Influencer Marketing Manager - (German-Speaking)

Voy; Berlin; On-site; EUR 52,000 - 76,000; Full time

Benefits offered by this job

28 days vacation

Wellness/fitness membership

Employee discounts

Professional development budget

Flexible working hours

Remote work allowance

Job summary

VOY is seeking an experienced Influencer Marketing Manager based in Berlin to lead our influencer partnerships for VOY Weight Loss. You’ll own planning, negotiating with creators, and performance analysis to scale successful campaigns.

You’ll partner with Performance Marketing, Brand, and Creative teams to ensure brand-aligned, data-driven campaigns across Instagram, YouTube, and emerging platforms. German fluency and a growth mindset required.

Qualifications

• 2–4 years in influencer/creator or content marketing.
• Ability to plan and execute campaigns end-to-end.
• Strong KPI mindset: reach, CAC/CPA, ROI.
• Excellent German and good English for an international environment.
• Commercial sense and negotiation skills.
• Analytical, data-driven with actionable insights.

Responsibilities

• Own the influencer marketing channel: plan, execute and develop activities with clear growth-driven priorities.
• Build strategic creator partnerships: find creators on Instagram/YouTube, negotiate, and build long-term partnerships.
• Drive performance and scale: analyze campaigns by KPIs, identify formats and audiences that work.
• Shape campaign strategy and creative: develop concepts and briefs; ensure content resonates and performs.
• Find growth opportunities: track creator and social trends, test platforms, formats and niches.
• Plan budgets and forecasts: allocate resources for maximum impact.
• Collaborate with Performance Marketing, Brand, Creative and other teams to align growth strategy.

Skills

Influencer marketing

Creator partnerships

Performance marketing

KPI analysis

Negotiation

Job description

Voy is one of the fastest-growing preventive healthcare platforms globally, built to help men and women take control of their health. We deliver innovative clinical pathways across Hormonal Health, Weight, Metabolic Health, and Dermatology, with more to come as we expand our impact.

As we launch and scale new treatment categories in Germany, our growth ambitions are accelerating — and building exceptional teams is central to making that happen. Based in Berlin, a city known for its vibrancy, we’re committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.

We’re looking for an experienced Influencer Marketing Manager to play a central role in the continued growth of VOY Weight Loss and to develop our influencer marketing channel both strategically and operationally. In this role, you’ll take end-to-end ownership of influencer partnerships and campaigns. You’ll find relevant creators, negotiate partnerships, analyse performance and scale what works. You combine a strong feel for content, creators and trends with a clear understanding of KPIs and commercial results.

What you’ll be doing

• Own the influencer marketing channel: Take responsibility for planning, executing and developing our influencer marketing activities, and set clear priorities based on our growth goals.
• Build strategic creator partnerships: Find relevant creators on platforms like Instagram and YouTube, negotiate with them yourself, and build long-term partnerships with strong brand and performance potential.
• Drive performance and scale: Analyse campaigns against the right KPIs, spot the formats, creators and audiences that work early, and turn those insights into clear actions to optimise and scale.
• Shape campaign strategy and creative: Develop compelling campaign concepts and briefings, understand which content works on which platform, and work closely with creators on content that feels authentic and performs well.
• Find new growth opportunities: Keep track of the creator and social media market, test new platforms, formats and niches, and turn what you learn into new growth ideas.
• Plan budgets and forecasts: Plan budgets, judge investments on expected and actual performance, and put resources where they’ll have the biggest impact.
• Work across teams: Work closely with Performance Marketing, Brand, Creative and other teams to share learnings across channels and keep the brand and growth strategy consistent.

What you need to shine

• Relevant experience: 2-4 years of experience in influencer, creator or content marketing, including campaigns or creator portfolios you’ve owned yourself.
• Strategic and hands-on: You can build a strategy and are just as happy to get into the operational detail and execute it yourself.
• Performance know-how: You’re confident with KPIs and understand how to judge influencer marketing by reach, conversion, CAC/CPA, ROI and long-term brand value.
• Commercial sense and negotiation skills: You can judge a partnership’s potential, allocate budgets sensibly and negotiate terms with confidence.
• Creator and content expertise: You understand how Instagram and YouTube work and have a good sense of which creators, messages and content formats really move an audience.
• Analytical approach: You work in a structured, data-driven way, question results and turn learnings into clear next steps.
• Languages: Fluent German and confident English, to work in an international environment.
• Growth mindset: You enjoy a fast-paced environment, take ownership and test new approaches instead of relying only on existing playbooks.
• Nice to have: Experience with performance-driven influencer marketing, with TikTok as an acquisition channel, and at a D2C, health, beauty or fast-growing digital company.

Why work with us?

• Shape the future of digital healthcare: You'll play a pivotal role in defining how millions of customers engage with personalised healthcare. Your work will directly influence customer outcomes, retention, and long-term growth across one of Europe's most exciting digital health platforms.
• Benefits to perfectly fit you: Every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, and a remote work allowance.
• Building a great team together: At FORMEL SKIN and VOY, we believe that building exceptional teams and fostering strong relationships are fundamental to our success. You'll join a collaborative, ambitious, and mission-driven environment with regular company events, team budgets, and employee referral bonuses.