long term experience in marketing within human pharma and proven experience in marketing leadership positions.
• Several years of experience in customer experience management and/or digital marketing.
• Familiarity with marketing technology, particularly marketing automation systems.
• Leadership experience in developing and leading global marketing teams.
• OPU and/or regional marketing experience.
• Demonstrated expertise in global marketing strategy, brand development, customer-centric messaging, competitive intelligence, and commercialization.

As part of our commitment to transparency and fairness, salary information will be shared during the recruitment process. We also offer a comprehensive benefits and wellbeing package.

Applications from persons with severe disabilities are warmly welcomed. In cases of equal qualifications, such applicants will be given preferential consideration in the selection process.