Social Media Manager (m/w/d)

UnFoldMart; Frankfurt; Hybrid; EUR 42.000 - 50.000; Vollzeit

Benefits dieser Stelle

28 days paid leave

International team

Zusammenfassung

UnFoldMart is seeking a Social Media Manager (m/w/d) to own the DACH social presence for client brands and our own label. You\'ll lead strategy, craft native German captions, and supervise production with a creative studio of designers and editors.

You will publish daily across Instagram, LinkedIn, TikTok and YouTube, while coordinating paid campaigns with the ads team and delivering monthly performance reports that drive decisions.

Qualifikationen

• 3+ years managing social media for multiple brands in an agency.
• Write German copy at native level and work comfortably in English.
• Show accounts you grew with measurable results.
• Spot trends and tailor content to fit brands; avoid generic content.
• Leverage AI tools to increase speed without sounding generic.

Aufgaben

• Own social media for DACH clients and UnFoldMart brand.
• Develop strategy, content pillars and monthly calendars.
• Craft German captions, hooks and scripts that sound native.
• Brief designers and video editors; review all content before posting.
• Manage daily publishing on Instagram, LinkedIn, TikTok and YouTube.
• Plan and optimize campaigns with the ads team.
• Produce monthly reports showing reach, engagement and leads.

Kenntnisse

Social media management

German copywriting

English communication

Analytics & reporting

AI-assisted content creation

Tools

Meta Ads Manager

LinkedIn Ads

TikTok Ads Manager

Jobbeschreibung

Social Media Manager (m/w/d)

Make DACH brands impossible to scroll past

Feeds are louder than ever, and German audiences are tougher than most. They can smell a translated caption from a mile away. We need someone who writes like a native, thinks like a strategist and reports like an analyst.

You will own social media for our DACH clients and for UnFoldMart's own brand, backed by a studio of designers, video editors and ads specialists who turn your ideas into content.

What you will own

• Strategy. Channel plans, content pillars and monthly calendars for each client brand
• Words. German captions, hooks and scripts that sound native, not translated
• Production. Brief designers and video editors, and review everything before it goes live
• Community and publishing. Instagram, LinkedIn, TikTok and YouTube, managed daily
• Paid social. Plan and optimise campaigns with our ads team
• Results. Monthly reports that show reach, engagement, leads and what we change next

Your first 90 days

• Days 1 to 30: Audit the social presence of your client accounts and UnFoldMart's own
• Days 31 to 60: Launch new content calendars and your first campaign
• Days 61 to 90: Show measurable growth on at least one account, and a playbook the team can reuse

You will thrive here if you

• Have 3+ years managing social media for multiple brands in an agency
• Write German copy at native level, and work comfortably in English
• Can show accounts you grew, with the numbers
• Spot trends early and know which ones fit a brand, and which don't
• Use AI tools to work faster without making content sound generic

Bonus points: B2B LinkedIn growth, short-form video editing, Meta and LinkedIn Ads, food, FMCG or lifestyle brands.

What you get

• €42,000 to €50,000 gross per year, depending on experience
• A founding role in our German team
• A studio of designers and editors to bring your ideas to life
• International colleagues and a varied client list
• 28 days of paid leave, plus public holidays

UnFoldMart welcomes applications from everyone regardless of gender, origin, religion, disability, age or sexual identity.