Manager Marketing Core/ Kids/ Accessories

Talantir; Herzogenaurach; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

PUMA in Herzogenaurach, Germany seeks a senior marketing leader to own the annual category marketing plan and drive full-funnel campaigns across Europe. You will partner with Merchandising, Sales, Retail and E-commerce to activate launch concepts and storytelling, aligned with global guidance.

The role requires 6–8+ years in category marketing or integrated marketing within consumer, sports, lifestyle, or fashion brands, with a strong track record in campaign planning and analytics.

Qualifications

• 6–8+ years of category marketing, brand management, or integrated marketing in consumer, sports, lifestyle, or fashion.
• Proven experience developing annual category marketing plans aligned with global strategies.
• Strong background in full-funnel marketing, including campaign planning, channel activation, and content orchestration.
• Experience leading cross-functional collaboration with Merchandising, Sales, Retail, and E-commerce teams.
• Demonstrated ability to develop activation concepts, toolkits, and launch strategies.
• Solid analytical experience evaluating campaign performance, content outcomes, and KPIs.
• Experience working across European markets and adapting global initiatives locally.

Responsibilities

• Build the annual marketing plan for respective category based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities.
• Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.
• Drive Full-Funnel Marketing programs across all consumer touchpoints.
• Develop and adapt category-specific activation concepts for key launches.
• Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce.
• Execute category-led brand experiences supporting priority launches and narratives.
• Execute local integrated marketing planning for key brand and product campaigns.
• Execute with local European markets to drive sell-in and sell-through performance.
• Partner with Merchandising, Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance.
• Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI.
• Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs.
• Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.

Skills

Category marketing

Brand management

Integrated marketing

Campaign planning

Cross-functional collaboration

Analytics

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

YOUR MISSION:

• Buildthe annual marketing plan for respective categoprybased on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities.
• Drive the integrated campaign planning and execution across the marketing, channel,mediaandcontent experts intheregionalmarketing teamand execute in local areas with the help of the clusters and area marketing experts.
• Drive Full-Funnel Marketing programs across all consumer touchpoints.
• Developand adaptcategory‑specific activation concepts for key launches.
• Providelaunch-agnostic, always‑on activation and storytelling toolkits for wholesale,retailand e-commerce.
• Executecategory‑led brand experiencessupporting priority launches and narratives.
• Executelocal integrated marketing planning for key brand and product campaigns.
• Execute with local European markets to drive sell‑in and sell‑through performance.
• Partner withMerchandisingSportsand Sales toget input on brand &commercial opportunities,categorystorytelling and product launch performance.
• Identifychannel marketing efficiencies and synergies to improve procedures,transparencyand ROI.
• Analyzecampaign and content performance, share results and actions to improve brand and commercial KPIs.
• Providestructured category insightstoglobal marketing and product teamsas part of commercial input and regular feedback sessions.

YOUR TALENT:

• 6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries.
• Proven experience developing annual category marketing plans aligned with global strategies.
• Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration.
• Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams.
• Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies.
• Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs.
• Experience working across European markets and adapting global initiatives to regional or local needs.

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.