Senior Visual Merchandising Lead – DACH Retail Campaigns

Maxi-Cosi; Deutschland; Hybrid; USD 52,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

13th-month salary

27 vacation days

Hybrid working options

Job summary

A leading juvenile products company is seeking a Trade Marketeer (Visual Merchandising) for the DACH region. The role involves creating engaging in-store experiences and executing effective Point of Sale (POS) initiatives. The ideal candidate will have a degree in interior design or visual merchandising, with 2+ years of experience in retail and B2B environments. Proficiency in German and good English communication skills are essential. Benefits include hybrid working options, competitive salary, and 27 vacation days.

Qualifications

• 2+ years of relevant work experience in B2B fairs, retail or similar fields.
• C2 proficiency in German; good English communication skills.
• Experience in project management with teams and agencies.

Responsibilities

• Execute product presentations in Shop-in-Shop/Retail for DJE.
• Plan and implement POS concepts from layout to execution.
• Translate global VM guidelines into local plans.

Skills

Visual Merchandising

Project coordination

B2B marketing

Retail KPIs understanding

Networking

Communication in German

Communication in English

Education

Degree in interior design or visual merchandising

Job description

Kln ,

Kln , Germany

20 March 2026

About us

Dorel Juvenile is the world's leading juvenile products company. Our products are available in more than 100 countries. We help families live carefree lives by providing them with juvenile products that rank highest in consumer reviews. That's what sets our products apart; durable, helpful, and caring.

Your mission

As a Trade Marketeer (Visual Merchandising) for the DACH region, you will be an essential part of the Trade Marketing Team at Dorel Juvenile Europe (DJE). In this role, everything revolves around the shopper and the shop floor — creating inspiring and effective in-store environments that showcase our brands at their best at our retail partners. You will combine creative visual merchandising with structured POS planning, project coordination, and instore execution. This role includes regular travel to stores, as well as a significant amount of laptop-based work for planning, reporting, and coordination.

Key responsibilities

• Execute a flawless product presentation in Shop-in-Shop/Retail for DJE.
• Plan and implement POS concepts end to end, from initial layout and assortment definition to in store execution.
• Translate global VM and POS guidelines into local plans, ensuring alignment with brand strategy.
• Collaborate with the sales/ trade team to deliver available space and define the portfolio of products that must be on display for each store.
• Act as a project coordinator and as an interface between the corporate architecture team, the external suppliers, the retailers & the sales/ trade team.
• Lead VM implementations across multiple monobrand and key multibrand spaces in the assigned area/region in order to ensure a high level of consistency across touchpoints.
• Maintain the performance of each store by visiting our retailers and working on continuous improvement.
• Create extensive and meaningful implementation reports as well as benchmark analyses to guarantee maximum local transparency at global level.
• Lead the In-Store marketing campaigns' execution as well as contribute to an optimized consumer journey.
• Balance hands on store visits with laptop-based planning, coordination, and reporting.
• Be the eyes & ears of DJE at retail and execute innovative plans for new store opening events.

Your profile

• Ideally completed a degree in interior design, visual merchandising or similar education.
• 2+ of relevant work experience ideally within b2b fairs, furniture/ retail, carpenter, agencies and/or other related fields.
• Passionate about all things in retail: consumer experience, products and store design, paired with executional excellence and deep understanding of retail KPIs.
• Ambition and flexibility to build something new with hands-on, start-up and team player attitude.
• C2 proficiency in German, and good communication skills in English.
• Ideally, experience as a project manager, leading direct in-house teams or freelancers and external agencies to work in unison.
• Great networker, deeply rooted in and connected to local culture, events & trends.
• Willingness to commute between several retail doors across different regions.
• Previous experience working in consumer Fairs, coordinating projects in terms of planning & building.
• Holding a Truck 7.5t driving license is beneficial.

Are you ready to grow with us?

• A competitive salary based on your skills and experience.
• You are eligible for a 13th-month salary and holiday allowance every year.
• The option to work hybrid up to 3 days, with 2 joint office days in Cologne.
• The annual leave entitlements consist of 27 vacation days.