Head of Social Media

Zellerfeld Shoe Company Inc.; Hamburg; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Zellerfeld is seeking a Head of Social Media to shape how the world sees the brand. You will lead our global presence across Instagram, TikTok, LinkedIn, X, YouTube, and more, defining tone and building momentum with every post.

You will collaborate with marketing, design and product teams, oversee content creation, influencer partnerships, and analytics to drive growth while based in Hamburg. This role requires travel worldwide and a passion for innovation.

Qualifikationen

• Proven experience leading social media strategy for a brand.
• Experience in fashion, tech, or innovative digital marketplaces.
• Strong understanding of digital marketing and audience engagement.
• Hands-on experience with social media tools and analytics platforms.
• Ability to create social media-specific content.
• Excellent storytelling and communication skills.
• Experience managing influencer collaborations and brand partnerships.
• Data-driven mindset for deriving insights.
• Willingness to travel worldwide and office in Hamburg.

Aufgaben

• Develop and implement a comprehensive social media strategy aligned with Zellerfeld’s brand vision and business objectives.
• Oversee the creation of engaging, high-quality content across visuals, videos, and copywriting.
• Build and nurture an active online community and foster interactions with creators, designers, and customers.
• Own our presence across key platforms and manage partnerships with influencers and brand ambassadors.
• Identify and establish collaborations with influencers and industry leaders to expand reach.
• Track, analyze, and report social media metrics to optimize engagement and growth.
• Plan and execute digital marketing campaigns with measurable ROI.
• Stay ahead of industry trends, platform updates, and emerging technologies.

Kenntnisse

Social media strategy

Content creation

Community engagement

Channel management

Influencer partnerships

Analytics metrics

Campaign execution

Trend analysis

Cross-functional

Storytelling

Data-driven

Design & innovation

Travel willingness

Jobbeschreibung

Zellerfeld is revolutionising the footwear industry with the world’s first 3D-printing technology for fully customizable shoes. Our goal is simple: printed shoes on every foot. We’re a passionate team of engineers, designers, and innovators, questioning the status quo and disrupting traditional manufacturing processes. Backed by founders, influencers, and celebrities who believe in our vision, we’re committed to making a lasting, positive impact—not just on the footwear industry, but on the world.

Your Mission

This is not your typical social media job. We are looking for a cultural strategist and hands‑on executor who understands how to shape a brand through digital storytelling. As Head of Social Media, you will define how the world sees Zellerfeld. You will lead our global presence across Instagram, TikTok, LinkedIn, X, YouTube, and whatever comes next. You will set the tone, build energy around our platform, and create momentum with every post, story, and campaign. You will be the voice that connects our audience with the revolution we are building across product, technology, design, and community.

What You'll Do

• Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with Zellerfeld’s brand vision and business objectives.
• Content Creation & Storytelling: Oversee the creation of engaging, high-quality content that resonates with our audience, including visuals, videos, and copywriting.
• Community Engagement: Build and nurture an active online community, fostering meaningful interactions with creators, designers, and customers.
• Channel Management: Own our presence across key social media platforms (Instagram, TikTok, X, LinkedIn, YouTube, etc.), ensuring consistent branding, messaging and audience growth. Influencer & Partner Collaborations: Identify and establish partnerships with influencers, brand ambassadors, and industry leaders to expand reach and credibility.
• Performance Analytics: Track, analyze, and report on social media metrics to continuously optimize engagement and growth strategies.
• Campaign Execution: Plan and execute digital marketing campaigns, ensuring measurable impact and ROI.
• Innovation & Trend Analysis: Stay ahead of industry trends, platform updates, and emerging technologies to keep Zellerfeld at the forefront of social media innovation.

Your profile

• Proven experience leading social media strategy for a brand, preferably in fashion, tech, or an innovative digital marketplace.
• Strong understanding of digital marketing, audience engagement, and content strategy.
• Hands‑on experience with social media management tools, analytics platforms, and content creation.
• Hand‑on experience creating social media specific content.
• Excellent storytelling and communication skills with the ability to craft compelling narratives.
• Experience managing influencer collaborations and brand partnerships.
• Data-driven mindset with the ability to derive insights and make strategic decisions.
• Passion for design, innovation, and emerging trends in digital content and social media.
• Ability to work cross‑functionally with marketing, design, and product teams.
• As a company specializing in both hardware and software, we value close collaboration within our team. Therefore, we are seeking candidates who can join us at our office in Hamburg.
• Willingness to travel worldwide.