Influencer Marketing Lead (m/w/d) (German-Speaking)

Formel Skin; Berlin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

28 days vacation

NAVIT membership

Urban Sports Club

Employee discounts

Professional development budget

Flexible working hours

Remote work allowance

Job summary

FORMEL SKIN, part of the VOY family, is expanding its influencer marketing leadership in Berlin. As Influencer Lead, you will own and scale our influencer strategy across Germany, building long-term creator partnerships and driving customer acquisition through performance-driven campaigns.

You will collaborate with Brand, Performance Marketing, CRM, Creative and Medical teams to deliver measurable business impact while staying compliant and adapting to new social platforms.

Qualifications

• 4+ years of experience in influencer marketing or creator partnerships.
• Strong commercial mindset with performance-driven campaigns.
• Excellent relationship management and partnership negotiation.
• Data-driven with ability to analyse KPIs and optimise campaigns.
• Hands-on, entrepreneurial mindset in a fast-paced startup.
• Fluent German and English with strong communication skills.

Responsibilities

• Own the Influencer Strategy: Develop and execute the influencer marketing strategy for VOY Weight Loss, aligning creator initiatives with business and growth objectives.
• Build High-Impact Partnerships: Identify, negotiate and manage relationships with creators, agencies and talent managers to establish long-term partnerships.
• Scale Performance: Monitor campaign performance, define KPIs, analyse results and optimise influencer investments to maximise ROI.
• Lead Campaign Execution: Plan and execute integrated influencer campaigns from briefing to reporting, ensuring brand consistency.
• Cross-Functional Collaboration: Work with Brand, Performance Marketing, CRM, Creative and Medical teams to develop compliant campaigns.
• Identify New Opportunities: Stay ahead of social media trends and creator formats to evolve our influencer strategy.

Skills

Influencer marketing

Creator partnerships

Social media

Data-driven

Stakeholder mgmt

Fluent German

Fluent English

Job description

At FORMEL SKIN, part of the VOY family, we're redefining how people access healthcare. Together, we're building one of Europe's leading digital health platforms, helping millions of people improve their health through personalized treatments across dermatology, weight management, and preventative care.

Backed by some of Europe's leading health and consumer investors, FORMEL SKIN and VOY combine medical expertise, technology, and customer-centric innovation to make evidence-based healthcare more accessible, convenient, and effective. To date, we have supported millions of customers and patients through personalized treatment journeys and continue to expand our impact across new health categories.

Our ambitious team brings together experts from healthcare, consumer technology, product, growth, and operations. Based in Berlin and operating internationally, we're building the future of digital healthcare—and we're looking for exceptional people to join us on this journey.

As Influencer Lead (m/f/d) , you will own and scale our influencer marketing strategy across Germany. You will be responsible for identifying growth opportunities, building long-term creator partnerships, and making influencer marketing one of our strongest acquisition channels. Working closely with Brand, Performance Marketing, CRM and Creative teams, you'll combine creativity with data-driven decision making to deliver measurable business impact.

Tasks

• Own the Influencer Strategy: Develop and execute the influencer marketing strategy for VOY Weight Loss, aligning creator initiatives with business and growth objectives.
• Build High-Impact Partnerships: Identify, negotiate and manage relationships with creators, agencies and talent managers to establish long-term partnerships that drive awareness and customer acquisition.
• Scale Performance: Monitor campaign performance, define KPIs, analyse results and continuously optimise influencer investments to maximise ROI.
• Lead Campaign Execution: Plan and execute integrated influencer campaigns from briefing to reporting, ensuring excellent execution and consistent brand messaging.
• Cross-Functional Collaboration: Work closely with Brand, Performance Marketing, CRM, Creative and Medical teams to develop campaigns that resonate with our audience while remaining compliant.
• Identify New Opportunities: Stay ahead of social media trends, emerging platforms and creator formats to continuously evolve our influencer strategy.

Requirements

• 4+ years of experience in influencer marketing, creator partnerships or social media marketing, ideally in a fast-growing consumer or digital health company.
• Strong commercial mindset with proven experience managing performance-driven influencer campaigns and delivering measurable business results.
• Excellent relationship management skills, with experience negotiating partnerships and building long-term creator relationships.
• Data-driven approach, with the ability to analyse campaign performance, derive insights and optimise based on KPIs.
• Hands-on, entrepreneurial mindset, thriving in a fast-paced startup environment and taking ownership from strategy through execution.
• Fluent German and English, with outstanding communication and stakeholder management skills.

Benefits

• Shape the future of digital healthcare: You'll play a pivotal role in defining how millions of customers engage with personalised healthcare. Your work will directly influence customer outcomes, retention, and long‑time growth across one of Europe's most exciting digital health platforms.
• Benefits to perfectly fit you: Every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, and a remote work allowance.
• Building a great team together: At FORMEL SKIN and VOY, we believe that building exceptional teams and fostering strong relationships are fundamental to our success. You'll join a collaborative, ambitious, and mission‑driven environment with regular company events, team budgets, and employee referral bonuses.