Junior CRM Manager (all genders)

flaconi; Berlin; Hybrid; EUR 38,000 - 43,000; Full time

Benefits offered by this job

Unbefristeter Vertrag

Deutschlandticket

Home Office 3 Tage/Woche

Flaconi Academy

Beratung & mentale Gesundheit

Fitnessangebote

Kinderbetreuung und Notfallbetreuungen

Job summary

flaconi sucht eine/n Junior CRM Manager (alle Geschlechter) zur Planung, Gestaltung, Analyse und Optimierung unserer internationalen CRM-Kampagnen. Sie arbeiten eigenständig und tragen Verantwortung für den gesamten Prozess einer multikulturellen Kampagne.

Ihre Aufgaben umfassen End-to-End E-Mail-Kampagnen in SAP Engagement Cloud/Emarsys, Segmentierung und KI-Unterstützung zur effizienten Inhaltserstellung, sowie die enge Abstimmung mit Creative- und Campaign-Management-Teams.

Qualifications

• Abgeschlossenes Studium oder vergleichbare Ausbildung im Bereich Wirtschaft/Marketing.
• Erste Berufserfahrung im Konzipieren und Operativen Management von CRM-Kampagnen.
• Ausgezeichnete Englisch- und Deutschkenntnisse.
• Starke Kommunikationsfähigkeit und Organisationstalent.

Responsibilities

• Eigenständige Planung, Gestaltung, Analyse und Optimierung internationaler CRM-Kampagnen.
• End-to-end E-Mail-Prozesse von der Erstellung bis zum Versand in SAP Engagement Cloud Emarsys.
• Zielgruppenauswahl, Segmentierung und Optimierung der Customer Segments.
• Nutzung moderner KI-Tools zur Copywriting-Unterstützung und Content-Produktion.
• Qualitätssicherung und Fehlerfreiheit der Kampagnen sicherstellen.
• Auswertung von CRM-KPIs, Ableitung von Optimierungsempfehlungen.
• Enge Zusammenarbeit mit Creative- und Campaign-Management-Teams in einem funktionsübergreifenden Setup.

Skills

Kommunikation

Organisation

Koordination

Analytisches Denken

Kreativität

Englischkenntnisse

Deutschkenntnisse

Education

Betriebswirtschaft/Marketing/Medienmanagement-Studium oder vergleichbare Ausbildung

Tools

SAP Engagement Cloud

Emarsys

Job description

At flaconi, we believe that diversity fuels creativity, innovation and growth. It thrives in all its forms of beauty. Our team is a mosaic of individuals from different backgrounds, cultures and life journeys, all united by a shared passion for beauty. Our commitment is grounded in our core values, particularly #trustinpeople. We hold ourselves accountable for creating an environment where every employee feels honestly valued, heard and empowered to contribute their unique perspectives to foster belonging.

flaconi is an equal opportunity employer and welcomes and encourages all qualified from all backgrounds and identities, regardless of ethnicity, race, gender identity, migration background, national origin, disability status, sexual orientation, religion, or age to apply.

If you require specific support during the application or interview process – e.g. live captions, more time for the interview or the task in a different format – just let us know so that we can adapt the process accordingly. We will do our best to make this possible.

Our Customer Relationship Management department is looking for a Junior CRM Manager (all genders) to take ownership of planning, designing, analyzing, and optimizing our international CRM campaigns. Are you open-minded, creative, and driven to work independently?

Your Role

• You execute end-to-end email, managing the entire "Creation to Send-out" process within SAP Engagement Cloud (Emarsys).
• Manage targeting and segmentation, creating and optimizing customer segments to ensure relevant communication
• Drive interactive campaign mechanics and gamification formats across our 19 international markets.
• Leverage modern AI tools to streamline copywriting, scale content production, and uncover data-driven insights.
• Act as the final QA checkpoint, ensuring bug-free campaigns and high-quality execution.
• Monitor and analyze CRM KPIs, derive insights, and support actionable optimization recommendations
• Collaborate closely with Creative, and Campaign Management teams in a cross-functional setup

Your Profile

• Education: Successfully completed studies, ideally in business administration, marketing, business psychology, media management, or a comparable apprenticeship.
• Experience: Initial professional experience in the conception and operational management of CRM campaigns for new customer acquisition and retention is a plus.
• Languages: Excellent language skills in both English and German. (Knowledge of an additional international flaconi market is a benefit).
• Skills: Strong communication skills and outstanding organizational and coordination talent.
• Mindset: Analytical thinking, an affinity for numbers, and a performance-oriented approach combined with a holistic business understanding.
• Creativity: A proven sense of trends and the creativity to translate them into engaging campaigns.

What We Offer

• Our employees matter to us: We offer you a permanent contract and cover the costs for your Deutschland ticket.
• Work-life balance: 29 vacation days plus additional days off on the 24th and 31st December, flexible working hours, up to three days of working from home per week, working abroad options, paid sabbatical.
• flaconi Academy: Actively shape your own career path by taking advantage of our internal and external training opportunities.
• We care about your well being: We want to support you also during difficult times. For this, we offer you and your close relatives counseling sessions with mental health professionals.
• flaconi fitness: a wide range of sports options & discounts on memberships.
• Family first: Our “emergency-daycare” is there for you in out-of-the-ordinary situations to look after your child on site at our office.
• Thinking about tomorrow together: flaconi subsidizes your savings contribution to the company pension scheme with an additional 20%.
• A comfortable working space with everything you need: High end technical equipment, fruits and drinks, no dress code and dogs are welcome in our office!
• Other perks: Great discounts in our online shop as well with our partner companies, cool team events & company parties!

Check out all benefits HERE.

Founded in 2011 as one of the first online perfumeries, flaconi is honored to work with more than 700 people from 60 different nations at the flaconi headquarters in Berlin-Charlottenburg and its fulfillment center in Halle.

flaconi will not accept unsolicited resumes from any source (e.g. recruitment agency) other than directly from a candidate.

AI Notice

We use AI-powered tools to streamline and support individual steps in our recruiting process. For example, these tools help our recruiting team identify suitable candidates, prioritize applications, and gain insights relevant to recruiting. The AI does not make any hiring decisions. Every application is reviewed and evaluated by people, and all hiring decisions are made under human supervision and responsibility. Our AI system is regularly reviewed for potential biases and holds ISO 42001 certification for AI governance. If you have any questions about our use of AI or would like an explanation of the criteria, please feel free to contact our Talent Acquisition team at [e-mail] at any time.

The offered salary will always be within this range and is based on the outcomes of the recruitment process.

Salary range (annual brutto): €37,80 EUR - €43 EUR