Key Account Manager DACH

Stokke; Deutschland; Remote; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Flexible remote working

Career development

Exposure to international teams

Job summary

Stokke is seeking a Key Account Manager DACH to grow our presence with major retail partners across Germany, Austria, and Switzerland. You will drive commercial performance for both retail stores and Ecommerce, ensuring product visibility, digital execution, and premium in-store brand presentation.

You will own account plans, forecasts, promotions, and sales performance while collaborating with customers and internal teams. The role offers remote work within the DACH region and regular travel.

Qualifications

• Experience managing key accounts across the DACH region.
• Strong understanding of Ecommerce, online merchandising and digital shelf optimization.
• Excellent analytical skills and proficiency in Excel.

Responsibilities

• Manage and grow key retail accounts across the DACH region (Germany, Austria, Switzerland).
• Develop Joint Business Plans with strategic partners and drive sales, market share and profitability.
• Lead retail media campaigns, track performance and optimize ROAS/ROI in collaboration with Marketing.

Skills

Key account management

Data-driven decisions

Analytical skills

Ecommerce knowledge

Tools

Excel

Job description

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together while supporting healthy child development.

The Position

Parent & Child at the Heart

As Key Account Manager DACH, you will be responsible for growing Stokke's business across key retail partners in Germany, Austria, and Switzerland.

You will drive commercial performance across both retail stores and Ecommerce channels, ensuring excellent product visibility, strong digital execution, impactful retail media campaigns, and premium in-store brand presentation. Working closely with customers and internal stakeholders, you will own account plans, forecasts, promotions, and sales performance across your portfolio.

Remote within the DACH Region | Regular Travel Required

Main Responsibilities

Account Management & Commercial Growth

• Manage and grow key retail accounts across DACH.
• Build and execute Joint Business Plans with strategic partners.
• Drive sales, distribution, market share, and profitability.
• Manage forecasts, promotions, budgets, and customer business reviews.
• Identify new growth opportunities across categories and channels.
• Drive online sales performance with key retail partners.
• Ensure product detail pages (PDPs) are complete, accurate, and optimized.
• Improve product visibility, search performance, conversion, and digital merchandising.
• Support successful online execution of launches and campaigns.

Retail Media & Marketing Activation

• Develop and manage retail media campaigns with key customers.
• Align media investments with launches, promotions, and commercial objectives.
• Track campaign performance and optimize ROAS and ROI.
• Collaborate with Marketing teams to ensure strong brand execution.

Retail Execution & Performance

• Ensure excellent in-store visibility and brand presentation.
• Support retail launches, promotions, and seasonal campaigns.
• Monitor execution standards and identify opportunities for improvement.
• Analyze sales, stock, and market trends to drive performance.

The Ideal Profile

Commercial & Results-Driven:

You enjoy building customer relationships, identifying growth opportunities, and delivering strong sales performance.

Data-Driven & Customer-Focused:

You understand Ecommerce, retail media, and in-store execution, and use insights to improve results.

Experience & Skills

• Experience managing key accounts across the DACH region.
• Experience within premium consumer goods; juvenile products experience is a plus.
• Strong understanding of Ecommerce, online merchandising, and digital shelf optimization.
• Experience with retail media planning and performance tracking.
• Strong commercial acumen, forecasting, and budget management skills.
• Excellent analytical skills and proficiency in Excel.
• Fluent German and strong English language skills.
• Able to work independently and travel regularly across the DACH region.

What We Offer

• Ownership of key retail accounts across the DACH region.
• Opportunity to drive growth across both Ecommerce and retail channels.
• Exposure to international teams and strategic customers.
• Flexible remote working with autonomy and responsibility.
• Career development within a global premium brand.

A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.