Head of Social Media

Zellerfeld; Hamburg; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

Zellerfeld, Hamburg-based innovator in 3D-printed footwear, seeks a Head of Social Media to define how the world sees the brand. You will lead its global presence across major platforms, shaping tone, energy and momentum with every post and campaign.

You will craft strategy, supervise content creation, and build partnerships with creators and industry leaders to drive engagement and growth. This role requires hands-on leadership and a passion for design and emerging trends.

Qualifikationen

• Proven experience leading social media strategy for a brand, preferably in fashion, tech, or an innovative digital marketplace.
• Strong understanding of digital marketing, audience engagement, and content strategy.
• Hands-on experience with social media management tools, analytics platforms, and content creation.

Aufgaben

• Develop and implement a comprehensive social media strategy aligned with Zellerfeld’s brand vision and objectives.
• Oversee creation of engaging content across visuals, videos, and copywriting.
• Build and nurture an active online community with creators, designers, and customers.
• Own presence across key platforms (Instagram, TikTok, LinkedIn, X, YouTube), ensuring consistent branding and growth.
• Identify and establish partnerships with influencers and brand ambassadors.
• Track analytics to optimize engagement and ROI of campaigns.
• Plan and execute digital marketing campaigns with measurable impact.
• Stay ahead of industry trends and platform updates to keep Zellerfeld at the forefront.

Kenntnisse

Brand storytelling

Social media strategy

Influencer collaborations

Analytics & insights

Cross-functional collaboration

Content creation

Tools

Hootsuite

Sprout Social

Google Analytics

Jobbeschreibung

Zellerfeld is revolutionising the footwear industry with the world’s first 3D-printing technology for fully customizable shoes. Our goal is simple: printed shoes on every foot. We’re a passionate team of engineers, designers, and innovators, questioning the status quo and disrupting traditional manufacturing processes. Backed by founders, influencers, and celebrities who believe in our vision, we’re committed to making a lasting, positive impact—not just on the footwear industry, but on the world.

Your Mission

This is not your typical social media job. We are looking for a cultural strategist and hands‑on executor who understands how to shape a brand through digital storytelling. As Head of Social Media, you will define how the world sees Zellerfeld. You will lead our global presence across Instagram, TikTok, LinkedIn, X, YouTube, and whatever comes next. You will set the tone, build energy around our platform, and create momentum with every post, story, and campaign. You will be the voice that connects our audience with the revolution we are building across product, technology, design, and community.

This role is for someone who lives and breathes social media, understands brand, has a creative eye, and knows how to lead strategy and execution.

What you'll do

• Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with Zellerfeld’s brand vision and business objectives.
• Content Creation & Storytelling: Oversee the creation of engaging, high-quality content that resonates with our audience, including visuals, videos, and copywriting.
• Community Engagement: Build and nurture an active online community, fostering meaningful interactions with creators, designers, and customers.
• Channel Management: Own our presence across key social media platforms (Instagram, TikTok, X, LinkedIn, YouTube, etc.), ensuring consistent branding, messaging and audience growth.
  Influencer & Partner Collaborations: Identify and establish partnerships with influencers, brand ambassadors, and industry leaders to expand reach and credibility.
• Performance Analytics: Track, analyze, and report on social media metrics to continuously optimize engagement and growth strategies.
• Campaign Execution: Plan and execute digital marketing campaigns, ensuring measurable impact and ROI.
• Innovation & Trend Analysis: Stay ahead of industry trends, platform updates, and emerging technologies to keep Zellerfeld at the forefront of social media innovation.

Your profile

• Proven experience leading social media strategy for a brand, preferably in fashion, tech, or an innovative digital marketplace.
• Strong understanding of digital marketing, audience engagement, and content strategy.
• Hands‑on experience with social media management tools, analytics platforms, and content creation.
• Hand‑on experience creating social media specific content.
• Excellent storytelling and communication skills with the ability to craft compelling narratives.
• Experience managing influencer collaborations and brand partnerships.
• Data‑driven mindset with the ability to derive insights and make strategic decisions.
• Passion for design, innovation, and emerging trends in digital content and social media.
• Ability to work cross‑functionally with marketing, design, and product teams.
• As a company specializing in both hardware and software, we value close collaboration within our team. Therefore, we are seeking candidates who can join us at our office in Hamburg.
• Willingness to travel worldwide.

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