Lead SEA & Paid Social (m/f/x)

Carhartt WIP (Work In Progress); Berlin; On-site; EUR 55,000 - 75,000; Full time

Job summary

A leading retail brand in Berlin is seeking a Mid-Senior level Performance Marketing Manager to shape and execute their paid media strategy across platforms like Google and key social channels. Candidates should have several years of hands-on experience, a connection to subcultures, and a strong track record in managing large marketing budgets. This role is full-time and focuses on driving an omni-channel experience for both the web shop and physical stores.

Qualifications

• Several years of hands-on performance marketing experience.
• Connection to subcultures like electronic music, hip-hop, skateboarding.
• Proven ability to manage large budgets across media platforms.
• Skilled in product feeds and automation tools.

Responsibilities

• Shape and execute the paid media strategy across platforms.
• Report results clearly and identify growth opportunities.
• Work closely with creative teams for localized assets.
• Plan and optimize prospecting and retargeting campaigns.

Skills

Performance marketing experience

Knowledge of subcultures

Budget management

Proficiency in Google Ads

Data-driven mindset

Analytical skills

Strong communication

Passion for technology

Tools

Google Analytics

Meta Business Manager

Excel

Job description

3 days ago Be among the first 25 applicants

Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores.

Stay ahead of digital trends, bringing fresh tools and approaches into paid media.

Report results clearly, identify growth opportunities, and drive continuous improvement.

Leverage data insights and automation to sharpen campaign strategy and execution.

Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences.

Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM).

Lead a small in-house team and guide agency partners, building expertise and collaboration.

Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimization.

Your Profile

• Several years of hands-on performance marketing experience, with a strong track record in paid social and paid search.
• Genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English required (German a plus).
• Proven ability to manage large budgets across media platforms.
• Skilled in product feeds, automation and MMM tools, alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics.
• Deep understanding of performance marketing metrics and optimization techniques, paired with a data-driven mindset.
• Strong analytical and problem-solving skills, thriving in fast-moving, agile environments.
• Confident communicator with experience mentoring team members and leading cross-functional projects to completion.
• Passion for technology, testing, and innovation — with a collaborative approach across departments.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Retail Apparel and Fashion