Head of Sales

AutoUncle; Berlin; Remote; EUR 120,000 - 180,000; Full time

Job summary

A leading automotive digital solutions provider is looking for a Head of Sales for the DACH region. This senior-level position requires proven sales leadership experience and a deep understanding of dealership economics. The ideal candidate will drive revenue growth and market penetration, build a strong sales team, and lead strategic initiatives. The role offers autonomy and accountability, aiming to transform the dealership landscape with data-driven solutions. This opportunity is full-time, based in Berlin, with options for remote work within the DACH region.

Qualifications

• Proven sales leadership experience in the automotive or related sector.
• Deep understanding of dealership operations and economics.
• Experience working with decision makers in dealership groups.

Responsibilities

• Own the commercial performance of the DACH region.
• Build and scale a strong sales team.
• Lead structured sales planning and deal execution.
• Coach team members through customer conversations.
• Act as regional ambassador at industry events.

Skills

Sales leadership

Dealership economics

Customer relationship management

Coaching

Negotiation

Job description

Head of Sales, DACH

Join to apply for the Head of Sales role at AutoUncle

Own growth in Autouncle’s most critical market.

The dealership industry is undergoing a profound shift, as digitalisation and margin pressure force dealership groups to rethink how they attract, convert, and retain customers.

That’s exactly why this role matters.

At AutoUncle, we help dealership groups navigate the shift toward a more digital, data‑driven commercial model, with profitability as the anchor.

We strengthen dealers’ ability to attract and convert demand through their own digital channels, often doubling the number of high‑quality leads coming from their websites.

The result is clear: lower cost per lead, faster inventory turnover, and stronger margins.

Today, more than 40 of the top 100 dealership groups in DACH already trust us. The next chapter is about scaling that impact with focus, discipline, and strong leadership.

We’re hiring a Head of Sales to own that chapter.

• Location: Hamburg office or remote within DACH
• Reports to: CEO
• Type: Full‑time

Why This Role Is a Game Changer

• Strategic Impact: Take full ownership of our most important growth region, with clear accountability for revenue growth and market penetration in DACH.
• Market Transformation: Become a change agent in how leading dealership groups modernise their business.
• Scope and Autonomy: Operate with real decision‑making power and clear accountability for results.
• Culture: We operate a high‑standard culture. Ambition, humbleness, coachability, and a bias for action are not slogans — they are expectations we actively hire, coach, and performance‑manage against.

What You’ll Lead

• Own the commercial performance of the DACH region
• Build, develop, and scale a strong, ambitious sales team of Key Account Managers
• Lead pipeline creation, deal execution, and structured sales planning across the region (field‑sales, video meetings, industry events)
• Coach your team through customer conversations and deal strategy
• Maintain high standards for activity, CRM hygiene, and accountability
• Act as regional ambassador at industry events and strategic forums

This is a hands‑on leadership role where you set the standard, lead from the front, and create the conditions for your team to succeed.

What You’ll Focus on First

• Conducting 1:1s, ride‑alongs, and in‑person meetings to understand your team and customers
• Refining our sales pitch and shaping how we communicate value in the DACH market
• Mapping and activating high‑potential dealership groups
• Strengthening the team with well‑chosen hires and solid onboarding
• Personally closing at least one strategic account and directly intervening to prevent at least one high‑risk churn

What You Bring

• Proven sales leadership experience in the automotive/mobility sector or a related digital/tech environment
• Deep understanding of dealership economics and operations
• Experience selling to dealership groups and working directly with decision‑makers
• Track record of hiring, developing, and, when necessary, letting go of salespeople
• Ability to work independently in a fast moving environment
• Comfortable balancing leadership with hands‑on execution
• Natural coaching instincts and a habit of joining customer conversations when it matters most

This role is about building something that lasts.

If you succeed, Autouncle will be a trusted commercial partner for the most influential dealership groups in DACH, not because we shout the loudest, but because we consistently help them do better business.

You will have built a sales organisation that combines ambition with structure, scales impact without losing quality, and sets the standard for how digital automotive solutions are sold in this market.

Want to learn more!

You can explore our B2B website and our Employee Handbook to see how AutoUncle creates a workplace where people can be ambitious, work with great colleagues, be trusted in their roles, have an international impact, and bring their full humanity to work.

Seniority level

• Director

Employment type

• Full‑time

Job function

• Sales, Management, and Strategy/Planning
• Technology, Information and Internet

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