Junior Marketing Manager DACH (m/w/d)

Vusion; Köln; Vor Ort; EUR 42.000 - 66.000; Vollzeit

Zusammenfassung

Vusion in Köln is seeking a marketing professional to drive lead generation across the DACH region, coordinating campaigns, events, and local assets.

You will partner with sales to tailor presentations in German, manage budgets, and optimize channels for ROI.

The role offers a fast-paced, international environment with a strong emphasis on innovation and growth.

Qualifikationen

• Marketing degree or equivalent experience in the field.
• Proven track record in lead generation and marketing campaigns.
• Experience with CRM systems and digital advertising platforms (Salesforce, LinkedIn/Google Ads, Adobe CC).
• Willingness to travel for customer visits and events.

Aufgaben

• Define and execute lead generation campaigns across social, PR, videos, and case studies with ROI tracking.
• Support local sales with German presentations and market localization.
• Plan and manage the yearly DACH events and budgets to maximize lead opportunities.

Kenntnisse

Lead generation

Campaign management

German language

Marketing strategy

Cross-functional collaboration

Ausbildung

Marketing degree

Tools

Salesforce

Adobe Creative Cloud

LinkedIn Ads

Google Ads

Jobbeschreibung

Vusion empowers retailers to turn their physical stores into powerful digital assets, more automated, data-driven, AI enabled and connected, by leveraging our IoT Cloud technology.

At Vusion, our business plan sets out ambitious, company-wide goals; we see growth as a challenge and innovation as a core component of our development strategy and our rapid international expansion. As a result, all our employees are given responsibility quickly and their careers progress in line with changes in the Group.

Joining Vusion means working for the world’s leading supplier of electronic shelf labels for large-scale retailers and helping to build the history of our trailblazing business. It means believing in the business plan and sharing the ambitions of a fast-changing, internationally-focused company. Thanks to the talent and the dedication of our multidisciplinary, multicultural teams, VusionGroup is enjoying unrivaled growth. We are entrepreneurs: Vusion is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower.

Job Description

Reporting directly to the Head of EMEA Marketing, you’ll be responsible for the following tasks:

• Define & execute the appropriate lead generation campaigns and channels to address the above-mentioned topics (social media, PR, videos, business case) and analyze their impacts (ROI, KPI etc.) in order to be shared with stakeholders
• Support local sales teams and partners with presentations and pitches dedicated to DACH audience. Localize in German corporate + product presentations designed at Group level (in English).

Events

• Define and lay out the yearly event plan in DACH in coordination with sales ans partners : identifying major events (tradeshow, conferences, partners events…)
• Set targets (# of leads, opportunities, revenue generated) linked to the shows and review impact and ROI of shows
• Manage event organization and execution with internal team and external providers (booth contractor etc.): preparation of demo and samples for demo in collaboration with product marketing team etc.
• Ensure lead generation, improved awareness & visibility through events with the Communications and Product Marketing team, ensure that the company’s visibility, the product awareness and positioning will be properly presented and amplified through shows
• Define and manage the yearly event budget / review after each quarter the actual budget consumption vs. planned

Internal

• Support & lead internal communications initiatives for the DACH region, together with regional HRBPs
• Support the continuous improvement, maintenance, and optimization of the Customer Experience Center (CEC) to ensure efficient operations and an excellent customer experience.

Qualifications

• Graduated in Marketing, you have a significant experience in marketing with good track record in marketing/communication.
• You have a strong interest and experience for new technologies and want to grow in an international group, on a human scale, leader on its market and in full growth.
• Organized, tenacious, efficient and with excellent interpersonal skills, you are a quick learner and want to take responsibility for your work. You are willing to take responsibility in a demanding and ambitious company.
• Experience with CRM as salesforces , adobe CC and linkedin/google adwords is appreciated
• Willingness to travel as required for customer visits, project activities, and internal meetings

Additional Information

We innovate. We help communities thrive.

Vusion has an international presence in 19 countries. In joining us, you’ll be part of a globally distributed team of intellectually curious, committed, and collaborative co-workers.

The work is fast paced, challenging, and ambitious. Here, you will feel valued for your contributions as we reinvent modern commerce—together.

We feel supported. You will too.

Vusion is a place where people feel safe, happy, and respected. We offer programs and benefits to support you in whatever comes next in your life.

• Working within a fast growing and international Team