Head of Retention

Jobtailor; Deutschland; Remote; EUR 80.000 - 110.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced Head of Retention & CRM to design and drive the end-to-end player lifecycle across onboarding, engagement, loyalty, churn prevention and reactivation. You will lead multi-channel campaigns across email, push, live chat, and in-app messages, building automated flows and personalized communications.

You will partner with Marketing, BI and Product to optimize segmentation, lifecycle campaigns and retention KPIs such as LTV and ARPU, oversee a Retention/CRM team,

Qualifikationen

• At least 3 years of experience in Retention, CRM, or Lifecycle Marketing.
• Strong experience within B2C iGaming.
• Experience with large player databases, segmentation, and CRM automation.
• Understanding of the complete player lifecycle: onboarding, engagement, repeat deposits, churn prevention, reactivation.
• Experience developing retention strategies for casino players, ideally with crash games or similar high-frequency products.
• Experience with bonuses, loyalty programs, gamification, rewards, and promotional mechanics.
• Strong analytical skills and experience with retention KPIs.
• Hands-on experience with A/B testing and data-driven campaign optimization.
• Ability to build and improve retention processes and workflows from the ground up.
• Experience leading a Retention/CRM team or strong Team Lead experience with readiness to step into a Head role.
• Ability to build a team and manage external/local partners.
• Strong cross-functional collaboration with Marketing and BI.
• Strong English is required; Russian would be an advantage.
• Proactive, hands-on, and highly independent approach.

Aufgaben

• Develop and lead the overall Retention and CRM strategy.
• Build customer journeys across onboarding, engagement, loyalty, churn prevention, and reactivation.
• Create and optimize promotional mechanics based on player behavior and segmentation.
• Launch multi-channel campaigns across email, messengers, push notifications, live chat, and mobile channels.
• Develop personalized and automated CRM communication flows.
• Improve segmentation models and lifecycle campaigns.
• Monitor retention performance and key player behavior metrics.
• Work closely with BI teams on reporting and performance analysis.
• Manage and improve CRM platforms and automation tools.
• Run A/B tests and optimize campaigns based on results.
• Track key KPIs including LTV, ARPU, churn rate, deposit frequency, and engagement.
• Lead and develop the Retention and CRM team.
• Collaborate with Product, Marketing, BI, and Support teams.
• Build and structure the Retention function, including developing the team and internal processes.
• Identify and manage local partners and contractors in target markets.

Kenntnisse

Retention Strategy Development

CRM Automation

B2C iGaming Experience

A/B Testing

Team Leadership

Cross-Functional Collaboration

Proactive Approach

Hands-On Leadership

Independence

Customer Journey Mapping

Segmentation Models

Lifecycle Marketing

Promotional Mechanics

Retention KPIs

Data-Driven Campaign Optimization

Ausbildung

Tools

CRM Platforms

Automation Tools

BI Reporting Tools

Jobbeschreibung

Responsibilities

• Develop and lead the overall Retention and CRM strategy
• Build customer journeys across onboarding, engagement, loyalty, churn prevention, and reactivation
• Create and optimize promotional mechanics based on player behavior and segmentation
• Launch multi-channel campaigns across email, messengers, push notifications, live chat, and mobile channels
• Develop personalized and automated CRM communication flows
• Improve segmentation models and lifecycle campaigns
• Monitor retention performance and key player behavior metrics
• Work closely with BI teams on reporting and performance analysis
• Manage and improve CRM platforms and automation tools
• Run A/B tests and optimize campaigns based on results
• Track key KPIs including LTV, ARPU, churn rate, deposit frequency, and engagement
• Lead and develop the Retention and CRM team
• Collaborate with Product, Marketing, BI, and Support teams
• Build and structure the Retention function, including developing the team and internal processes
• Identify and manage local partners and contractors in target markets

Requirements

• At least 3 years of experience in Retention, CRM, or Lifecycle Marketing
• Strong experience within B2C iGaming
• Experience working with large player databases, segmentation, and CRM automation
• Strong understanding of the complete player lifecycle, including onboarding, engagement, repeat deposits, churn prevention, and reactivation
• Experience developing retention strategies for casino players, ideally including crash games or similar high-frequency products
• Experience with bonuses, loyalty programs, gamification, rewards, and promotional mechanics
• Strong analytical skills and experience working with retention KPIs
• Hands-on experience with A/B testing and data-driven campaign optimization
• Ability to build and improve retention processes and workflows from the ground up
• Experience leading a Retention/CRM team or strong Team Lead experience with readiness to step into a Head role
• Ability to build a team and manage external/local partners
• Strong cross-functional collaboration skills, particularly with Marketing and BI
• Strong English is required; Russian would be a strong advantage
• Proactive, hands-on, and highly independent approach

Core Competencies

Demonstrates expertise in developing and leading Retention and CRM strategies, optimizing customer journeys, and managing multi-channel campaigns. Proficient in analyzing retention performance metrics and building effective CRM communication flows.

Highest-signal resume keywords

• Retention Strategy Development
• CRM Automation
• B2C iGaming Experience
• A/B Testing
• Team Leadership

Hard Skills

• Customer Journey Mapping
• Segmentation Models
• Lifecycle Marketing
• Promotional Mechanics
• Retention KPIs
• Data-Driven Campaign Optimization
• Onboarding Processes
• Churn Prevention
• Gamification
• Rewards Programs

Soft Skills

• Cross-Functional Collaboration
• Proactive Approach
• Hands-On Leadership
• Independence

Industry Keywords

• IGaming
• B2C Marketing
• Player Lifecycle
• Casino Retention
• Local Partner Management

Tools & Technologies

• CRM Platforms
• Automation ToolsBI Reporting Tools