Junior Performance Marketing Manager (Mobile Apps) | Berlin

KptnCook GmbH; Berlin; Hybrid; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Beautiful Berlin office in Neukölln

Flexible working hours & home office

IT equipment for hybrid work

After-Work BBQs & courtyard cooking

Studio meals & BVG ticket

Premium KptnCook subscription

Annual learning & development budget

Zusammenfassung

KptnCook GmbH in Berlin is seeking a Performance Marketing Manager (Mobile Apps) to lead the growth of our subscription-based cooking app. You will own paid acquisition, ASO, creative testing, attribution and performance analysis across international markets.

Collaborating with Product, CRM, Data and Design, you will optimize the mobile growth funnel from first impression to subscription, and manage six-figure monthly budgets while shaping our global growth strategy.

Qualifikationen

• Experience in Performance Marketing, User Acquisition, Growth Marketing or Mobile App Marketing.
• Fluent in German and English.
• Hands-on experience managing paid campaigns on Meta Ads, Google Ads, TikTok Ads and Apple Search Ads.
• Experience handling six-figure monthly ad budgets is a plus.
• Strong knowledge of mobile attribution, AppsFlyer, SKAdNetwork (SKAN), MMPs and ASO.
• Experience with A/B testing, creative experimentation and performance optimization.

Aufgaben

• Own and scale mobile user acquisition across Meta, Google, TikTok, ASA and other paid channels.
• Plan, launch and optimize campaigns for iOS and Android.
• Manage budgets to improve ROAS, ROI, CAC, CPA, CPI and LTV.
• Develop data-driven bidding, targeting and creative testing strategies.
• Execute continuous A/B testing and creative optimization.
• Drive ASO for Apple App Store and Google Play, including keyword optimization and store listing improvements.
• Monitor campaigns with AppsFlyer, Mixpanel, Looker, GA4 and other analytics tools to identify growth opportunities.
• Collaborate with CRM, Product, Design and Engineering to improve landing pages, CPPs, deep linking and tracking.
• Create compelling ad copy in German and English.
• Stay updated on mobile marketing trends and privacy changes (SKAN) and platform best practices.

Kenntnisse

Performance Marketing

User Acquisition

Growth Marketing

Mobile App Marketing

German language

English language

A/B testing

Data-driven mindset

Mobile attribution

SQL

Excel

Tools

AppsFlyer

Mixpanel

Looker

GA4

Braze

Iterable

Firebase

RevenueCat

Jobbeschreibung

Ahoy Kptn!

As our Performance Marketing Manager (Mobile Apps), you will own the growth of one of Germany’s leading subscription-based cooking apps. You’ll manage paid acquisition, App Store Optimization (ASO), creative testing, attribution, and performance analysis to scale user growth efficiently across international markets.

Working closely with Product, CRM, Data, and Design, you’ll continuously optimize the entire mobile growth funnel—from first impression to subscription.

ABOUT KPTNCOOK

After founding the company in 2014, KptnCook became Germany's leading cooking & recipe app. We won several international awards like the Google Material Design Award 2018 and German Design Award 2020 and helped millions of users to become better cooks at home every day.

WHY US?

The Crew

1. Flat hierarchies, transparent communication, and a change to grow professionally and personally
2. A highly motivated team
3. Regular team events & strong sense of community amongst the team

Flexibility

1. A beautiful office in Berlin, Neukölln
2. Flexible working hours, including working from home
3. IT equipment for hybrid work

Professional development

1. Regular check-ins and feedback
2. A path to grow your career in tech
3. Bring your ideas to the table and take over responsibilities from day 1
4. An annual budget for further training in a field that suits you and your role

Other Perks

1. After-Work-BBQs and cooking sessions in our lovely courtyard
2. Delicious KptnCook meals from our studio test kitchen
3. Annual BVG Ticket
4. Access to Premium subscription to KptnCook
5. Annual learning & development budget

YOUR RESPONSIBILITIES

1. Own and scale mobile user acquisition across Meta Ads, Google Ads, TikTok Ads, Apple Search Ads (ASA) and other paid acquisition channels.
2. Plan, launch and optimize high-performing performance marketing campaigns for iOS and Android.
3. Manage advertising budgets while continuously improving ROAS, ROI, CAC, CPA, CPI, and LTV.
4. Develop data-driven bidding, targeting, audience segmentation and creative testing strategies.
5. Execute continuous A/B testing, incrementality testing and creative optimization to maximize campaign performance.
6. Drive App Store Optimization (ASO) for both the Apple App Store and Google Play Store, including keyword optimization, conversion rate optimization and store listing improvements.
7. Monitor campaign performance using AppsFlyer, Mixpanel, Looker, GA4 and other analytics platforms to identify growth opportunities.
8. Analyze attribution data, user cohorts and retention metrics to improve acquisition quality and subscription conversion.
9. Collaborate closely with CRM to improve the complete user lifecycle, onboarding and retention strategies.
10. Work together with Product, Design and Engineering to improve landing pages, Custom Product Pages (CPP), Deep Linking and tracking implementation.
11. Create compelling ad copy and campaign messaging in German and English.
12. Stay on top of the latest mobile marketing trends, privacy changes (SKAN), attribution developments and platform best practices.

WHAT YOU BRING

Nobody is perfect. If you don’t meet every requirement but are excited about mobile growth and eager to learn, we’d still love to hear from you.

Required

1. experience in Performance Marketing, User Acquisition, Growth Marketing or Mobile App Marketing
2. Fluent in German and English
3. Hands-on experience managing paid acquisition campaigns on:
4. Meta Ads
5. Google Ads
6. TikTok Ads
7. Apple Search Ads
8. Experience managing six-figure monthly advertising budgets is a plus
9. Strong understanding of:
10. Mobile attribution
11. AppsFlyer
12. SKAdNetwork (SKAN)
13. Mobile Measurement Partners (MMPs)
14. Practical experience with App Store Optimization (ASO), keyword research and conversion optimization
15. Experience with A/B testing, creative experimentation and performance optimization
16. Strong analytical mindset with experience using:
17. AppsFlyer
18. Mixpanel
19. Looker
20. GA4
21. Excel or SQL (nice to have)
22. Deep understanding of mobile growth metrics including:
23. ROAS
24. ROI
25. CAC
26. CPI
27. CPA
28. LTV
29. Retention
30. Conversion Rate
31. Experience working with CRM platforms such as Braze, Iterable or similar
32. Ability to translate data into actionable growth initiatives
33. Strong communication skills and the ability to work cross-functionally with Product, CRM, Design and Engineering
34. Startup mindset with a proactive, hands-on attitude and a passion for experimentation and continuous learning

Bonus Points

You’ll stand out if you have experience with:

1. Subscription apps
2. Mobile apps
3. FoodTech
4. Consumer apps
5. Freemium business models
6. AI tools for marketing automation
7. Creative automation
8. SQL
9. Snowflake
10. Looker Studio
11. Firebase
12. RevenueCat

JOIN OUR CREW

Would you like to become part of our crew and set out for international waters?