Lead Strategic Projects (all genders)

Zalando GmbH; Berlin; Hybrid; EUR 110.000 - 170.000; Vollzeit

Benefits dieser Stelle

27 days holiday

40% off fashion and beauty

Family support

Company pension scheme

Employee shares programme

Wellbeing options

2 paid volunteering days

Relocation assistance

Zusammenfassung

Zalando GmbH in Berlin is seeking a Lead Strategic Projects to shape how we plan, activate, and scale our creator community. You will drive end-to-end initiatives, design new operating models, and collaborate with Marketing, Product, and external agencies to deliver measurable impact.

You are a strategic leader who thrives in ambiguity and has a deep understanding of the creator economy, capable of building comprehensive strategies across multiple content platforms.

Qualifikationen

• 7+ years in a project management role within fashion, lifestyle, or influencer marketing, with a heavy background at a top-tier agency or leading brand.
• Proven track record leading complex, end-to-end strategic projects from conception to execution.
• Deep understanding of the creator economy and ability to build comprehensive strategies across varying content platforms.
• Experience working with product teams to develop front-end and back-end tools for creators.
• Fluent English; additional languages are a plus.

Aufgaben

• Lead Strategic Projects End-to-End: steer high-impact cross-functional initiatives and design scalable operating models.
• Design & Scale Creator Strategies: craft activation and scale plans for a diverse creator ecosystem.
• Define Core Processes & Frameworks: define and improve initiatives with product and marketing teams.
• Drive Operational Standards and Improvements: optimize tooling, budgets, and workflows at scale.
• Champion the Creator Experience: gather feedback and translate into new strategic initiatives.
• Analyze Performance & Champion Engagement Testing: leverage data and experiments to improve impact.

Kenntnisse

Project management

Strategic initiatives

Cross-functional collaboration

Agency experience

Creator economy

Social platforms

Data analysis

Jobbeschreibung

Join Zalando’s Creator Management team as a Lead Strategic Projects and help shape how we plan, activate, and scale our creator community. We’re changing influencer marketing by building a high-performing network of creators who drive engagement and brand affinity.

As a Lead Strategic Projects, your focus will be dedicated to leading complex, end-to-end strategic initiatives. You will navigate high ambiguity to build scalable models and set up governance standards to deliver success. You will oversee how creator and content projects are strategically scoped, designed, delivered and measured, translating learnings into systematic improvements. You’ll be a social-first native, deeply understanding how to design connected customer journeys and deliver impact with creator content.

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)

Lead Strategic Projects End-to-End: Spearhead high-impact, cross-functional strategic initiatives across the Business. You will navigate high levels of ambiguity to design and implement new operating models, scale major local market activations, and design innovative creator frameworks for proposition teams (like beauty, sports, and kids) from the ground up. You’ll be responsible for overseeing and enabling additional strategic projects across the department, ensuring cross-functional alignment and maintaining the overall project pipeline to drive continuous innovation.

Design & Scale Creator Strategies: Use your robust project management practices and highly adapt them to the changing needs of the Business. You will set up completely new ways of working with content creators, designing comprehensive strategies to activate and scale a diverse, multi-tiered ecosystem and remove redundancies in current practices .Act as the strategic pulse of social media. Translate platform trends and consumer behavior into actionable, scalable content strategies. You will collaborate closely with external agencies, Paid Media, and Social Media teams to inform a universal strategy across all creator touchpoints.

Define Core Processes & Frameworks: You’ll be responsible for working with broader Marketing and Product teams to define, overhaul, and improve our biggest initiatives, representing the function proactively and acting as a subject matter expert for the creator and content teams.

Drive Operational Standards and Improvements: Spearhead the evolution of our creator programs by identifying opportunities for operational excellence at scale. Experiment with new tooling, collaborate closely with product and tech teams, and optimize our ways of working to future-proof the program. You will implement and monitor controls for budget, time, resources and risk to ensure projects deliver on time and maintain strategic impact.

Champion the Creator Experience: Act as the ultimate strategic voice for creators. Gather feedback (e.g., via the design and execution of creator surveys and interviews) to inform and implement new strategic creator management initiatives.

Analyse Performance & Champion Engagement Testing: Leverage insights from multiple data sources for performance reporting against strategic goals. You will heavily champion engagement testing, running experiments to validate what content resonates best, and turn campaign post-mortems into repeatable, large-scale process changes.

You bring 7+ years of relevant work experience in a project management role within fashion, lifestyle, or influencer marketing, with a heavy background at a top-tier agency or leading brand successfully scaling and setting up processes and ways of working with content creators .

You are a strategic powerhouse who thrives in ambiguity, with a proven track record of leading complex, end-to-end strategic projects from conception to execution.

You have a deep understanding of the creator economy and possess an analytical eye for great content; you know exactly how to build comprehensive strategies across varying content platforms.

You have a deep understanding of social platforms and experience working with product teams to develop front-end and back-end tools for creators .

You understand how to decipher between operational and tooling improvements and can build SOPs to optimise for both.

You excel at driving operational improvements, are comfortable experimenting with creator tools and have experience collaborating seamlessly with cross-functional teams.

You have exceptional organizational and coordination skills, with keen attention to detail to ensure complex projects are completed on time and in full.

You are an articulate communicator who can engage senior stakeholders and influence decision-making across teams (fluency in English is required; additional languages are a plus).

You possess a growth mindset and are eager to learn and develop new skills in the fast-paced e-commerce landscape.

You have a strong interest in fashion, sport, and/or beauty in a content and brand space.

OUR OFFER

27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)

40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

Family support, including counselling and dedicated services for parents and carers

Company pension scheme

Employee shares programme

Health and wellbeing options, including Wellhub

Mental health support and coaching

Development through our training platform and biannual peer-to-peer review

2 paid volunteering days a year

Relocation assistance (subject to prior agreement)

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds. We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

About Zalando

Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. Connecting 62 million active customers with more than 7,000 brands across 29 markets, our operations are built on a unique AI-powered data and infrastructure platform. For our customers, our multi-app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalized shopping experience, serving different customers with different needs. For our partners, we are building the operating system for e-commerce. Through ZEOS, Tradebyte, and SCAYLE, we open our logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders.