Manager Teamsport Activation Europe

PUMA; Deutschland; On-site; EUR 60,000 - 90,000; Full time

Job summary

PUMA is seeking a dynamic Marketing professional to build annual marketing plans for Europe-based Teamsports partners, coordinating activations across social, PR, influencer, and events. You will lead partner activations and drive cross-functional collaboration with Communications, Sports Marketing, Sales, Merchandising and Creative Services.

Fluent in English with strong intercultural competence and willingness to travel internationally.

Qualifications

• 3–4 years of experience in Brand Marketing, Sports Marketing, Product Marketing or Campaign Management.
• Strong project management skills with multiple stakeholders.
• Experience with external agencies and integrated campaigns across digital, retail, social, PR and commercial channels.
• Fluent in English; additional languages are a plus.

Responsibilities

• Build annual marketing plans for PUMA contracted Teamsports partners across Europe.
• Coordinate partner activations across social, PR, influencer and events.
• Lead assigned partner activations and drive cross-functional collaboration with Communications, Sports Marketing, Sales, Merchandising and Creative Services.
• Act as key point of contact for external partners and steer the annual partner plan.
• Ensure activations are locally relevant and connect with consumers across European markets.
• Analyze activation performance and provide insights to improve brand and commercial KPIs.

Skills

Brand Marketing

Sports Marketing

Campaign Management

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

YOUR MISSION

• Build annual marketing plans for PUMA contracted Teamsports partners across Europe, based on global and regional guidance.
• Coordinate partner activations across social, PR, influencer and events, ensuring effective execution across internal and external teams.
• Lead assigned partner activations and drive cross-functional collaboration with Communications, Sports Marketing, Sales, Merchandising and Creative Services.
• Act as key point of contact for external partners and steer the annual partner plan.
• Ensure activations are locally relevant and connect with consumers across European markets.
• Analyze activation performance and provide insights to improve brand and commercial KPIs.

YOUR TALENT

• 3–4 years of experience in Brand Marketing, Sports Marketing, Product Marketing or Campaign Management, preferably within sporting goods, fashion or lifestyle.
• Strong project management skills and experience managing multiple stakeholders, priorities and timelines.
• Experience working with external agencies and integrated campaigns across digital, retail, social, PR and commercial channels.
• Passion for football and a strong understanding of football culture, product innovation and consumer trends.
• Excellent communication and presentation skills with strong intercultural competence.
• Highly organized, proactive and solution-driven with the ability to work independently and collaboratively.
• Fluent in English; additional languages are a plus.
• Willingness to travel internationally as required by the business.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.