Influencer Marketing Lead (m/w/d)

Formel Skin; Berlin; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

28 days vacation

NAVIT or Urban Sports Club membership

employee discounts on products

professional development budget

flexible working hours

hybrid work setup & remote work option

Job summary

FORMEL SKIN in Berlin is seeking a Lead Influencer Marketing Manager to own the performance-driven influencer strategy across Instagram, TikTok and YouTube, scaling customer acquisition and ROAS. You will lead campaigns, optimize CAC, and partner with cross-functional teams to maximize ROI.

You will guide creator strategy, identify new growth opportunities, and manage a hybrid work setup with three onsite days, shaping the creator roadmap and ensuring measurable impact.

Qualifications

• Several years of hands-on influencer and performance marketing experience.
• Strong understanding of CAC, CPM, ROAS, CTR and data-driven decision making.
• Experience leading projects and mentoring teammates.

Responsibilities

• Own and develop the performance-driven influencer strategy across Instagram, TikTok and YouTube.
• Plan, launch and scale data-driven influencer campaigns with a focus on ROAS, CAC, CPM.
• Build and optimize a creator portfolio and identify new growth opportunities.
• Lead performance analysis using real-time analytics, attribution, and dashboards.
• Collaborate with Paid Social, CRM, Brand, BI and other stakeholders to align influencer activity with full-funnel growth.
• Support and develop team members and establish best practices.

Skills

Influencer marketing

Analytical thinking

Leadership

Communication

Tools & platforms

Hybrid work mindset

Tools

CreatorIQ

StoryClash

Linkster

Tableau

Looker

Google Analytics

Job description

At FORMEL SKIN, part of the VOY family, we're redefining how people access healthcare. Together, we're building one of Europe's leading digital health platforms, helping millions of people improve their health through personalised treatments across dermatology, weight management, and preventative care.

Backed by some of Europe's leading health and consumer investors, FORMEL SKIN and VOY combine medical expertise, technology, and customer-centric innovation to make evidence-based healthcare more accessible, convenient, and effective. To date, we have supported millions of customers and patients through personalised treatment journeys and continue to expand our impact across new health categories.

We’re looking for a performance-driven Lead Influencer Marketing Manager (m/f/d) to take ownership of scaling FORMEL SKIN’s growth through data-centric influencer strategies. In this role, you’ll lead the development and optimization of our influencer channel across both our core subscription business and our growing e-commerce shop, where we're still in the early stages of an exciting journey with ambitious projects and significant growth opportunities ahead. With a clear focus on acquisition metrics, campaign efficiency, and ROI, you’ll shape our creator strategy, identify new growth opportunities, and partner with high-impact creators in the health and wellness space to drive measurable customer growth and optimize customer acquisition costs (CAC).

What you'll be doing

• Influencer Growth Strategy & Channel Ownership: Own and continuously develop our performance-driven influencer strategy across Instagram, TikTok and YouTube, translating company growth targets into clear channel priorities, KPIs, and scalable acquisition initiatives.


• Campaign Execution & Scaling: Lead the planning, launch, and scaling of data-driven influencer campaigns with a strong focus on ROAS, CAC, CPM, and related performance metrics. Continuously test content angles, creator segments, commercial models, and platforms to improve results.


• Creator Portfolio & Audience Expansion: Build and optimize a high-performing creator portfolio while identifying emerging trends, new creator segments, and untapped content niches that unlock incremental acquisition opportunities and diversify our audiences.


• Performance Monitoring & Optimization: Own influencer performance analysis and use real-time analytics, attribution insights, and dashboards to identify opportunities, improve cost efficiency, and maximize the channel’s revenue impact.


• Cross-Channel & Strategic Collaboration: Partner closely with Paid social, CRM, Brand, BI, and other relevant stakeholders to connect influencer activities with full-funnel growth initiatives, ensure consistent messaging, and improve attribution and overall marketing efficiency.


• Team Leadership & Development: Support and develop team members, fostering a culture of continuous improvement, challenging the status quo, and establishing effective ways of working and best practices.

What you need to succeed

• Influencer & Performance Marketing Expertise: Several years of hands-on experience in influencer and performance marketing, with a proven track record of scaling customer acquisition through creators and taking ownership of meaningful business results.


• Analytical Skills & Commercial Mindset: Strong understanding of performance metrics such as CAC, CPM, ROAS, and CTR, with the ability to translate data into clear decisions, priorities, and optimization opportunities. Data isn’t just a report to you – it’s the blueprint.


• Leadership & Ownership: Experience guiding team members and taking end-to-end ownership of projects and strategic initiatives. You’re comfortable challenging assumptions, setting direction, and acting as a trusted sparring partner to senior stakeholders.


• Communication & Collaboration: Fluent in German and confident communicating in English within a cross-functional, international team, with the ability to align stakeholders and communicate recommendations clearly.


• Tools & Channel Expertise: Experience with creator strategy for different platforms, affiliate tracking, and/or performance-driven influencer tools such as CreatorIQ, StoryClash, or Linkster is a strong advantage, as is experience with analytics platforms such as Tableau, Clarisights, Looker, or Google Analytics.


• Personal Traits & Work Mode: You’re creative but ROI-focused, self-motivated, results-oriented, and comfortable adapting quickly in an evolving influencer landscape. You’re willing to work in a hybrid setup with three days onsite.

Why work with us?

• Influencer Marketing at the Core of Our Growth Strategy: We view influencer marketing as a key driver of our business growth and success - offering you substantial resources and the autonomy to launch innovative, high-impact campaigns that deliver measurable results.


• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, hybrid work set up & a remote work option (4 weeks within the EU).


• Building a great team together: At FORMEL Skin, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.