German Speaking Founding Marketer (Remote)

Ignite; Berlin; Hybrid; EUR 70,000 - 85,000; Full time

Job summary

Ignite in Germany is seeking its first dedicated Marketer to build the marketing function from the ground up. You will own go-to-market strategy, conversion funnels, and brand positioning, collaborating closely with founders and a product designer.

You will scale paid acquisition (Meta), implement HubSpot-based automation, and expand channels including LinkedIn, partnerships, and webinars. The role blends strategic leadership with hands-on execution in a fast-growing B2B SaaS environment.

Qualifications

• 3+ years of hands-on B2B SaaS marketing experience in fast-paced environments.
• Proven ability to scale paid acquisition, especially Meta Ads.
• Advanced HubSpot automation experience for lifecycle and nurture.
• Deep understanding of self-service SaaS, PLG, trials, and activation.
• Independent, hands-on operator with strategic and execution focus.
• Strong data-driven mindset with hypothesis testing and optimization.
• Fluent German (C2) and professional English (C1) communication.

Responsibilities

• Formulate comprehensive marketing plan with channels, budgets and KPIs.
• Lead paid advertising, especially Meta Ads, including creative and optimization.
• Map the full user journey from ad to conversion with landing pages and trials.
• Architect HubSpot as central growth engine for lifecycle and attribution.
• Discover and scale new channels including LinkedIn Ads and partnerships.
• Collaborate with Product, CS, and leadership to share customer success stories.
• Maintain transparent analytics and multi-touch attribution to guide budgets.
• Plan future hiring and contractor networks as marketing scales.

Skills

B2B SaaS marketing

Paid acquisition scaling

Automation workflows

Funnel optimization

Data-driven testing

German proficiency

English proficiency

Tools

HubSpot

Meta Ads

LinkedIn Ads

CRM systems

Job description

Salary: EUR 70,000 – EUR 85,000 + Individual Bonus

Location: Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)

Employment Type: Permanent, Full-Time

Experience Requirement: Minimum 3 years in B2B SaaS marketing

Language Requirements: Fluent German (C2), English (C1)

About The Company

We operate a self-funded, profitable B2B SaaS venture based out of Kempten in the picturesque Allgäu region. Our software was born out of direct operational necessity: operating as a digital marketing agency, we could not find an existing market solution that met our workflow requirements, so we engineered it ourselves. Today, roughly 700 agencies across German-speaking territories rely on our platform daily. We scale our product pragmatically, focusing purely on user value without unnecessary code bloat. Our team remains lean, featuring direct communication, streamlined decision-making, and high personal ownership. Joining us means actively shaping our roadmap, taking true accountability, and driving momentum in a collaborative, entrepreneurial environment.

The Role & Mission

Stepping in as our inaugural dedicated Marketer, you will act as a strategic generalist to construct our marketing infrastructure from the ground up. Collaborating directly with the founders, a product designer, and our content marketing lead, you will take absolute ownership of our go-to-market strategy, conversion funnels, and brand positioning. You are an execution-driven doer who will systematically test hypotheses, scale paid acquisition channels, turn HubSpot into our primary growth engine, and accelerate our next expansion phase.

Key Responsibilities

• Strategy & Positioning: Formulate our comprehensive marketing plan, translating growth objectives into structured channels, budgets, and KPIs while refining messaging for diverse agency buyers and target personas.
• Performance Marketing: Direct all paid advertising initiatives—focusing heavily on Meta Ads (Facebook & Instagram)—encompassing creative direction, campaign architecture, budget allocation, and continuous performance optimization.
• Funnel & Conversion Optimization: Streamline the complete user journey spanning initial ad engagement, high-converting landing pages, 14-day trials, and final paid conversions.
• Marketing Automation (HubSpot): Architect HubSpot as our central operational engine, overseeing lifecycle stages, lead scoring matrices, nurturing sequences, email automation, and attribution analytics.
• Channel Expansion: Discover, validate, and scale new customer acquisition channels including LinkedIn Ads, strategic partnership networks, webinars, and community programs.
• Cross-Functional Collaboration: Align tightly with Product, Customer Success, and leadership to publicize high-impact customer success stories and major software rollouts.
• Tracking & Attribution: Maintain flawless analytics modeling and multi-touch attribution to ensure absolute transparency into acquisition ROI and guide budget decisions.
• Team & Agency Building: Forecast future hiring initiatives, external agency partnerships, contractor networks, and software stacks as our marketing operations scale.

What We Are Looking For

Must-Haves

• Experience: At least 3 years of hands-on professional B2B SaaS marketing background within fast-paced start-up or scale-up environments.
• Performance Expertise: Proven track record in scaling paid acquisition, specifically managing, structuring, and optimizing Meta Ads.
• Automation Mastery: Advanced proficiency utilizing HubSpot for marketing automation workflows, lifecycle management, and lead nurturing.
• Funnel Acumen: Deep intuition regarding self-service SaaS, product-led growth (PLG) models, trial metrics, and user activation journeys.
• Mindset: An independent, hands-on operator who balances high-level strategy with relentless execution and resourcefulness.
• Data-Driven: A rigorous, analytical mindset centered on testing, tracking hypotheses, and iterative performance optimization.
• Language Skills: Fluent German (C2) for localized messaging, alongside professional English (C1) for internal operations.

Nice-to-Haves

• Background within a digital agency environment or specialized knowledge of recruiting and lead-generation workflows.
• Familiarity with LinkedIn Ads management, community building, or affiliate marketing initiatives.
• Prior experience managing external contractors, freelance talent, or small marketing teams.

What We Offer

• High Creative Freedom: Total ownership to define marketing strategies, operational workflows, and team structures from scratch.
• Direct Impact: Daily collaboration with company founders ensuring your contributions directly influence overall company growth and direction.
• Attractive Compensation: A competitive salary range of EUR 70,000 to EUR 85,000, individual performance-based bonuses, and 30 days of paid annual holiday.
• Flexible Working Model: True remote flexibility complemented by 3 to 4 annual team retreats at our modern headquarters in Kempten, or a hybrid office setup in the scenic Allgäu region.
• Maximum Growth Curve: Comprehensive scope spanning paid social, brand building, automation, and a dedicated professional development budget.