Marketing Lead B2B (a)

Oviva; Deutschland; Hybrid; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Remote working options

Personal learning budget

Home working allowance

Competitive salary

Zusammenfassung

Oviva Germany is seeking a Marketing Lead (B2B) to drive the German B2B marketing strategy, raise awareness, deepen physician partnerships, and generate qualified leads for growth. You will own the MQL funnel, optimize multi-channel campaigns, and manage the B2B Doctors' Website, collaborating with medical and digital teams to ensure regulatory alignment.

You will craft localized, physician-focused content, optimize paid and organic channels, and build partnerships with healthcare bodies and

Qualifikationen

• 5+ years of B2B marketing, ideally within German healthcare or HealthTech/SaaS.
• Proven track record of building a B2B marketing function or inbound funnel.
• Experience managing a B2B website and multi-channel campaigns (Print, SEA).
• Strong ROI attribution, funnel KPI interpretation, data-driven optimization.
• Excellent business-focused writing for physicians and stakeholders.
• Strong project management across multiple campaigns and stakeholders.
• Native German, fluent English (C1).

Aufgaben

• Lead German B2B marketing roadmap planning and execution.
• Develop activation strategies across the adoption funnel with national milestones.
• Unify physician engagement narrative across channels per brand guidelines.
• Adapt global messaging for local healthcare professionals respecting regulatory alignment.
• Own digital paid/organic channels to generate MQLs (SEA, LinkedIn, publications).
• Manage HCP community and traditional channels; partner with CRM to nurture.
• Own B2B Doctors' Website strategy, performance, SEO, UX and conversions.
• Coordinate with Product/Design or vendors to enhance web assets.
• Create and maintain sales toolkits for BD activities.
• Develop events and partnerships roadmap; manage budget and ROI reviews.
• Monitor healthcare market trends and translate insights into planning.

Kenntnisse

B2B marketing

Lead generation

Website management

Campaign management

Data analysis

Content creation

Project management

German (native)

English (C1)

Tools

Google Analytics

Canva

Figma

Jobbeschreibung

Role overview

The Marketing Lead (B2B) is pivotal in leading the development and execution of Oviva Germany's Oviva’s B2B marketing strategy in Germany This role will directly drive awareness of Oviva's offering, deepen partnerships across the healthcare ecosystem, and generate qualified leads to support commercial growth

You will build an MQL marketing funnel, own and optimize high-impact marketing channels, including Oviva’s Doctors’ Website, national and regional medical conferences, and doctor-facing communication assets. Beyond channel ownership, you will proactively identify new opportunities for strategic collaboration with physicians, institutions, and key industry stakeholders.

Job requirements

Essential

• 5+ years of experience in B2B marketing, HCP marketing or lead generation,, ideally within the German healthcare, international pharmaceutical or HealthTech/SaaS sectors.

• Proven track record of developing a B2B marketing function or inbound funnel

• Proven track record of managing a B2B website and executing multi-channel campaigns (Print, SEA).

• Highly analytical mindset: ROI attribution modelling, funnel KPI interpretation, data-driven channel optimisation.

• Strong writing and editing skills, with an ability to create content that resonates with a business audience/physicians.

• Strong project management: juggling multiple campaigns and stakeholders simultaneously in a fast, pilot-driven environment.

• Native-level German and professional fluency in English (C1).

Desirable

• Strong command of multi-channel HCP marketing: digital channels and traditional channels (print, fax/post, events)

• Experience working with Medical Affairs or Regulatory teams on compliant healthcare communications.

• Hands-on experience in conference organisation, including an eye for design.

• Familiarity with web analytics and design tools (e.g., Google Analytics, Canva, Figma).

Job responsibilities

Doctor Marketing Strategy & Positioning

• Lead the planning and execution of the German B2B marketing roadmap

• Develop segment specific activation strategies across the adoption funnel, ensuring alignment with national commercial milestones and OKRs.

• Be responsible for a unified narrative for Oviva’s physician engagement across all channels, aligning with brand guidelines and commercial priorities.

• Adapt global messaging to resonate with local healthcare professionals, ensuring cultural fit and regulatory alignment.

Multi-channel Inbound Marketing & Lead Generation

• Manage and optimize digital paid and organic channels, including placements in medical publications (e.g., Ärzteblatt, doctor newsletters) and online performance marketing (SEA/LinkedIn) to generate MQLs

• Manage and optimize HCP community and traditional channels

• Partner with the CRM Manager to build automated nurture journeys

Digital Asset Ownership (B2B Website)

• Take full ownership of the strategy, performance, and optimization of Oviva's B2B Doctors' Website incl content strategy, conversion, SEO, and user experience, acting as the primary lead for its growth and performance

• Continuously evaluate and refine the user journey for professional audiences, ensuring the website serves as a high converting entry point for the inbound engine.

• Manage the integration between web assets and CRM systems, ensuring seamless data flow and accurate tracking of the doctor engagement funnel.

• Coordinate with internal Product and Design teams (or external vendors) to implement website enhancements, maintaining Oviva’s high standards for brand excellence and accessibility.

Sales Enablement

• Create and maintain sales toolkits (brochures, decks, case studies, digital kits) tailored for B2B health audiences.

• Conduct regular feedback loops with Sales and Field teams to ensure materials meet evolving BD and outreach needs.

• Co-develop commercial activation campaigns to accelerate deal cycles and support GP network growth.

Strategic Events & Partnerships

• Develop and execute Oviva’s national and regional event roadmap to drive strategic growth and physician engagement.

• Identify, negotiate, and activate partnerships with healthcare bodies, KOLs, and conference platforms that align with commercial goals.

• Manage the event marketing budget to maximize brand impact and lead generation efficiency.

• Conduct post-event performance reviews to extract ROI insights and continuously refine BD engagement tactics.

Innovation & Market Intelligence

• Maintain a deep understanding of the German healthcare landscape (including DiGA and SaaS trends) and competitor activities to ensure Oviva retains its market-leading position.

• Stay ahead of B2B growth trends, healthcare innovations, and physician marketing strategies relevant to Oviva’s mission.

• Translate B2B growth trends, competitor insights and market dynamics into strategic inputs for quarterly planning and BD roadmap development and test them applying test-learn-scale principles.

Job benefits

• The opportunity to drive meaningful, life-changing impact through your work.

• A high-growth environment with strong development opportunities.

• Flexible working options – including remote working.

• Personal learning budget and development plans.

• A home working allowance to create your ideal workspace.

• Competitive salary (shared in the first screening call) and benefits

Having a culture that people want to work in, is very important to us. We do this by keeping our values at the forefront of everything we do:
We put the patient first. We empower our teams. We make it happen
Oviva is passionate about creating an inclusive culture that celebrates diverse voices and perspectives. We are proud to be a Disability Confident Employer and welcome applicants from all backgrounds and identities.