Influencer Marketing & Creator Manager

Jobtailor; Deutschland; Hybrid; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced professional to lead influencer marketing campaigns and manage creator relationships across lifecycle stages. You will coordinate launches, briefs, and approvals, and partner with production, editorial, and design teams to deliver impactful campaigns.

Ideal candidates combine strong German (C2) and English communication with hands-on experience in ClickUp, CRM (HubSpot), and Google Workspace, ready to travel for trade shows and events.

Qualifikationen

• Two+ years of experience in influencer marketing, creator or talent management, or campaign/project management.
• Experience briefing, coordinating, and following up with creators and their management teams.
• Practical experience with long-form and short-form formats for campaigns.
• Knowledge of KPIs: views, watch time, retention, impressions, and clicks.
• Ability to analyze channels by audience, formats, reach, and campaign potential.
• Experience managing multiple campaigns with fixed deadlines.
• Knowledge of disclosure rules for creator content and giveaways for audiences under 14.
• German at C2 level and good written/spoken English.
• Self-organised and able to work from home.
• Willingness to travel to trade shows/events several times a year.
• Proficiency with ClickUp or similar tools, CRM (HubSpot), and Google Workspace/M365.
• Ability to create polished presentations.
• Networking within creator community is a plus.

Aufgaben

• Manage creators and their management teams throughout the project lifecycle.
• Serve as primary contact for launch and marketing topics beyond the book launch.
• Coordinate campaigns, calls, integration plans, and launch dates.
• Track plans and evaluate campaigns using relevant KPIs.
• Prepare launches with timelines, pre-orders, giveaways, and promotions.
• Organise marketing materials (teasers, Shorts concepts, product images, briefs).
• Brief design teams, manage revisions, and obtain approvals.
• Own launch budgets and commission freelancers/materials.
• Develop new creator concepts with the programming team.
• Prepare pitches and participate in initial meetings with creators.
• Maintain engagement with the creator community at trade shows/events.
• Work with production, editorial, and design.
• Document agreements in ClickUp; provide weekly status reports.

Kenntnisse

Influencer Marketing

Campaign Management

KPI Analysis

Project Management

Creator Management

Tools

ClickUp

HubSpot

Google Workspace

Microsoft 365

Jobbeschreibung

• Manage creators and their management teams throughout the entire project lifecycle
• Serve as the primary point of contact for launch and marketing topics, extending beyond the book launch
• Coordinate campaigns, marketing calls, integration plans, and announcement and launch dates
• Track plans and evaluate campaigns based on relevant KPIs
• Prepare launches, including timelines, pre-orders, giveaways, and shop promotions
• Organise marketing materials such as teasers, Shorts concepts, product images, briefs, creator boxes, autographed cards, dummy copies, and bonus materials
• Brief the design team and external creatives, manage revisions, and obtain creator approvals
• Own the launch budget for each book and independently commission freelancers and materials
• Develop new creator concepts with the programming team
• Prepare pitches and proposals and participate in initial meetings with creators and their management teams
• Maintain engagement with the creator community at trade shows and events
• Work closely with production, editorial, and design
• Document agreements and appointments in ClickUp
• Provide a weekly status report on all ongoing launches

Requirements

• At least two years of experience in influencer marketing, creator or talent management, or campaign and project management
• Experience working with creators and their management teams, including briefings, approvals, scheduling, and follow-up
• Practical experience with long-form and short-form formats
• Knowledge of relevant KPIs: views, watch time, retention, impressions, completion rate, shares, clicks, conversion, and sales per integration
• Ability to analyze channels in terms of target audience, formats, reach, integration quality, and campaign potential
• Experience managing multiple campaigns or launches in parallel with fixed deadlines
• Knowledge of disclosure requirements for creator content, as well as regulations governing giveaways and audiences under 14
• German at C2 level
• Good written and spoken English
• Self-organised approach to working from home
• Willingness to travel to trade shows and events several times a year
• Confident using ClickUp or a comparable tool, a CRM such as HubSpot, and Google Workspace or Microsoft 365
• Ability to create polished presentations
• A network within the creator community is a plus, but not required
• Affinity for gaming and kids’ content is a plus

Core Competencies

Demonstrates expertise in managing creator relationships and marketing campaigns, with a strong focus on project management, KPI analysis, and effective communication. Proficient in utilizing tools like ClickUp and CRM systems to streamline processes and enhance collaboration.

Highest-signal resume keywords

• Influencer Marketing
• Campaign Management
• KPI Analysis
• Project Management
• Creator Management

Hard Skills

• KPI Knowledge
• Campaign Coordination
• Presentation Creation
• Content Disclosure Regulations
• Project Lifecycle Management

Soft Skills

• Self-Organization
• Communication
• Collaboration

Industry Keywords

• Creator Community
• Influencer Marketing
• Gaming Content
• Kids' Content
• Event Management

Tools & Technologies

• ClickUp
• HubSpot
• Google Workspace
• Microsoft 365