Channel Sales Manager - Outdoor

HIKMICRO; Deutschland; On-site; EUR 60,000 - 100,000; Full time

Benefits offered by this job

Company car

Yearly bonus

Company laptop

Phone and SIM

Job summary

HIKMICRO is seeking a Channel Sales & Business Development professional to drive growth across Germany and German-speaking markets. You will grow channel partnerships, analyze market trends, and enable GTM initiatives for outdoor imaging and consumer electronics.

Frequent travel and cross-functional collaboration with Product, R&D, and Support are required. The role focuses on building lasting relationships with partners, managing CRM data, and delivering data-driven sales insights to maximize

Qualifications

• Minimum 2 years in channel sales, business development, or account management.
• Experience in thermal imaging, outdoor equipment, hunting/shooting, fishing, or consumer electronics is preferred.
• Fluent in German, Mandarin, and English, written and spoken.

Responsibilities

• Develop and grow channel partnerships across assigned markets to drive growth and customer success.
• Analyze market trends, customer insights, and competition to shape regional business plans.
• Manage channel sales and market development for outdoor imaging and consumer electronics products.
• Identify market opportunities through channel engagement and customer interactions.
• Support GTM initiatives with market analysis, product positioning, and launches.
• Collaborate with PM, R&D, Support, and Sales to enable product demos and resolve issues.
• Maintain accurate CRM data and sales reporting for data-driven decisions.
• Represent the company at trade shows, customer visits, and training events; travel as needed.
• Support channel development across Germany and other German-speaking markets.

Skills

Channel sales

Business development

Account management

CRM systems

Excel

Power BI

Market analysis

Go-to-Market

Education

Engineering degree

Tools

CRM software

Job description

HIKMICRO is a leading provider of thermal imaging equipment and solutions. Specializing in thermal technology innovations, the company offers thermal cores, modules, cameras, total solutions and night vision products, which serve customers in over 100 countries and regions. We invest heavily in our R&D team, and possess state-of-the-art manufacturing facilities, both of which allow our customers to benefit from world-class products designed with cutting-edge technology.

HIKMICRO is affiliated with Hikivision, the world's largest supplier of video surveillance and solutions. Since its establishment in 2001, Hikvision has quickly achieved a leading worldwide market position in the security industry.

Job Description:

• Develop and grow channel partnerships across assigned markets, driving sustainable business growth and long-term customer success.
• Analyze market trends, customer insights, and competitive dynamics to develop and execute regional business plans and growth strategies.
• Manage channel sales and market development for the company’s outdoor imaging and consumer electronics portfolio, including thermal imaging devices, outdoor and night vision observation equipment, fishing electronics, and related consumer products.
• Identify market opportunities and end-user needs through channel engagement, customer interactions, and market intelligence activities.
• Support product marketing and Go-to-Market (GTM) initiatives through market analysis, product positioning, competitive benchmarking, channel enablement, customer training, and product launch execution.
• Collaborate with Product Management, R&D, Technical Support, and Sales teams to support product demonstrations, resolve local market issues, and achieve business objectives.
• Maintain accurate sales, channel, and business data through CRM and reporting tools, enabling data-driven decision-making and continuous business improvement.
• Support international trade shows, customer visits, training programs, and other commercial activities to strengthen brand presence and expand industry relationships.
• Support channel development and business growth across Germany and other German-speaking markets, with regular international travel as required.

You are the perfect candidate if you have:

• Bachelor’s degree or above, preferably in Electronics, Automation, Optics, Mechanical Engineering, Telecommunications, or other engineering-related disciplines. Candidates with business or commercial backgrounds will also be considered.
• Minimum 2 years of experience in channel sales, business development, or account management. Experience in thermal imaging, outdoor equipment, hunting and shooting, fishing, consumer electronics, or B2C retail industries is highly preferred.
• Strong channel development, business development, and account management capabilities. Proficient in CRM systems and experienced in using Excel, Power BI, or similar tools for sales reporting and business analysis.
• Strong passion for outdoor recreation and enthusiast markets. Hands-on experience in fishing, hunting, sport shooting, birdwatching, or other outdoor activities is highly preferred. Ability to understand end-user needs and application scenarios is a strong advantage.
• Familiarity with outdoor recreation markets, including hunting, sport shooting, fishing, birdwatching, and related distribution channels. Existing industry relationships are highly desirable.
• Experience in product marketing, channel enablement, community engagement, customer training, Go-to-Market (GTM) execution, product launches, or marketing campaign and event management is preferred.
• Strong product mindset and market awareness. Able to collect customer requirements, analyze user feedback, conduct competitive research, support product testing and validation, and drive continuous product improvement.
• Fluent in German, Mandarin, and English, written and spoken. German will be the primary language for customer-facing activities, while English will be used for internal communication and cross-functional collaboration.
• Strong adaptability, resilience, and problem-solving skills. Willingness to travel frequently and support business development activities across Germany and other German-speaking markets in a dynamic international environment.

Why us?

• International working environment
• A fast-growing and dynamic local team
• Competitive wages and a yearly bonus
• Work phone, SIM card, laptop, and company car