Senior Marketing Technology Engineer

Oviva; Germany (OH); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Annual learning & development budget

Home working allowance

Flexible working hours

Competitive compensation and benefits

Inclusive policies

Job summary

Oviva is seeking a Senior Marketing Technology Engineer to enhance its marketing and product analytics infrastructure. This role requires a strong background in Google Tag Manager and Google Analytics 4 to ensure accurate tracking and data-driven decisions.

With a mission-driven focus, Oviva offers an inclusive culture and high-growth opportunities. Benefits include a flexible remote/hybrid work environment, learning budgets, and competitive compensation.

Qualifications

• Extensive experience with Google Tag Manager, including custom JS and data layers.
• Hands-on experience with advertising pixels and server-side tracking.
• Strong fundamentals in attribution modeling and multi-touch measurement.
• Advocate for data accuracy and GDPR-compliant measurement.

Responsibilities

• Own and maintain Oviva’s tagging and tracking architecture in Google Tag Manager.
• Manage marketing measurement pixels and conversion tracking across paid channels.
• Own the GA4 configuration, including event modeling and audience definitions.
• Build and maintain data pipelines from GA4/GTM into Google BigQuery.
• Lead tracking QA, monitoring implementation health and resolving discrepancies.
• Collaborate with engineering, marketing, and product teams.

Skills

Google Tag Manager

Google Analytics 4

Advertising pixels

SQL

Attribution modeling

Tools

Google BigQuery

Job description

At Oviva, we’re on a mission to make sustainable, personalized, clinically effective care accessible to everyone as we build Europe’s leading AI-powered chronic care platform. Our digital programmes help people manage weight-related illnesses by focusing on what matters most: improving health, building confidence, and enhancing quality of life.

To date, we have supported over one million people across the UK, Switzerland, and Germany. Our mission is powered by a dedicated team operating across four countries, including our hub in Poland. In 2026, we secured €200 million in Series D funding to fuel our next phase of growth, allowing us to scale our AI-enabled platform across Europe. Join us, and be part of the team making a healthier future possible.

The Role

As a Senior Marketing Technology Engineer, you will sit at the intersection of marketing, data, and engineering. You will own and continuously improve the measurement infrastructure that underpins Oviva’s digital marketing and product analytics.

Your primary goal is to ensure that our web analytics and tracking infrastructure is accurate, reliable, and trusted, providing the solid foundation needed for data-driven decision‑making across the organization. You will be the primary owner of Google Tag Manager, GA4, and consent management, ensuring data flows reliably from user behavior through to business insight.

What we are looking for you to bring

• Technical Mastery: Extensive experience with Google Tag Manager (custom JS, data layers) and deep expertise in Google Analytics 4.
• AdTech Knowledge: Hands‑on experience with advertising pixels and server‑side tracking/Conversions API (CAPI).
• Analytical Thinking: Strong fundamentals in attribution modeling and multi‑touch measurement at scale.
• Privacy First: A strong advocate for data accuracy and GDPR‑compliant measurement.

Preferred Traits

• AI Curiosity: You experiment with AI‑powered tools (e.g., Claude, Cursor, GitHub Copilot) to enhance productivity.
• SQL Proficiency: Strong skills in Google BigQuery for data extraction and transformation.
• Scale‑up Experience: Experience building or rebuilding measurement standards in a fast‑paced environment.
• Automation Mindset: A tendency to automate manual tracking and reporting tasks to reduce ad‑hoc data pulls.

Job responsibilities

• Architecture & Governance: Own and maintain Oviva’s tagging and tracking architecture in Google Tag Manager, enforcing standards for UTM naming, event taxonomy, and data layer specifications.
• Measurement Implementation: Manage marketing measurement pixels and conversion tracking across paid channels (Google, Meta, Microsoft, Taboola, etc.), including server‑side solutions.
• Analytics Configuration: Own the GA4 configuration, including event modeling, custom dimensions, audience definitions, and downstream integrations.
• Data Pipelines: Build and maintain data pipelines from GA4/GTM into Google BigQuery to enable advanced analysis and CRM integration.
• Quality Assurance & Trust: Lead tracking QA, proactively monitoring implementation health and resolving discrepancies between data sources (GA4, Salesforce, ad platforms).
• Collaboration: Partner with engineering, marketing, and product teams to build shared ownership of measurement infrastructure and privacy‑compliant tracking.

What we offer

• A mission‑driven environment focused on making a real‑world impact.
• High‑growth opportunities with a clear path to broader strategic leadership.
• A flexible remote/hybrid work culture.
• Annual learning & development budget.
• Home working allowance and flexible working hours.
• Competitive compensation, benefits, and inclusive policies (enhanced leave, etc.).

Having a culture that people want to work in, is very important to us and we're proud to say most of our team members would recommend working for Oviva. We do this by keeping our values at the forefront of everything we do, from patient care to internal culture:

We put the patient first, We measure & improve, We tackle it together

Oviva is passionate about creating an inclusive culture that encourages, supports and celebrates the diverse voices of each of our employees. We are a truly inclusive place to work, where everyone can be themselves and everyone is welcome.