Key Account Manager – Germany

Reolink; Deutschland; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Flat hierarchy

Team atmosphere

Competitive benefits

Job summary

Reolink is seeking a proactive Key Account Manager to drive growth in Germany. You will manage channel partners, build strong customer relationships, and set ambitious sales targets.

The role emphasizes strategic planning, partner training, market analysis, and quarterly reporting. Travel is expected; fluency in German and English is required, and a valid driver's license is preferred.

Qualifications

• Several years of sales experience, particularly in the consumer electronics (CE) sector.
• Established network within the CE industry, ideally at the decision-maker level within the DIY channel; experience in other channels is an advantage.
• Proven track record working with consumer electronics products.

Responsibilities

• Lead and manage sales activities for designated channel partners, fostering win-win partnerships and ensuring growth aligned with company objectives.
• Build and maintain strong relationships with key customers and partners to ensure long-term collaboration.
• Set, track, and achieve sales targets, ensuring alignment with overall business objectives.
• Develop and execute strategic business plans and forecasts, including the design and implementation of condition systems.
• Negotiate terms, plan initiatives, and monitor the execution of sales activities to drive performance.
• Ensure a robust retail presence through effective planning and on-ground execution.
• Deliver training programs for partners and stakeholders to improve product knowledge and sales capabilities.
• Analyse market trends, competitor activity, and customer insights to inform strategy and decision-making.
• Prepare comprehensive management reports and presentations to support strategic planning and execution.
• Actively participate in industry events, trade shows, and fairs to represent the brand and build relationships.

Skills

Several years of sales experience

CE industry network

Track record in consumer electronics

Fluent in German

English proficiency

Entrepreneurial mindset

Willingness to travel

Job description

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

About the Role

The Key Account Manager plays a critical role in driving business growth in Germany. The ideal candidate will demonstrate a proactive and results-oriented approach, with a strong passion for channel development, sales expansion, and delivering measurable results.

Key Responsibilities

• Lead and manage sales activities for designated channel partners, fostering win-win partnerships and ensuring growth aligned with company objectives.
• Build and maintain strong relationships with key customers and partners to ensure long-term collaboration.
• Set, track, and achieve sales targets, ensuring alignment with overall business objectives.
• Develop and execute strategic business plans and forecasts, including the design and implementation of condition systems.
• Negotiate terms, plan initiatives, and monitor the execution of sales activities to drive performance.
• Ensure a robust retail presence through effective planning and on-ground execution.
• Deliver training programs for partners and stakeholders to improve product knowledge and sales capabilities.
• Analyse market trends, competitor activity, and customer insights to inform strategy and decision-making.
• Prepare comprehensive management reports and presentations to support strategic planning and execution.
• Actively participate in industry events, trade shows, and fairs to represent the brand and build relationships.

What you bring to the team

• Several years of sales experience, particularly in the consumer electronics (CE) sector.
• Established network within the CE industry, ideally at the decision-maker level within the DIY channel; experience in other channels is an advantage.
• Proven track record working with consumer electronics products.
• Fluent in German and proficient in English, with strong communication skills in both written and spoken forms.
• Entrepreneurial mindset with a self-reliant, proactive approach to work.
• Open to frequent travel and holds a valid Class B driver’s license.

What we are offering

• A great team atmosphere with open culture, uncomplicated togetherness, and joy of shared success
• Flat hierarchy: you are responsible for your work and can implement your ideas.
• Competitive benefit structure to correspond to the success of your achievement.

During the recruitment process

we collect and process personal data to assess your suitability for employment. This may include your name, phone number, email address, CV/resume, educational background, work experience, interview records, assessment results, references, and, where permitted by law, information obtained through background checks.

We collect most of this information

directly from you through your application, interviews, assessments, correspondence, and recruitment platforms. We may also obtain relevant information from referees, recruitment agencies, background screening providers, or other lawful sources.
We implement appropriate technical and organisational security measures to protect your personal data. We retain candidate personal data only for as long as necessary for the recruitment process, applicable legal requirements, dispute resolution, and recordkeeping obligations. Thereafter, your data will be securely deleted or anonymized.