[ID Sales] Product Marketing Manager (w/m/d)

LG; Sulzbach (Taunus); Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading global technology firm in Sulzbach (Taunus) seeks a Marketing Specialist to drive sales activation and lead generation through strategic marketing initiatives. Candidates should have over 5 years of B2B marketing experience in multicultural environments, along with expertise in digital strategy and event management, including tools like Eloqua and HubSpot. Fluency in English and German is required. This role offers a modern working environment and ample opportunities for personal development.

Leistungen

Intensive onboarding and personal development support

Flexible working hours

Company fitness offer via EGYM Wellpass

Monthly meal allowances

Lease a Bike (Job Bike)

Discounts on LG products

Various corporate benefits

Qualifikationen

• 5+ years experience in B2B marketing in multicultural companies.
• Proven track record of working with PR, event, and creative agencies.
• Expertise in email marketing, web management, and salesforce.

Aufgaben

• Drive sales activation and lead generation.
• Optimize MQL-to-SQL conversion.
• Localize and adapt HQ/EHQ programs.
• Host impactful events for visibility and engagement.
• Create persuasive marketing materials for sales teams.
• Master storytelling with data-driven narratives.
• Design and manage email campaigns.
• Align sales programs with HQ strategies.
• Strengthen partnerships through stakeholder communications.
• Manage the marketing budget strategically.
• Provide market insights based on data.
• Coordinate with PR and event agencies.

Kenntnisse

5+ years in Marketing (B2B)

Agency Collaboration

Digital Strategy & Event Management

MQL-to-SQL Conversion

Localization Skills

Analytical & Creative

Tech-Savvy

Fluent in English and German

Ausbildung

Studies in Marketing, Communication, or a related field

Tools

MS Office

Eloqua

HubSpot or similar tools

Jobbeschreibung

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all. With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment. Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

What You’ll Do

• Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights.
• Optimize MQL-to-SQL Conversion: Implement strategies to ensure smooth handoff from marketing-qualified leads to sales-qualified leads, maximizing conversion efficiency.
• Localize & Adapt HQ/EHQ Programs: Execute and tailor global campaigns for local relevance, including web page updates and stakeholder communications.
• Host Impactful Events: Organize LG/Channel/customer events to boost market visibility, engagement, and networking.
• Create Persuasive Marketing Materials: Develop pitch decks, battle maps, press releases, and customer success stories to empower sales teams.
• Master Storytelling: Craft compelling narratives that resonate with prospects, using data-driven insights and personalized messaging.
• Newsletter & Data Nurturing: Design and manage email campaigns and data nurturing programs to engage prospects and customers at every stage of the funnel.
• Optimize Sales Programs: Align promotions, digital campaigns, and budgets with HQ strategies, ensuring ROI and performance tracking.
• Strengthen Partnerships: Manage LG’s partner portal, loyalty programs, and stakeholder communications to enhance collaboration.
• Empower Sales Teams: Educate resellers with market insights, training, and employer branding initiatives to elevate LG’s presence.
• Manage mkt budget: Strategically utilize marketing funds and report on ROI, ensuring alignment with LG’s growth objectives.
• Provide Market Insights: Deliver data-backed recommendations on market trends, demand, and customer needs to inform sales and product strategies.
• Coordinate with Agencies (PR, Event, etc.): Work closely with PR firms, event agencies, and other external partners to align campaigns, ensure brand consistency, and maximize impact.

What You Must Have

• 5+ years in Marketing (B2B), with experience in multicultural companies.
• Studies in Marketing, Communication, or a related field (preferred).
• Agency Collaboration: Proven track record of working with PR, event, and creative agencies.
• Digital Strategy & Event Management: Expertise in email marketing, web management, salesforce, etc. (Eloqua, HubSpot, or similar tools).
• MQL-to-SQL Conversion: Experience optimizing lead handoffs.
• Localization Skills: Adapts global campaigns for regional relevance.
• Analytical & Creative: Strong data interpretation and storytelling skills.
• Tech-Savvy: Proficient in MS Office, Eloqua, and other digital marketing tools.
• Fluent in English and German.

Nice If You Have

• Previous Event management experience is a plus.
• Agile & Resilient: Thrives in fast-paced, flexible environments; excels at multitasking.

Benefits

• Intensive onboarding as well as opportunities and support for your personal development.
• A modern and international working environment.
• Flexible working hours.
• Company fitness offer via EGYM Wellpass.
• Monthly meal/food allowances (Pluxee).
• Lease a Bike (Job Bike).
• Discounts on LG products.
• Various discounts on brands and products through corporate benefits (and other platforms).

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.