Senior Influencer Marketing Manager

Jobtailor; Berlin; Vor Ort; EUR 42.000 - 64.000; Vollzeit

Zusammenfassung

Jobtailor in Berlin seeks an influencer marketing professional to own planning, execution, and ongoing development of creator campaigns on platforms like Instagram and YouTube.

You will analyze KPIs, negotiate partnerships, and build long-term creator relationships, working with Performance Marketing, Brand, and Creative teams to scale successful formats and audiences. Fluent German and strong English communication are required; experience in health/beauty or D2C is a plus.

Qualifikationen

• Several years of relevant professional experience in influencer, creator, or content marketing.
• Proven ability to independently own campaigns and/or creator portfolios.
• Ability to develop a strategy and take ownership of operational execution.
• Strong command of KPIs and understanding of reach, conversion, CAC/CPA, ROI, and long-term brand value.
• Commercial mindset and strong negotiation skills.
• Experience with Instagram and YouTube, along with an understanding of creators, messaging, and content formats.
• Structured, data-driven approach to work.
• Fluent German
• Confident English communication skills in an international working environment.
• Willingness to take ownership and test new approaches.
• Nice to have: Experience in performance-oriented influencer marketing, using TikTok as an acquisition channel, and working in a D2C, health, beauty, or fast-growing digital company.

Aufgaben

• Own the planning, execution, and continuous development of influencer marketing activities
• Identify relevant creators on platforms such as Instagram and YouTube
• Independently negotiate partnerships and develop long-term creator relationships
• Analyze campaigns using relevant KPIs and scale successful formats, creators, and target audiences
• Develop campaign concepts and briefs
• Create authentic, high-performing content with creators
• Monitor the creator and social media market and test new platforms, formats, and niches
• Plan budgets and evaluate investments based on expected and actual performance
• Collaborate closely with Performance Marketing, Brand, Creative, and other teams
• Contribute to FORMEL SKIN’s growth and its mission to make dermatological care more accessible

Kenntnisse

Influencer Marketing

Campaign Management

KPI Analysis

Negotiation Skills

Fluent German

English Communication

Tools

Instagram

YouTube

TikTok

Jobbeschreibung

• Own the planning, execution, and continuous development of influencer marketing activities
• Identify relevant creators on platforms such as Instagram and YouTube
• Independently negotiate partnerships and develop long-term creator relationships
• Analyze campaigns using relevant KPIs and scale successful formats, creators, and target audiences
• Develop campaign concepts and briefs
• Create authentic, high-performing content with creators
• Monitor the creator and social media market and test new platforms, formats, and niches
• Plan budgets and evaluate investments based on expected and actual performance
• Collaborate closely with Performance Marketing, Brand, Creative, and other teams
• Contribute to FORMEL SKIN’s growth and its mission to make dermatological care more accessible

Requirements

• Several years of relevant professional experience in influencer, creator, or content marketing
• Proven ability to independently own campaigns and/or creator portfolios
• Ability to develop a strategy and take ownership of operational execution
• Strong command of KPIs and understanding of reach, conversion, CAC/CPA, ROI, and long-term brand value
• Commercial mindset and strong negotiation skills
• Experience with Instagram and YouTube, along with an understanding of creators, messaging, and content formats
• Structured, data-driven approach to work
• Fluent German
• Confident English communication skills in an international working environment
• Willingness to take ownership and test new approaches
• Nice to have: Experience in performance-oriented influencer marketing, using TikTok as an acquisition channel, and working in a D2C, health, beauty, or fast-growing digital company

Core Competencies

Demonstrates expertise in influencer marketing, including campaign ownership, strategy development, and performance analysis. Proficient in negotiating partnerships and creating high-performing content while leveraging data-driven insights to optimize marketing efforts.

Highest-signal resume keywords

• Influencer Marketing
• Campaign Management
• KPI Analysis
• Negotiation Skills
• Fluent German

Hard Skills

• Content Marketing
• Creator Relationship Management
• Budget Planning
• Data-Driven Decision MakingPerformance Marketing

Soft Skills

• Strong Communication Skills
• Commercial Mindset
• Ownership
• Collaboration

Industry Keywords

• D2C
• Health
• Beauty
• Digital Marketing

Tools & Technologies

• Instagram
• YouTube
• TikTok