Key Account Manager

Jobtailor; Eckernförde; Hybrid; EUR 70.000 - 95.000; Vollzeit

Zusammenfassung

Jobtailor in Germany seeks an experienced Key Account Manager to lead national and regional retail accounts, negotiate listings and activations, and maximize customer potential. The role drives launches, promotions, and rollout planning across Sales, Marketing and Logistics.

You will partner with Field Sales and Trade Marketing, using data-driven arguments and robust negotiation skills to grow volume and market share; regular HQ visits in Eckernförde are required.

Qualifikationen

• Several years of experience as a Key Account Manager in branded FMCG within the German food retail market (full-range retailers/discount), ideally in the spirits industry.
• Experience with annual business reviews, price negotiations, and commercial terms models.
• KPI-driven customer development and data-driven category management arguments.
• Strong communication, execution skills, strategic vision, and collaboration with cross-functional teams.

Aufgaben

• Full responsibility for managing national and regional retail customers.
• Negotiating the brand portfolio with regard to listings, distribution, and brand activation at the point of sale.
• Ensuring that customers’ potential is fully maximized.
• Managing new product launches, listings, distribution, and promotional planning.
• Supporting new product introductions.
• Coordinating rollout planning and tracking based on sales KPIs.
• Working closely with Field Sales and Trade Marketing.
• Developing sales strategies to increase volume and analyzing the market.
• Acting as interface between Sales, Marketing, and Logistics to achieve revenue and market share targets.
• Reporting directly to the Head of Sales, Germany.

Kenntnisse

Key Account Management

FMCG Sector Experience

Data-Driven Category Management

KPI-Driven Customer Development

Negotiation Skills

Market Analysis

Promotional Planning

Product Launch Management

Sales Strategy Development

Strong Execution Skills

Strategic Vision

Excellent Communication Skills

Branded FMCG

German Food Retail Market

Spirits Industry

Field Sales

Trade Marketing

Tools

Salesforce

Microsoft 365

Jobbeschreibung

Responsibilities

• Full responsibility for managing national and regional retail customers
• Negotiating the brand portfolio with regard to listings, distribution, and brand activation at the point of sale
• Ensuring that customers’ potential is fully maximized
• Managing new product launches, listings, distribution, and promotional planning
• Supporting new product introductions
• Coordinating rollout planning and tracking based on sales KPIs
• Working closely with relevant internal stakeholders, particularly Field Sales and Trade Marketing
• Developing sales strategies to increase volume and analyzing the market
• Acting as the interface between Sales, Marketing, and Logistics to achieve revenue and market share targets
• Reporting directly to the Head of Sales, Germany

Requirements

• Several years of experience as a Key Account Manager (m/f/d) in the branded FMCG sector within the German food retail market (full-range retailers/discount), ideally in the spirits industry
• In-depth expertise in modern key account management processes
• Using data-driven category management arguments
• Experience with annual business reviews, price negotiations, and commercial terms models
• KPI-driven customer development
• Strong execution skills, strategic vision, and excellent communication skills
• Excellent command of Microsoft 365
• Salesforce experience is an advantage
• Willingness to work regularly from our headquarters in Eckernförde and support all relevant processes on site (hybrid working model)
• High willingness to travel throughout Germany

Core Competencies

Demonstrates expertise in Key Account Management within the FMCG sector, focusing on strategic sales execution, data-driven decision-making, and effective communication to drive revenue growth and market share in the German food retail market.

Highest-signal resume keywords

• Key Account Management
• FMCG Sector Experience
• Data-Driven Category Management
• Salesforce Experience
• KPI-Driven Customer Development

ATS Optimization Keywords

Hard Skills

• Negotiation Skills
• Market Analysis
• Promotional Planning
• Product Launch Management
• Sales Strategy Development

Soft Skills

• Strong Execution Skills
• Strategic Vision
• Excellent Communication Skills

Industry Keywords

• Branded FMCG
• German Food Retail Market
• Spirits Industry
• Field Sales
• Trade Marketing

Tools & Technologies

• Microsoft 365
• Salesforce