App Marketing Team Lead (all genders)

HelloFresh SE; Berlin; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

HelloFresh-subsidized Pension Scheme

Berlin relocation support

Annual learning & development budget

German language learning budget

Mental health support

Job summary

IT-Systemhaus der Bundesagentur für Arbeit in Berlin is looking for a Team Lead of App Marketing to enhance user acquisition strategies across platforms like Apple Search Ads and Google UAC. You will lead a team, ensuring KPI delivery and budget efficiency.

Ideal candidates should possess 5-7 years of digital marketing experience and strong skills in team leadership and mobile measurement. Enjoy a competitive compensation package, including a hybrid working model and various wellness perks.

Qualifications

• 5–7 years of experience in digital marketing, with 2–3 years in mobile/user acquisition.
• Experience in managing campaigns in Apple Search Ads and Google UAC.
• Strong expertise in mobile measurement and attribution.

Responsibilities

• Lead a team of App Marketing Specialists through feedback and development.
• Own and optimize user acquisition campaigns across various platforms.
• Design structured testing frameworks including A/B testing.

Skills

Digital marketing experience

Mobile/app user acquisition

Team leadership and coaching

Mobile measurement expertise

BI and reporting tools

Tools

Apple Search Ads

Google UAC

Looker

Tableau

Job description

Arbeitsort

Berlin

The role

As Team Lead of App Marketing, you will take ownership of a critical execution function within the App Marketing team, leading a small team of Specialists across paid and organic app user acquisition globally. Your primary mission will be to drive channel performance across Apple Search Ads (ASA), Google App Campaigns (UAC), and paid social platforms — whilst developing your team and building the processes that make our app marketing operation more efficient and scalable. This is a role for someone ready to step up from expert individual contributor to first-line people leader. You will be accountable for results, energised by coaching others, and rigorous enough to hold the bar on data quality, testing discipline, and creative execution.

Above all, we are looking for someone driven to make HelloFresh better. We firmly believe that skills are developed through diverse experiences and unique pathways. Therefore, even if your background doesn't "tick every box" but you are confident you would excel in this role, we strongly encourage you to apply and share your story with us.

What you’ll do

• Lead and develop a team of App Marketing Specialists through regular 1:1s, performance feedback, and clear growth and development planning
• Own and optimise app user acquisition campaigns across ASA, Google UAC, Meta, and TikTok, ensuring KPI delivery and efficient budget pacing across markets
• Design and drive a structured testing framework, including A/B testing and audience segmentation across key performance metrics such as CPA, ROAS and retention, translating insights into scalable playbooks
• Partner closely with ASO, CRM, Brand, Product, Marketing Analytics, and AdTech teams to ensure an end-to-end seamless and data-driven user journey
• Ensure robust mobile attribution and tracking setups in collaboration with Tracking teams and MMP partners to maintain data integrity and optimisation capability
• Align and coordinate messaging across ad creatives and app store assets in close collaboration with Brand and performance channels
• Support the integration of app marketing data into Marketing Mix Modelling (MMM) and broader measurement frameworks in collaboration with Analytics teams
• Identify and resolve technical, tracking, or setup gaps impacting channel performance, while maintaining clear documentation, reporting dashboards, and operational workflows

What you’ll bring

• 5–7 years of experience in digital marketing, including 2–3 years focused on mobile/app user acquisition in a B2C subscription or e-commerce environment
• Proven hands‑on experience managing large-scale campaigns in Apple Search Ads and/or Google UAC, with familiarity in paid social channels such as Meta and TikTok
• Experience in team leadership or formal mentoring, with a strong ability to coach, develop and set high performance standards for direct reports
• Strong expertise in mobile measurement and attribution ecosystems (MMPs such as Adjust or AppsFlyer), including SKAN, ATT and troubleshooting
• Confident in working with BI and reporting tools (e.g., Looker, Tableau) and translating complex performance data into clear, actionable insights for technical and non‑technical stakeholders
• Proven track record of building structured experimentation frameworks (A/B testing, incrementality) and turning insights into scalable, repeatable growth strategies
• Strong ownership mindset with the ability to drive results independently, proactively close performance gaps, and make data‑driven decisions
• Excellent communication and stakeholder management skills, with the ability to align cross‑functional teams, build trust, and operate effectively in ambiguous and fast‑changing environments
• Preferred: experience with programmatic platforms (e.g., Liftoff, Moloco, Appier), ASO, Marketing Mix Modelling (MMM), and interest in automation or workflow optimisation tools

What we offer

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh‑ subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well‑being covered with mental health support, transportation perks, and working‑parent‑friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!