Growth Manager

8Bit - Games Industry Recruitment; Berlin; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

8Bit - Games Industry Recruitment in Berlin is helping our client recruit a Growth Manager to own paid user acquisition, creative strategy, and performance analytics for mobile games.

You will work hands-on with Meta, Google, AppLovin, and TikTok campaigns, manage daily budgets around 10K+, run creative testing, and translate data into scaling opportunities, with direct collaboration with the founder.

Qualifikationen

• 4+ years of performance marketing experience.
• Experience managing large paid budgets (10K+ per day).
• Strong analytical skills with a data-driven approach.
• Willingness to work on-site in Berlin.

Aufgaben

• Plan, launch, manage, and optimize paid UA campaigns across Meta, Google, AppLovin, TikTok.
• Manage daily UA budgets starting from around 10K per day.
• Own the full creative testing cycle, from briefing and launching new concepts to analyzing performance and scaling winning creatives.
• Review campaign and creative performance daily using tools such as BigQuery, Looker, Singular, or similar platforms.
• Track key growth metrics, including CPI, ROAS, LTV, retention, and payback.
• Translate data into clear decisions on budget allocation, channel strategy, creative direction, and scaling opportunities.
• Work directly with the founder on growth strategy and gradually take ownership of campaigns, channels, and games.
• Collaborate with creative and product teams to maintain a strong pipeline of new ad concepts.
• Identify opportunities across new markets, channels, audiences, and games.
• Move quickly from insight to testing, iteration, and execution.

Kenntnisse

Performance marketing

Analytical thinking

Campaign optimization

Creative testing

Ownership mindset

Tools

BigQuery

Looker

Singular

Jobbeschreibung

Our client is looking for a Growth Manager to join their team in Berlin and work closely with the founder on all key growth areas, including user acquisition, creative strategy, and performance analytics.

This is a hands‑on role for someone who understands how to scale mobile games profitably and wants to take real ownership in a fast‑moving environment. You will work directly with paid UA budgets, performance data, and creative testing, while gradually taking full responsibility for games, campaigns, and channels.

The ideal person is highly analytical, creative, and commercially minded. You enjoy working with data, care deeply about ROAS, retention, LTV, and payback, and know how to turn insights into clear growth decisions.

RESPONSIBILITIES

• Plan, launch, manage, and optimize paid user acquisition campaigns across channels such as Meta, Google, AppLovin, TikTok, and others.
• Manage significant daily UA budgets, starting from around 10K per day and above.
• Own the full creative testing cycle, from briefing and launching new concepts to analyzing performance and scaling winning creatives.
• Review campaign and creative performance daily using tools such as BigQuery, Looker, Singular, or similar platforms.
• Track key growth metrics, including CPI, ROAS, LTV, retention, and payback.
• Translate data into clear decisions on budget allocation, channel strategy, creative direction, and scaling opportunities.
• Work directly with the founder on growth strategy and gradually take ownership of campaigns, channels, and games.
• Collaborate with creative and product teams to maintain a strong pipeline of new ad concepts.
• Identify opportunities across new markets, channels, audiences, and games.
• Move quickly from insight to testing, iteration, and execution.

REQUIREMENTS

• 4+ years of experience in performance marketing, growth, or a similar role.
• Proven experience managing large paid marketing budgets, ideally 10K+ per day.
• Strong hands‑on experience with mobile user acquisition channels such as Meta, Google, AppLovin, TikTok, or similar.
• Solid analytical skills and experience working with tools such as BigQuery, Looker, and MMPs like Singular.
• Strong understanding of mobile F2P games, including LTV, monetization, retention, and payback.
• Experience launching, testing, and scaling ad creatives at high volume.
• Good creative judgment and the ability to understand why specific ads perform.
• Ability to work independently, move fast, and take ownership in a small team.
• Willingness to work fully on‑site in Berlin.
• Strong communication skills, empathy, and a proactive mindset.
• Interest in content creation and creative production.
• Passion for mobile and casual games.

NICE TO HAVE

• Experience using creative and AI tools such as ChatGPT, NanoBanana, CapCut, or similar.
• Previous experience working closely with founders or senior leadership.
• Experience scaling multiple mobile games, geos, or channels.

WHAT THEY OFFER

• Full relocation support to Berlin.
• Urban Sports Club membership covered by the company.
• Fully paid Berlin public transport pass.
• Company phone of your choice with a data plan.
• High‑quality work equipment.
• Sponsored language courses to support relocation and integration in Berlin.
• Modern office in central Berlin with strong amenities.
• High ownership, fast decision‑making, and direct impact on growth.